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Get bulk SMS services for efficient marketing campaigns

By Avena Sowell Subscribe to RSS | February 20th 2012 | Views:

The sending of SMS messages in large volumes and to multiple recipients has gained momentum as a very effective marketing tool as opposed to the traditional email service. Leading marketers have embraced the new Text message technology that makes it possible to send and receive multiple messages over the internet.

Businesses use the system to send SMS messages from online sources to their customers or employees. You could use the system to send promotional messages to your customers or special messages such as birthday wishes. You send text message and help foster closer relations between a business and its customers.

An SMS gateway provider will usually offer the service that may also include SMS software that will facilitate the sending of text messages in bulk. The software permits you to enter customer details and decide when and how you want to send each one of them a particular text message. The system is so efficient that recipients will most certainly read the messages. Above that, the system also allows for customer feedback in a timely

It is important to consider the reliability of your SMS gateway provider’s network ability and strength for successful SMS marketing campaigns. You need a service that guarantees successful and timely delivery of any send text message.

You also want a system that is cheap to use. Weigh your options well and decide how you want to be charged for the gateway service. Do you prefer charges per single text message or a monthly flat charge?

Equally important, your provider should have capacity for multiple mobile networks and global destinations, especially if you target a global market.

How to mount a successful SMS campaign

The essence of a campaign based on the bulk sending of short text messages is efficiency that stems from the fact that most recipients will read the message. However, reading the message is not an end in itself. As such, you need to send messages that address your recipients’ needs without arousing fears that you are primarily tricking them into business. Secondly, if you form a habit of sending your customers unhelpful messages, with time they may stop reading and begin to delete them every time you send.

It is also important you that you contact you customers occasionally for other reasons besides business. Since you have their personal details such as date of birth etc, show interest and send them a birthday wish text message. This helps to form close relationships that will make more customers willing to respond to your promotional text messages in future.

You may assess your preferred gateway provider to ascertain that he has the necessary infrastructural capacity to sustain your SMS marketing campaign. It may help to that SMS gateway providers do not own all infrastructural assets involved in the transmission of bulk short text messages via the internet. This is always an arrangement that involves many parties including mobile phone carriers, making it a very complicated process. However, you still need to be sure that any possible faults do not last long enough to undermine your marketing efforts. If you are sending a birthday, you customer may never forgive you if he/she receives it one day later!

Avena Sowell - About Author:
Author is an experienced business writer, has been writing in the business world for a long time. The article tells about the features and usage of Bulk SMS Software, Send SMS Online, SMS and Text via Internet.

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