Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Mapping the Internet Marketing Success Equation

By Staci Burruel Subscribe to RSS | February 12th 2012 | Views:
loading
 
  



Among all the marketing channels, digital marketing has been blazing new trails in recent years. With their innovative approaches and overwhelming success, digital marketing techniques compel more business to shift from traditional methods to new media like the Internet. Digital marketing may not completely replace offline efforts like events marketing, in-store promotional activities, or telemarketing. However, both small and multinational companies are starting to discover the various benefits of internet marketing for their businesses.

Nevertheless, some doubt efficiency of internet marketing in terms of security, exposure, and capability to increase sales. Some may find it too risky to venture into new promotional techniques or to invest time and effort in learning about internet marketing. That being said, the success of Internet marketing speaks for itself. But what makes Internet marketing so effective that it outshines traditional marketing efforts in some aspects?

Internet marketing solves issues related to cost and scope of promotions. Above-the-Line (i.e. print and broadcast) ads cost high, making it difficult for businesses to achieve their target return of investment. As such, more companies opt for Below-The-Line (i.e. events, promos, school promotions) marketing efforts which offer more quality hits at a lower price.

Local internet marketing offers the widest scope possible with minimal cost. With more than two billion people wired to the Internet, advertisers can more easily tap into an existing market with minimal effort. Companies with insufficient funds for extravagant ad campaigns can opt for internet marketing efforts that will yield the website hits they want at a lower price.

The success of internet marketing also lies in its ability to integrate the best of both worlds. ATL focuses on maximum exposure, BTL concentrates on establishing and maintaining brand presence, while local search marketing tackles both. With Internet marketing, businesses can therefore promote their products within a certain region while reaching other audiences in various parts of the world. Despite the number of non-quality hits generated, chances are rather high that these may translate to actual sales—depending, of course, on website quality.

Mapping the success of local online marketing is the icing on a cake. Knowing how it works for one’s company and how it can totally change the contours of the business is more interesting. Internet marketing is at its peak right now and it is now showing any signs of setback in the next few years.

Staci Burruel - About Author:
If you want to attract more customers for your business, visit www.surefiresocial.com for more details.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/mapping-the-internet-marketing-success-equation.htm

Related Marketing Articles Subscribe to RSS

Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Don’t be horder! Bring in your local Junk Clearing Company!
Published by CVGiCanada on May 23rd 2012 | Business
Affordable Junk Removal Services Provided By Clear My Junk. Competitive Prices on all Junk, Applianc...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
The VIII marketing Reviews- Minor Mud can Barely Stain its Status
Published by Julia Roger on December 15th 2011 | Marketing
Delving into the background of VIII, it's a famous marketing and advertising company with its bases ...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...