Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How important is Reputation management for your Digital Assets

By Pgupta Subscribe to RSS | April 5th 2012 | Views:
loading
 
  



Reputation Management is a novel method to look at the traditional role of public relations, where online strategies play the most important role. This includes social media services, which play a vital role in marketing programs for clients.

Business reputation can make or break a company, whether online or offline. Businessmen who recognize its importance invest a lot of time, effort, and money into branding and reputation management.

The use of online services has now become very easy for all the business organizations. Thus they are shifting their products and services to the web or social media. In such a scenario it is essential to have a good report about the online reputation in the social media to develop the business. In other words web monitoring plays a vital role in managing online reputation.

With the advent in technology, it is very easy for anyone to post a negative or positive opinion in review websites, opinion forums and blogs. To maintain the reputation of the company it is important to react quickly to a negative statement in order to avoid unnecessary problems.

Reputation management should be treated in the same way as branding. Brand Building is about the product or services, reputation management is about how to deliver on that promise, one cannot work without the other.

Digital asset optimisation is a new internet marketing strategy which focuses not only on articles and keyword text but also includes other web content such as images, audios, videos, maps, animations, message boards, articles, links and off-line page content. With digital asset optimisation, the website presence is significantly increased.

Monitoring and Tracking

Monitoring the online content on the website has many advantages. The companies get a true picture of what consumers and web users are discussing about their products and services. Also the employee behavior with the customer is known in the feedback. Regular monitoring and web tracking will protect the company reputation in many ways. In web monitoring, search engines play a very important role.

Monitoring of blogs, websites, video sharing, podcasts and photo sharing:

Monitoring is done on new comments, entries and changes to already present content at YouTube, face book, twitter, flickr, Wikipedia, blog line and technocrati. RSS feeds are given by all the social media services and they respond when there is a mismanagement of your brand reputation.

Monitoring of Google, Microsoft, Yahoo and Bing News:

Google, Microsoft, Yahoo, Bing News are the most important ones in social media because of their massive use by most of the customers. It is mandatory to examine the top 20 search results in them for best results. For monitoring the Google video, Google group, Google blog search, Google search, Google stories the best way is to take help of the Google Alerts for tracking the keywords and monitoring. RSS feeds are offered by all these search engines.

Reputation Management Services

The professional Reputation Management Company provides many services which include:

• Continuous reporting and examination of brand monitoring.

• Development of Implementation plan

• Setting up profiles and marketing at various social media sites.

• Informing web users with valuable corporate website content.

• Establishing blogs about the brand and marketing them

• Establishing various monitoring tools to check the online reputation.

Celebrity Reputation and its Vulnerability:

With the internet and social platforms like Twitter and Facebook the most searched about topics on major search engines are about celebrities. It includes celebrity gossips and faux-pas. So they need to maintain a positive reputation on the internet as much as in the physical world. By hiring online marketing specialists and reputation managers they can attract as many positive comments as possible on the internet world and maintain their reputation.

Pgupta - About Author:
Puneet is a social media freak and offering the reputation management services through his social media monitoring tool, SocialPlus.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/management-articles/how-important-is-reputation-management-for-your-digital-assets.htm

Related Management Articles Subscribe to RSS

Spend analytics and Supplier relationship management at times of uncertainties
Published by Glenn Farrier on March 7th 2012 | Business
With globalization, businesses are spreading their presence all across the globe. This also brings w...
 
The importance of asbestos management
Published by Mary Porter on June 16th 2012 | Management
If you are in need of asbestos management then the fact of the matter is that you need a reputable c...
 
Versatile restaurant management systems available online
Published by Vem Call on May 24th 2012 | Business
In today's competitive hospitality market, meeting a customer's expectations is imperative in order ...
 
Outsourcing Payroll management services for small business in Delhi NCR
Published by Webin Lee on March 6th 2012 | Business
It is cheap to outsource the Accounting and Payroll services from the payroll management company rat...
 
Why Sales plus a better solution for Sales lead management software
Published by Elizabeth Cooper on May 21st 2012 | Management
With more diversification and expansion of the business, it becomes vital for any owner to have a st...
 
Strata management solution and benefits
Published by Chris Whelan on February 29th 2012 | Business
Previously people didn’t face such difficulties during dividing their property or acquiring their ...
 
Advantage of Joomla for a content management system
Published by Roney on February 7th 2012 | Business
Joomla hosting allows users to keep track of each part of the website content users are more or less...
 
The Importance of Letting agents and Residential property management Dublin
Published by Leslie Hoffman on January 14th 2012 | Business
Hiring experienced letting agents and residential property management Dublin is extremely important ...
 
Is generally procurement management to become organisation's latest tool alternatively development but also profit version?
Published by Dwyane Gibson on November 29th 2011 | Management
Purchasing, its options exposed to procure services or goods, works as a method that nearly everybod...
 
Contractor Expenses – effective cost management
Published by Crowin Smith on April 3rd 2012 | Business
Managing a business is a hard task when the world economy is not creating the right condition that f...
 
Woodmaster Joinery has an enviable reputation for providing timber windows
Published by Mary Porter on June 16th 2012 | Business
If you are looking for the most eye catching and attractive timber windows which are of a superlativ...
 
Supplier relationship management
Published by Will K Stewart on June 7th 2012 | Management
Any time a group 's developing freight available for reselling, sustaining an attractive business ro...
 
Record management services - for bigger office space
Published by Jon Smith on March 21st 2012 | Management
Online records management is a new concept and technology that helps to upload and store your data s...
 
About strata title management
Published by Chris Whelan on February 24th 2012 | Management
Strata title management legislation was introduced in 1961 and has gone through several new and upda...
 
A win-win situation for both an organisation as well as debt management companies by hiring a debt collector agency.
Published by Gabi William on March 27th 2012 | Business
We do all the hard work for you and approach each case very seriously - no matter what the size....
 
Commercial strata management and its profits
Published by Chris Whelan on March 8th 2012 | Management
If you want to invest your money in strata title management, then adding commercial strata managemen...
 
Strategic management of physicians’ day-to-day operational issues
Published by Jacob Thomas on November 29th 2011 | Business
Unlike physician practices of yesteryears, physician practices today have found themselves surrounde...
 
Building and Defending Online reputation
Published by Thereviewbuster Fdg on November 30th 2011 | Business
If you are a part of the blogging world, there are varieties of things that you can do for building ...
 
How important is Reputation management for your Digital Assets
Published by Pgupta on April 5th 2012 | Management
Reputation Management is a novel method to look at the traditional role of public relations, where o...
 
Agile project management training: for change
Published by Gnan Sunder on March 22nd 2012 | Management
APMG Agile project management certification available in over 20 venues nationwide both onsite and c...