Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Digital Signage - Best Advertiser of All

By Ronny Smith Subscribe to RSS | August 9th 2012 | Views:


To market and advertise their product, marketers have to constantly keep thinking of new and better ways. Gone are the days when using simple posters or leaflets or broadcasting on T.V. would do. In today’s times due to so much competition in the market, the consumer is not going to give a second glance to the product you are trying to sell, unless you do it in an extremely innovative manner. This is where digital displays and signage come into play. Although this idea is not that new, the concept of using a big screen, which is almost essentially a computer, as a dedicated device to advertising and marketing is certainly audacious.

Digital signage is gaining much popularity these days. Just using non moving stationary pictures for advertising is not enough. Digital signage provides a marketer the edge he needs over the competition and creates a deep and solid impact on the minds of the consumer.

Why prefer Digital displays and not something else?

One the major reasons to use digital displays over other modes of marketing is these displays manage to grab the maximum attention of any person walking by them. As compared to other marketing tools which show just a limited amount of information at a time, these signage are constantly conveying a lot of different information because they can support a lot of formats like JPEG, BMP, GIF, AVI, ASF, WMV, MPEG, VOB, DVIX, XVID, etc. That necessarily means that a marketer can show a video about any product or they might give a presentation, show a lot of images, establish a slow moving flowing script so that the consumer can go through all that information which otherwise might not have been possible to fit on a single screen.

The display screens for these signage are available in a fairly large size so that they are visible even at some distance. There are some options available in the market regarding the shape and size of the display and the amount of information it can store. This help a user to choose such a display that suits his needs well. The screens are also capable of showing videos in full color at high definition (HD) resolutions. There is an in built intelligent system that lets you manage the arrangement of content being shown on the screen and also lets you customize your multimedia messages if required. These digital signage can be used most efficiently at exhibitions, seminars, conferences, etc. They serve as an excellent point of pitching, sale and purchase during marketing.

Different models available

There are two types of digital displays available in the market. The first one is a slim display sign with the regular features and a big screen to show its content. It may be placed on a staircase or outside a shop or store. The second type is a double sided digital display. This is basically the same as the first type except for the fact that it has screens on both sides of its surface. When placed in a proper location where there are people coming from both ends it effectively doubles the number of people it reaches out to. Both these models also come with the option of having a touch screen so that a physical interactive interface is not needed.

Ronny Smith - About Author:
Check out for the wide range of advertising displays from to market your product in public fair, exhibition and events.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
Everything’s going digital, so is smoking with ‘Electronic Cigarettes’
Published by Chris Adam on February 7th 2012 | Business
Electronic cigarettes are widely used in USA. They can be bought from a retail shop, but the best wa...
Search engines- another option of digital marketing
Published by LBM Direct Marketing on June 19th 2012 | Advertising
Internet has turned out to be an important marketing tool for businesses due to the proliferation of...
Best digital hearing aid in UK
Published by Ankit Pandey on December 6th 2011 | Business
Find the perfect help and advise from the experts of digital hearing aids top support those with pro...
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
Logic behind digital marketing
Published by Robert King on January 20th 2012 | Business
Digital marketing tactics are cheap and quicker than conventional marketing. For the cost-cut nature...
Create stunning signage using the latest Laser Cutting technology
Published by Mary Porter on June 18th 2012 | Business
Modern Laser cutting companies have the ability and the capacity to cut all types of materials rangi...
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
Need to appoint a digital agency for effective campaign
Published by Ammieopaline on December 16th 2011 | Advertising
Their services include a mix of digital internet marketing and sometimes offline marketing campaigns...
Assessment and predictive maintenance for digital governors and other types
Published by Lselectric on June 1st 2012 | Business
In terms of mechanical-hydraulic governors, maintenance and operations are generally reliable. The b...
Know the benefits and remunerations of digital scales
Published by Saima Triphor on February 23rd 2012 | Business
Though there are several scales that were developed previously and there are scales that are being d...
Tips to choose and install a new digital antena
Published by Canberra Marketing on December 3rd 2011 | Business
With the advent of digital TV many people are moving away from their analogue antenna to a digital T...
What is the need for an digital ip camera?
Published by Guardlyer on March 15th 2012 | Business
POE IP Camera, purchase an enclosure too. The enclosure must properly seal the IP camera. The en...
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
Online business and its importance in the digital age
Published by SharonThomas on June 14th 2012 | Business
Online business is gaining more attention. Internet is used to find locations, shopping, look up for...
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...