Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Five PR Tips to Never Forget

By LisaaHarris Subscribe to RSS | May 31st 2012 | Views:
loading
 
  



Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?

After over a century of combined experience in the news media, Texas public relations firm Real News PR has a scoop for you: the media needs good stories. But most stories are pitched so poorly they are lost in the blizzard of faxes that blanket every newsroom.

Here are five steps to increase your chances of getting covered that even most Dallas public relation companies don't know:

1) Be Unusual

The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. It covers the abnormal. Often times, Texas public relations firms make the mistake of pitching stories which most people simply aren't interested in.

PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Everything from Bob Hope's old golf clubs to Roger Staubach's long-neglected neckties was for sale. By making an ordinary garage sale extraordinary, the media was instantly sold on the story.

2) Be Visual

Reporters tell stories with pictures. If the pictures aren't there, chances are the reporters won't be either.

Even the most non-visual story can be made visual if you're creative. A dog biscuit business? Boring. A dog birthday party complete with doggie guests and party hats? Now you're barking up the right tree.

3) Choose the Right Reporter

Perhaps the most common mistake even some Dallas public relation companies make is trying to sell a good story to the wrong person. Most reporters have a specialty, like "crime" or "business."

So, seek out the reporter who will have the most to benefit from your story. Start studying the news. Before you call a TV station or try and pitch the paper, become familiar with a reporter's work.

4) Write like a Reporter

If we were going to send a press release to a reporter, we'd write the kind of headline that a newspaper would run. And we'd make the rest of the release so conversational that a TV anchor could read it right on the air.

Why is this so important? A major market newsroom gets thousands of press releases from Texas public relations firms every day. Often the decision on whether to cover your story is made in a matter of seconds. Many times that well-crafted sentence in the third paragraph of your press release is never read.

5) Wait for Slow News

The holidays are the slowest "news times" of the year. When government offices are closed, so are most of our sources. Take advantage of it.

There you go. Now you're armed with knowledge that even some well-paid Dallas public relation companies don't practice. If your idea is unique, visual, and pitched to the right person when the supply of news is running thin, you're in!

LisaaHarris - About Author:

Real News PR is one of the fastest going Dallas public relation companies. This is a company that offers the latest Dallas Marketing Experts.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/five-pr-tips-to-never-forget.htm

Related Marketing Articles Subscribe to RSS

Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Strategies to enhance microbrew marketing
Published by Gwave Consulting on December 2nd 2011 | Marketing
Craft beer has its origins in the UK in the 1970s and it has recently experienced tremendous popular...
 
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Earn money from home with B2B marketing portal
Published by Uncleservice on April 14th 2012 | Business
B2B marketing is one of the four business models. B2B marketing is refers to the business to busines...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...