Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Future of Reputation Management Companies

By Puneet Subscribe to RSS | June 26th 2012 | Views:
loading
 
  



By definition, reputation management is the practice of always keeping a company or person’s name in good standing. So much that if any negative news is learned of, there is an active effort to quickly remedy the situation.

The world of reputation is expanding. This is one of the main conclusions of the 12th International Conference on Reputation, Brand, Identity and Competitiveness which was held between May 28th and June 1st 2008 in Beijing. This conference marked the end of an era and the beginning of the next wave in how to create value from reputation. Let’s see how the reputation management evolved and what the future of reputation management companies is.

At the first conference in 1996 in New York the discussion was about the concept of reputation. What does it mean? How is it defined? Does it matter? Can it be measured? Is it relevant? The first conference launched a period where scholars and practitioners were focused on defining how reputation was influencing organizations and behaviour between people.

Approaching the year 2000 the field became further defined and the focus became "if and how reputation can be measured". How can we measure something that is intangible? What creates reputation? The conference in Copenhagen in 2000 marked the next phase where the Reputation Institute began to get real measures of corporate reputation. The Institute was able to look at data from stakeholders evaluating the reputation of companies. These data gave a better understanding of what drives reputation and how perceptions are formed.

Today we know what reputation is. It is the trust; admiration, good feeling and overall esteem people have for an organization. Reputation is created by the perception people have about 6 key dimensions: Emotional Appeal, Products & Services, Leadership & Vision, Workplace & Environment, Financial Performance and Corporate Social Responsibility. Strong reputations lead to supportive behavior and supportive behavior leads to improved performance of organizations. The next phase of Reputation Management will focus on two key areas: Reputation Systems and Reputing

For small businesses and other organizations, corporate Internet reputation management allows them to present the best possible image to future clients, investors and other potential business partners. Due to the wide scope of the Internet, malicious or inaccurate information can frequently accrue on news sites, public forums and even image databases. Hiring a professional firm to perform a thorough search engine reputation management service ensures that the only information that is associated with a particular company is accurate and positive.

Minimizing confusion is only part of the job of search engine reputation management. Imagine a company which has recently launched a new product after having to recall a faulty unit. The recall notices have already been sent to affected customers. There’s no need for new customers to be notified of the recall. Reputation management online can help emphasize the newsworthy items relating to a company and mitigate the unnecessary events of the past. Thus a reputation management company plays a very important role and has a very bright future.

By using new search engine optimization techniques and a team of professionally trained reputation managers, a reputation management company provides the best available service in the industry with the newest techniques, applications and devices. With our service, companies can quickly clean up their online image.

When it comes to search engines, they play by a different set of rules. Since Google doesn’t rely on contacting humans to verify the source of the information, they instead rely on their algorithm. This algorithm is built on many factors that eventually lead to what you see in the search engine results pages.

Search reputation management is a service that can proactively look for potentially negative news blurbs or comments about a person or company. Once found, an effective campaign is engaged to outrank the negative site with positive reviews, comments, articles and just about any other digital asset available to the company or person in question.

This is the new norm for being in business today. Everyone has an opinion, and not all of them will be positive. By taking on this challenge, the companies that respond when these issues appear will see the benefits not only in better customers and experience, but a boost in the rankings as well. Thus the reputation management company that undertakes and performs such tasks with efficiency has a great future.

Puneet - About Author:
Puneet is a social media freak and offering Social Media Management Services through his social media monitoring tool, SocialPlus.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/management-articles/the-future-of-reputation-management-companies.htm

Related Management Articles Subscribe to RSS

Significantly retailers posting worth to service lifecycle management
Published by Morris Ouma on March 14th 2012 | Management
The industry of lifecycle administration is this each and every single advance created by a speciali...
 
Contractor Expenses – effective cost management
Published by Crowin Smith on April 3rd 2012 | Business
Managing a business is a hard task when the world economy is not creating the right condition that f...
 
POS management system – helping businesses as well as its customers
Published by Diego Hall on December 2nd 2011 | Business
POS management system is a technology that helps not only businesses but its clients or customers as...
 
Strata title management features
Published by Chris Whelan on April 2nd 2012 | Management
Strata title management pertains to be a type of property services which established with multi- lev...
 
Outsourcing Payroll management services for small business in Delhi NCR
Published by Webin Lee on March 6th 2012 | Business
It is cheap to outsource the Accounting and Payroll services from the payroll management company rat...
 
Financial management of a festival production
Published by Adam Walker on April 11th 2012 | Business
Summer is coming up in Europe and the festival season is opening. This summer hundred thousands of p...
 
Strategic management of physicians’ day-to-day operational issues
Published by Jacob Thomas on November 29th 2011 | Business
Unlike physician practices of yesteryears, physician practices today have found themselves surrounde...
 
A win-win situation for both an organisation as well as debt management companies by hiring a debt collector agency.
Published by Gabi William on March 27th 2012 | Business
We do all the hard work for you and approach each case very seriously - no matter what the size....
 
Services Offered by Property management Sioux Falls Companies
Published by Julia Roger on May 25th 2012 | Business
The Property management Sioux Falls companies are the most famous names in business. They have earne...
 
The application of advanced beginner employ any data to fresh cost management chances
Published by Jason S Hues on December 2nd 2011 | Management
Creating a clients are 1 be successful (Nickels, McHugh, together with McHugh, 2008)....
 
Why is management training so important
Published by Julia Roger on March 22nd 2012 | Business
Dancing Lion are leading providers of Management Training, Call and Contact Centre Training and Cust...
 
Woodmaster Joinery has an enviable reputation for providing timber windows
Published by Mary Porter on June 16th 2012 | Business
If you are looking for the most eye catching and attractive timber windows which are of a superlativ...
 
Supply chain management is incomplete without pick and pack services
Published by Diego Hall on December 15th 2011 | Business
Pick and pack services are integral parts of a business. These services are so crucial that they can...
 
Financial management of a small business
Published by Adam Walker on April 11th 2012 | Business
Small business owners tend to many times think that it is best to do all the work by themselves. Tha...
 
Strata management solution and benefits
Published by Chris Whelan on February 29th 2012 | Business
Previously people didn’t face such difficulties during dividing their property or acquiring their ...
 
Mentoring skills: How do young people deal with management roles?
Published by Becky on March 22nd 2012 | Management
Many of us are used to senior staff and managers to be older than us; the older you are, the more ex...
 
Professional Strata companies offering Strata title management
Published by Chris Whelan on May 29th 2012 | Management
Professional strata management companies offer effective strata title management in order to deal wi...
 
Real Estate Management Companies are Very Popular,Real estate management companies
Published by James Blee on April 23rd 2012 | Management
With the economy witnessing a turbulent recessionary trend, it has become very important to think ab...
 
Efficient ship management - the biggest need of shipping business
Published by Saurabh Pandey on December 3rd 2011 | Business
If you are the owner of a ship then you might be looking for someone who can manage it so that you g...
 
The Katale Partnership are without question leading management consultants
Published by Julia Roger on March 23rd 2012 | Business
Are you looking to improve your business practices so that your business can function better as a wh...