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Bulk Sms Messaging

By Adam Fred Subscribe to RSS | July 30th 2012 | Views:

Bulk Sms Messaging has become a leading tool in reaching out to customers both existing and new. BULK SMS are sent out in large scale to mobile phone subscribers. This is a very cost effective method for making any business promotions and other communication which directly penetrates a mobile user in his privacy.

There are several software on offer which enables to send MASS SMS from a desktop or a laptop.

Business houses the world over have now realized the effectiveness of BULK SMS and because of this popularity we continue to receive sms every day and night from various service providers.

Sms Software

Installation of a bulk SMS software allows the business house or an organization to conveniently send various kinds of information to the mobile subscriber at superfast speed and tries to get a feedback from the receiver at a short time. The purpose for which bulk sms are sent can be undernoted below:-

* Product service detailed intsruction

* Various discount offers in products/ services.

* Invitation of all kinds following social protocol

* Service request numbers for complaints made

The Bulk Sms Software helps in interacting with the target audience and helps to build a personal rapport with the customers. The usefulness are explained in detailed here:-

1. Creation of a contact list which has repeated usage.

2. Generation of delivery reports vis-a-vis responses received to understand the effectiveness.

3. Enable maximum reach at the lowest cost

4. Enabling to keep records of sent items for later use.

There a number of Bulk Sms Software available in the market with regard to category of application desired. It can merge with email, weblink, application programming interface(API ) or messaging application from a PC.

In Mass SMS method results are achieved in short period through customer interaction and helps in lowering advertising costs.

Messaging in small code language:-

To put in simple language short code messaging is referred to a short telephone number approximately 5 to 6 digits to which cell phone subscriber can send messages only. This short code cannot give access to voice calls. These short codes are used so that it is easier for the subscriber to identify and remember the number. Messaging to short codes are meant to send responses to a bulk SMS received by a mobile user. The rates of messaging to short codes are same as sending a message to a cell number. There are two versions of short code, one long and the other short. Prefixes are coined appropriately like UNFILLED AMOUNT to 52121 is a long version. A short version will be written as UNFILLED AMOUNT @ 52121.

Antispam and best practice norms.:-

Business houses should follow the antispam and best practice norms when making bulk SMS. Heavy penalties are imposed to the service provider in case of violation and complaints. Sending unsolicited sms should be totally avoided in order to respect the right to privacy of a subscriber. Getting permission from subscribers for interactive sms is very critical in achieving the desired results. Sending unsolicited message annoys the subscriber and the whole purpose of sending the message is lost. Dubious data should not be bought from market as most of them have either been used several times or has fake numbers where the sent message remains undelivered. It is best to follow the opt-in method of sending message where the sms is sent only to willing subscribers. Another important aspect is to have an easy unsubscribe procedure where the subscriber can easily opt out from receiving messages.

Adam Fred - About Author:
Author is an experienced business writer, has been writing in the business world for a long time. The article tells about the features and usage of Bulk SMS Messaging, Bulk SMS, SMS Software, Mass SMS.

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