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What is B2C Marketing?

By Subscribe to RSS | April 6th 2012 | Views:

B2C is an abbreviation of Business to Consumer marketing. This term is used for companies which sell their goods directly to consumers and not other businesses. These goods can include food items, daily use items, credit repair services, etc… B2C marketing in many aspects is the same as B2B with some basic differences. The marketing techniques used are almost similar however.

For any company, B2C marketing has a different focus altogether. Normally where in B2B marketing the buyers focus would be on the best information and services, a B2C customer is simply looking from where they could get the best price and the normal strategy they would adopt is a little searching and price comparison before the final purchase is made.

B2C marketing enables business owners to sell and promote their products in a simple and easy way at an extremely low cost. B2C marketing helps business owners develop a direct two way contact between them and the consumers which enables them in improving their product, realizing short-falls and also selling their products at the same time.

A typical B2C marketing campaign would compromise of discounts, coupons and displays to push the shoppers over the buying bump and to actually convert them into buyers. The best B2C campaigns are designed in such a way that they would attract a potential customer and convert the customer into a buyer in shorter duration of time. B2C campaigns also at times focus on improving customer loyalty by using tools like email marketing, newsletters, telephone calls etc. These tools are used to keep their linkage with the customer alive as well as to promote relations.

Social media plays a vital role in B2C marketing and helps the marketer understand its audience. The advantage of social media over other such platforms is that with using social media you can actually see the interaction in real time and you will get to know feedback about your product which you were not aware of. You will also be promoting your product while getting the feedback.

A very good B2C practice would be to capitalize on user generated content. While you may be using content of your own but this content will prompt users to generate content of their own about your products and services. Again this will provide a basis for research for B2C marketers as to what the customers are saying about their product as well as their competitors.

For some business owners, it gets very difficult to handle such marketing campaigns and that is where the role of a good marketing agency comes in. However you do not need any random marketing agency as a B2C marketing campaign is for specialists such as LBM Direct Marketing. LBM specializes in such marketing campaigns and is a result driven marketing agency.

Whether it is about building brand loyalty or reacting to negative feedback on social media, the trained staff at LBM is ready to handle any situation for their clients. The most important thing for any marketing agency is that they should be able to understand the needs of their clients because if they cannot grasp what the client has to explain they would never be able to interact with the customers on behalf of the client or the business. This is where LBM Direct Marketing stands very strong as with their innovative Intelligent Contact system, the experts at LBM understand what the client wants and add their own expertise to deliver positive results. - About Author:
LBM Direct Marketing

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