Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Five PR Tips to Never Forget

By LisaaHarris Subscribe to RSS | May 31st 2012 | Views:

Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?

After over a century of combined experience in the news media, Texas public relations firm Real News PR has a scoop for you: the media needs good stories. But most stories are pitched so poorly they are lost in the blizzard of faxes that blanket every newsroom.

Here are five steps to increase your chances of getting covered that even most Dallas public relation companies don't know:

1) Be Unusual

The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. It covers the abnormal. Often times, Texas public relations firms make the mistake of pitching stories which most people simply aren't interested in.

PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Everything from Bob Hope's old golf clubs to Roger Staubach's long-neglected neckties was for sale. By making an ordinary garage sale extraordinary, the media was instantly sold on the story.

2) Be Visual

Reporters tell stories with pictures. If the pictures aren't there, chances are the reporters won't be either.

Even the most non-visual story can be made visual if you're creative. A dog biscuit business? Boring. A dog birthday party complete with doggie guests and party hats? Now you're barking up the right tree.

3) Choose the Right Reporter

Perhaps the most common mistake even some Dallas public relation companies make is trying to sell a good story to the wrong person. Most reporters have a specialty, like "crime" or "business."

So, seek out the reporter who will have the most to benefit from your story. Start studying the news. Before you call a TV station or try and pitch the paper, become familiar with a reporter's work.

4) Write like a Reporter

If we were going to send a press release to a reporter, we'd write the kind of headline that a newspaper would run. And we'd make the rest of the release so conversational that a TV anchor could read it right on the air.

Why is this so important? A major market newsroom gets thousands of press releases from Texas public relations firms every day. Often the decision on whether to cover your story is made in a matter of seconds. Many times that well-crafted sentence in the third paragraph of your press release is never read.

5) Wait for Slow News

The holidays are the slowest "news times" of the year. When government offices are closed, so are most of our sources. Take advantage of it.

There you go. Now you're armed with knowledge that even some well-paid Dallas public relation companies don't practice. If your idea is unique, visual, and pitched to the right person when the supply of news is running thin, you're in!

LisaaHarris - About Author:

Real News PR is one of the fastest going Dallas public relation companies. This is a company that offers the latest Dallas Marketing Experts.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Marketing Articles Subscribe to RSS

Mobile App Marketing is simply Developing Bottom rather than Written content affiliate marketing
Published by Vernon Diaz on June 30th 2012 | Marketing
Article promotion, of course referred to as SMS marketing, accomplished the country's highest point ...
The VIII marketing Reviews- Minor Mud can Barely Stain its Status
Published by Julia Roger on December 15th 2011 | Marketing
Delving into the background of VIII, it's a famous marketing and advertising company with its bases ...
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
Logic behind digital marketing
Published by Robert King on January 20th 2012 | Business
Digital marketing tactics are cheap and quicker than conventional marketing. For the cost-cut nature...
Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
Custom Tape Measures have changed the marketing strategy
Published by Sodapromo on March 22nd 2012 | Marketing
Custom Tape Measures are great tool for promoting your products and gifting to your loved ones. Alth...
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business believes in freedom of expression and innovations and if you manage to understand h...
What is online marketing?
Published by on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...