Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What is B2C Marketing?

By Antonsky8@gmail.com Subscribe to RSS | April 6th 2012 | Views:
loading
 
  



B2C is an abbreviation of Business to Consumer marketing. This term is used for companies which sell their goods directly to consumers and not other businesses. These goods can include food items, daily use items, credit repair services, etc… B2C marketing in many aspects is the same as B2B with some basic differences. The marketing techniques used are almost similar however.

For any company, B2C marketing has a different focus altogether. Normally where in B2B marketing the buyers focus would be on the best information and services, a B2C customer is simply looking from where they could get the best price and the normal strategy they would adopt is a little searching and price comparison before the final purchase is made.

B2C marketing enables business owners to sell and promote their products in a simple and easy way at an extremely low cost. B2C marketing helps business owners develop a direct two way contact between them and the consumers which enables them in improving their product, realizing short-falls and also selling their products at the same time.

A typical B2C marketing campaign would compromise of discounts, coupons and displays to push the shoppers over the buying bump and to actually convert them into buyers. The best B2C campaigns are designed in such a way that they would attract a potential customer and convert the customer into a buyer in shorter duration of time. B2C campaigns also at times focus on improving customer loyalty by using tools like email marketing, newsletters, telephone calls etc. These tools are used to keep their linkage with the customer alive as well as to promote relations.

Social media plays a vital role in B2C marketing and helps the marketer understand its audience. The advantage of social media over other such platforms is that with using social media you can actually see the interaction in real time and you will get to know feedback about your product which you were not aware of. You will also be promoting your product while getting the feedback.

A very good B2C practice would be to capitalize on user generated content. While you may be using content of your own but this content will prompt users to generate content of their own about your products and services. Again this will provide a basis for research for B2C marketers as to what the customers are saying about their product as well as their competitors.

For some business owners, it gets very difficult to handle such marketing campaigns and that is where the role of a good marketing agency comes in. However you do not need any random marketing agency as a B2C marketing campaign is for specialists such as LBM Direct Marketing. LBM specializes in such marketing campaigns and is a result driven marketing agency.

Whether it is about building brand loyalty or reacting to negative feedback on social media, the trained staff at LBM is ready to handle any situation for their clients. The most important thing for any marketing agency is that they should be able to understand the needs of their clients because if they cannot grasp what the client has to explain they would never be able to interact with the customers on behalf of the client or the business. This is where LBM Direct Marketing stands very strong as with their innovative Intelligent Contact system, the experts at LBM understand what the client wants and add their own expertise to deliver positive results.

Antonsky8@gmail.com - About Author:
LBM Direct Marketing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/what-is-b2c-marketing.htm

Related Marketing Articles Subscribe to RSS

Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Is email marketing the right choice for your business?
Published by Dataflat on January 30th 2012 | Marketing
Email marketing is one of the most famous and popular forms of direct marketing these days in all pa...
 
Custom Tape Measures have changed the marketing strategy
Published by Sodapromo on March 22nd 2012 | Marketing
Custom Tape Measures are great tool for promoting your products and gifting to your loved ones. Alth...
 
Develop new ideas for your e-commerce business with online marketing services from Octashop
Published by Sanchita Kumari on July 12th 2012 | Marketing
Octashop is a great company that focuses on success of its clients. It provides with easy and effect...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...