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Website Maintenance Services -- What are You Paying For?

By Andrew Holoubek Subscribe to RSS | August 7th 2012 | Views:

When you spend money on professional website management services, simply having a company publish your newest blog posts or uploading a new video on your home page isn't enough.

Instead, you need to make sure that your money also covers these 5 things:

1. Options

The good website management companies make it easy for you to choose from a variety of services so that you can get a finished product that meets your needs without damaging your bottom line.

And, remember, options don't come in the form of a confusing contract. Instead, you should be able to pay for your website maintenance services on a monthly basis -- complete with the freedom to move on at any time.

2. Expertise

Anyone can hide behind the anonymity of a computer monitor and dispense "advice". That's why you see so many unqualified people trying to sell their website maintenance services! But unless you're handing your website management duties over to a legitimate expert, you're simply wasting your time and money.

So, how do you know if you're dealing with an expert?

Talk to them! Your potential company should be able to explain even the most complex of details in a way that you can understand. Plus, the good website management teams have years of experience -- and you'll be able to spot that expertise during a phone call or in an email conversation.

3. SEO advice

While your website maintenance services won't include keyword research or link building strategies, you should be counting on your website management team to make sure that your site is as search engine friendly as possible. They need to be on the lookout for things like broken links, pages that are slow to load, and outdated content. That way, you won't get on the wrong side of the search engines!

In addition to looking for problems, your website maintenance company should also have enough SEO expertise to be able to pass along recommendations that can make your site even more appealing to the search engines.

4. Marketing advice

SEO might be a great way to get exposure, but it isn't the only way your website can get seen! As a result, you should be able to count on your website management team to offer you all kinds of online marketing advice so that you can attract as much traffic as possible!

5. The little things

The companies that offer good website services think of things that the "other guys" don't -- like making sure that your website loads in Firefox and Google Chrome (in addition to internet Explorer). They'll also have state-of-the-art ways for keeping security problems at bay and for making sure that your site looks great on mobile devices. In the end, they'll always have a solution for you -- no matter how major or minor the issue!

Andrew Holoubek - About Author:
Andrew Holoubek is Chief Marketing Officer (CMO) of a website maintenance services and website management, design, and marketing firm. He has written five business books and has been a business consultant to large and small companies.

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