Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Importance of the Exhibition Stand Designers’ Art

By Christian Aird Subscribe to RSS | April 6th 2012 | Views:

A trade fair or exhibition is a vital experience for companies and businesses of all shape and sizes. Whatever trade area you operate in, the show is your chance to make new contacts, re-invigorate your relationship with old ones and generate business designed to keep you going through the next financial year. As a result, the exhibition stand designers you use are more than just a convenience – they can make the difference between a really successful show and a simply average one.

There are two basic types of stand design – a modular type stand, which is pre-fabricated to general standards and adapted for use by your company; and a bespoke design, created and built specifically for you.

It isn’t always necessary to have a bespoke design – nor yet should you always consider going for the cheaper option of having a modular stand modified to meet your needs. The right design, as any professional exhibition stand designers will tell you, is the one that most perfectly allows you to do your job while you are at your trade show – and the one that most brilliantly encapsulates your brand to the passing eye.

Because the trade fair is, as much as anything, about catching the public eye. It’s about brand visibility. And that means using exhibition stand designers who have as much of an eye for your own originality as they do an understanding of lighting, or space constraints. For your brand to really stand out in an exhibition, your stand needs to take on the same individualistic aspects that your brand does.

A trade show is also about having meetings – which you would normally do on your stand. So your exhibition stand designers need to be capable of building you a space in which you can have private conversations with clients, discuss contracts and build up new relationships – while still allowing the general passer-by to come in and browse at will. It has to be open and flowing, yet capable of providing areas for quiet discussion.

Be aware, too, that your staff need an exhibition stand design that they can work in comfortably during the often long hours at a show. Adequate seating, comfortable desk areas and a space for storing personal belongings are all ideal.

So as you can see, the exhibition stand designers’ art is a little more complicated than just putting up some temporary walls!

Christian Aird - About Author:
Mems offers a complete exhibition design and logistics service. From highly qualified and experienced exhibition stand designers and builders to storage, shipping, audio visual design and even hotel bookings, MEMS is there to take care of everything a customer needs when attending a trade show or exhibition.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Outsource stock management and order fulfillment to make your work easier
Published by Diego Hall on December 15th 2011 | Business
A business has many parts and taking car of each part single handedly is impossible, hence outsource...
POS management system – helping businesses as well as its customers
Published by Diego Hall on December 2nd 2011 | Business
POS management system is a technology that helps not only businesses but its clients or customers as...
Financial management of a small business
Published by Adam Walker on April 11th 2012 | Business
Small business owners tend to many times think that it is best to do all the work by themselves. Tha...
Zodiac Solutions Inc- Making effective management your criteria for growth
Published by Rahul on July 24th 2012 | Business
To help your organization’s success stay constant even in the times of economic slowdown, there ar...
Cable and wire management
Published by Abhishek Gupta on July 17th 2012 | Business
Find an incredible selection of wire connecters terminals, wire terminal connectors, insulated wire ...
Plast: international exhibition for plastics and rubber industry
Published by Francesca on January 23rd 2012 | Business
Plast, the international exhibition for plastics and rubber industry that takes place every three ye...
Strata management solution and benefits
Published by Chris Whelan on February 29th 2012 | Business
Previously people didn’t face such difficulties during dividing their property or acquiring their ...
Versatile restaurant management systems available online
Published by Vem Call on May 24th 2012 | Business
In today's competitive hospitality market, meeting a customer's expectations is imperative in order ...
The Katale Partnership are without question leading management consultants
Published by Julia Roger on March 23rd 2012 | Business
Are you looking to improve your business practices so that your business can function better as a wh...
Why is management training so important
Published by Julia Roger on March 22nd 2012 | Business
Dancing Lion are leading providers of Management Training, Call and Contact Centre Training and Cust...
Handle all aspects of property with Dallas property management companies
Published by James Blee on June 9th 2012 | Business
Dallas property management companies are one of the reputed names in handling all aspects of propert...
Efficient ship management - the biggest need of shipping business
Published by Saurabh Pandey on December 3rd 2011 | Business
If you are the owner of a ship then you might be looking for someone who can manage it so that you g...
Leaflet printing and exhibition graphics
Published by Mary Porter on June 25th 2012 | Business
There are many ways that you can do this when you look into cheap printing....
Services Offered by Property management Sioux Falls Companies
Published by Julia Roger on May 25th 2012 | Business
The Property management Sioux Falls companies are the most famous names in business. They have earne...
Outsourcing Payroll management services for small business in Delhi NCR
Published by Webin Lee on March 6th 2012 | Business
It is cheap to outsource the Accounting and Payroll services from the payroll management company rat...
Advantage of Joomla for a content management system
Published by Roney on February 7th 2012 | Business
Joomla hosting allows users to keep track of each part of the website content users are more or less...
A win-win situation for both an organisation as well as debt management companies by hiring a debt collector agency.
Published by Gabi William on March 27th 2012 | Business
We do all the hard work for you and approach each case very seriously - no matter what the size....
Some advantages of the fulfilment houses and the stock management companies
Published by Diego Hall on January 9th 2012 | Business
A business can only be successful enough when it is dealt professionally in terms of stock managemen...
Building management services- Setting up new relations
Published by Julia Roger on May 9th 2012 | Business
The owners corporation management services are taxed on profits and are permitted deductions for sal...
Contractor Expenses – effective cost management
Published by Crowin Smith on April 3rd 2012 | Business
Managing a business is a hard task when the world economy is not creating the right condition that f...