Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Steps to a Successful Business Appointment Setting

By Anika Davis Subscribe to RSS | May 31st 2012 | Views:
loading
 
  



The primary step in selling the goods and services of your brand is setting appointments. Bear in mind that you’re not only selling the meeting itself, but you’re also selling yourself. Contacting another firm in order to schedule your first business appointment could in fact be daunting. Nevertheless, if you are prepared, you will be more confident when you make that call. Not only that---preparedness can help you have a smooth-sailing experience.  

If you are a b2b marketer, business appointment setting is a must when it comes to looking and forming strategic alliance or finding new clients. How to reach your contact and setting business appointments could indeed be a painstaking and difficult task, most especially in competitive industries. If you’re cold calling leads or prospects, here are some tactics to help you achieve successful business to business appointments.

1.Look for your prospect’s direct contact details. If the company’s gatekeepers (secretaries or personal assistants) are blocking you from the person you want to speak to, or that sales prospect does not seem to get back to you, then why not get his or her company email address or locate a direct phone line. Sometimes, you have to do what you have to do and if that includes digging straight to the ultimate source, then by all means, you have to do it.

2.Know more about your prospect prior to making that call. You’re calling a human being and real connection and rapport is necessary before heading on full blast into your sales pitch. It’s only natural that if you have already felt that connection with someone, you’re more likely to listen to what he’s saying. The same is true with telemarketing—you've got to strike that connection. However, for you to be reliable you have to sound sincere or else, they will sense it over the phone. If you’re making that pitch, warm them up in your first contact to set the business appointment. In some situations, you could even drop off subtle clues at what you’re selling. Just remember this: If you’re coming on too early or too strong, then you may turn off your prospect. Avoid these 2 extremes.

3.Determine your prospect’s interest by observing some speech and verbal cues. If the prospect seems uninterested and indifferent, look for methods to encourage him so that he allows at least just a few more minutes with you.

4.Set a definite date. Okay, if your prospect says he is busy on this day, right away suggest another date and time. Never set a date that’s too far in the future since this makes it easy for them to change their mind and walk away from the deal. Be persistent minus being irritating and be firm in terms of the time of your business appointment whilst you are still engaged on the telephone.

5.If you’re engaging on the phone, the main focus must stay on securing that business appointment. Never make that mistake of getting preoccupied in giving too much info—just save all the intricate details about your products and your brand till you have that personal interaction.

 

Anika Davis - About Author:
Anika Davis is a marketing executive for Leads and Appointments. And has a proven track record in helping b2b companies generate qualified sales leads through telemarketing, search engine marketing and email marketing. Find more lead generation tips and how to's at www.leadsandappointments.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/5-steps-to-a-successful-business-appointment-setting.htm

Related Marketing Articles Subscribe to RSS

An HSE Risk Assessment is crucial for any business
Published by Mary Porter on June 16th 2012 | Business
If you are a company with some staff to look after it is essential that you get an HSE risk assessme...
 
Bring your online business a Magento Expert
Published by Terrypa Sencio on February 5th 2012 | Business
In fact this product is quiet fun and easy when you try it out using the demo.An area of this produc...
 
How to find the perfect printing service for prospering your business
Published by Robert Samuels on December 15th 2011 | Business
Read this article to know about the necessity of the printing service providers for making your busi...
 
Affordable SEO Services to help your business progress
Published by Tammi Hogan on December 16th 2011 | Business
Where to find affordable SEO services, and how to choose the best deals....
 
Jordans Limited can facilitate all your business registration requirements
Published by Julia Roger on December 6th 2011 | Business
Jordans Business registration couldn’t be simpler. All of the company formations that we manage ar...
 
B2B Telemarketing - a comprehensive telemarketing service to boost your business
Published by Beanstalk Marketing UK on January 12th 2012 | Marketing
Beanstalk is a UK B2B Telemarketing agency specializing in B2B Telemarketing for Appointment Setting...
 
Develop new ideas for your e-commerce business with online marketing services from Octashop
Published by Sanchita Kumari on July 12th 2012 | Marketing
Octashop is a great company that focuses on success of its clients. It provides with easy and effect...
 
Business Telephone Systems: the nerve center of your business
Published by John Kumar on December 17th 2011 | Business
A telephone system as commonly understood represents the service that is provided by telephone compa...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Role of Management in the success of a business
Published by Annphilip on February 1st 2012 | Business
What are the main roles of a manager in an organization? Planning is the major step to achieve the ...
 
Go for Ecofriendly Printing service for promoting your business
Published by Robert Samuels on February 22nd 2012 | Business
The above content highlights the role of the printing service in our life, particularly in populariz...
 
The right way to expand your business
Published by Meghnath Kumar on July 2nd 2012 | Business
The beanstalk call answering services have employed the qualified, skilled and highly professional v...
 
Business Gas the main supply of power to business
Published by Ashish Pandey on January 21st 2012 | Business
The business gas prices are very important for the running of a business, but it must also be inside...
 
Why should businessmen read Indian business news
Published by Nidhigupta on July 2nd 2012 | Business
Since the post-independence period, India's business and trade economy has grown and has flourished ...
 
Outsource your business to get more profit
Published by Diego Hall on April 3rd 2012 | Business
Improve your business performance by outsourcing your work load to order fulfillment UK. UK fulfillm...
 
Avoiding the down sides Involving Corporate and business Homes
Published by Andrew Sebastian on July 30th 2012 | Business
When you go for a vacation, it would be a good idea for you to save a lot of money by preferring to ...
 
Using Refurbished device and Telecom Equipment for business houses saves cost
Published by James Blee on May 28th 2012 | Business
The idea of cementing business foot in this modern era is possible through invention of ideas in sav...
 
Choosing Commercial Refrigeration for business premises
Published by Mary Porter on June 16th 2012 | Business
Run a grocery store, café, patisserie or shop that sells food and drink and Commercial Refrigeratio...
 
Avail Central Contractor Registration to enhance your business
Published by Steven Brown on June 7th 2012 | Business
Keeping a track of all aspects of government contracts is very essential. Read this article to know ...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...