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Making Corporate Videos the Foundation of your Marketing

By Contrast Design Subscribe to RSS | January 30th 2012 | Views:

A corporate video is fast becoming a major element of any business’ website. A video production promoting your company with attractive graphics is becoming an attractive way to promote your brand to potential new clients. A corporate video can be accessed by a potential client from wherever they are in the world at whatever time of the day or night they want to watch it. That in itself is a powerful tool. Prospective younger clients in their 20’s and 30’s might respond more to your brand if there is a stimulating video for them to visualize the services you are offering.

A corporate video allows you the chance to convey a consistent message of what your company has to offer and makes your company look very current and in touch with what’s popular in business in 2011. Years ago, corporate videos cost a fortune to create and produce. Nowadays, with video production companies, you can have your video produced for a competitive price. When potential clients come to your website, a lot of them won’t have the time to go through your site and read all the information. A short video, a few minutes long, gives them all the information they need to know in a clear and concise way in a visual presentation which lets the client know how you can benefit them.

Once you upload your video, you can put it onto sharing sites like YouTube and reach a lot more people in a far shorter amount of time. When you upload your film onto a video sharing site, by using the right titles, links and descriptions you can increase the viewership of the video and in turn increase your chances of future clients.

Some statistics have proved that now is the time to get on the corporate video bandwagon. A 2010 survey showed 82 % of businesses plan to use video to increase their marketing in the upcoming year. In the same survey, a huge 92% of marketers use Facebook to promote their business and videos.

Now that you can see videos have become the best way to promote your business, what are you waiting for? Get in touch with Contrast Design who can provide you with a video production service that includes concept development, script writing, production planning, voice-over artist and quality graphics today!

Contrast Design - About Author:
Contrast Design offers a complete corporate video production solution, using fresh creative ideas tailored to your company’s exact requirements. We provide support through all steps of the video production process, from creating the initial project plan to helping you make the most of your video after the launch, saving you time and money.
Our expertise goes way beyond video production; our team members all have solid digital marketing, technical experience and business backgrounds. We don’t just work for you; we work with you ensuring our video solutions meet all your business objectives.

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