Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Mapping the Internet Marketing Success Equation

By Staci Burruel Subscribe to RSS | February 12th 2012 | Views:
loading
 
  



Among all the marketing channels, digital marketing has been blazing new trails in recent years. With their innovative approaches and overwhelming success, digital marketing techniques compel more business to shift from traditional methods to new media like the Internet. Digital marketing may not completely replace offline efforts like events marketing, in-store promotional activities, or telemarketing. However, both small and multinational companies are starting to discover the various benefits of internet marketing for their businesses.

Nevertheless, some doubt efficiency of internet marketing in terms of security, exposure, and capability to increase sales. Some may find it too risky to venture into new promotional techniques or to invest time and effort in learning about internet marketing. That being said, the success of Internet marketing speaks for itself. But what makes Internet marketing so effective that it outshines traditional marketing efforts in some aspects?

Internet marketing solves issues related to cost and scope of promotions. Above-the-Line (i.e. print and broadcast) ads cost high, making it difficult for businesses to achieve their target return of investment. As such, more companies opt for Below-The-Line (i.e. events, promos, school promotions) marketing efforts which offer more quality hits at a lower price.

Local internet marketing offers the widest scope possible with minimal cost. With more than two billion people wired to the Internet, advertisers can more easily tap into an existing market with minimal effort. Companies with insufficient funds for extravagant ad campaigns can opt for internet marketing efforts that will yield the website hits they want at a lower price.

The success of internet marketing also lies in its ability to integrate the best of both worlds. ATL focuses on maximum exposure, BTL concentrates on establishing and maintaining brand presence, while local search marketing tackles both. With Internet marketing, businesses can therefore promote their products within a certain region while reaching other audiences in various parts of the world. Despite the number of non-quality hits generated, chances are rather high that these may translate to actual sales—depending, of course, on website quality.

Mapping the success of local online marketing is the icing on a cake. Knowing how it works for one’s company and how it can totally change the contours of the business is more interesting. Internet marketing is at its peak right now and it is now showing any signs of setback in the next few years.

Staci Burruel - About Author:
If you want to attract more customers for your business, visit www.surefiresocial.com for more details.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/mapping-the-internet-marketing-success-equation.htm

Related Marketing Articles Subscribe to RSS

Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Don’t be horder! Bring in your local Junk Clearing Company!
Published by CVGiCanada on May 23rd 2012 | Business
Affordable Junk Removal Services Provided By Clear My Junk. Competitive Prices on all Junk, Applianc...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Earn money from home with B2B marketing portal
Published by Uncleservice on April 14th 2012 | Business
B2B marketing is one of the four business models. B2B marketing is refers to the business to busines...
 
Maximize your Regime containing E-mail marketing Support groups
Published by Clifton Price on December 19th 2011 | Marketing
Doesn't have any traffic moms and dads and artistic solutions to to increase your software, acquire ...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
Interactive marketing agency ensures most effective promotional campaign
Published by Allinda James on November 30th 2011 | Marketing
The online mode of communication is preferred by many businesses to make their products or services ...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Mobile Marketing Applications Happen to be a Key element of one's Web marketing strategy
Published by Lyndon Stewart on July 4th 2012 | Marketing
Brainy system netted with greatly inside not much time. An array of small businesses were unable mor...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Recognize local labor laws with employment lawyers Los Angeles
Published by Smithlawsf on March 23rd 2012 | Business
If you seek guidance from an employment lawyer Los Angeles, he/she can help you sketch out a letter,...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...