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Why are Images of Dogs and Cats Popular in Pet Logo Designs

By Tammy Becker Subscribe to RSS | February 21st 2012 | Views:
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Randomly ask your friend to name the first two animals that come to his mind. I’m sure that one of the animals that he will name will either be a cat or a dog.

Try to Google ‘pet logo design’ and you will notice there too that one of the most popular and frequently used pet images consists of cats and dogs.

So why are dogs and cats two of the most popular animal images to be used in brand marks of companies?

There are several reasons for that.

The first reason is that dogs and cats are two easily recognizable animals that are commonly found in almost every country. Along with that they also look the same almost everywhere.

That is the foremost and most important reason why companies use dogs and cats in their business symbols.

Another reason is a little complex than that. Cats and dogs are two of the popular choices for pets. That is because they are easy to maintain and can easily adapt to almost any environment. You don’t need to create a special environment or space for them if you decide to keep them as pets.

Marketers always want to create emblems with images that the customer can easily associate with so, to put it simply, because cats and dogs are popular choice as house pets; they are also popular choices for pet emblems too.

I mean, who would want to create an emblem of their small town pet store with images of tigers and rhinoceros?

I doubt if anyone would walk into your shop if you do that.

Another trend that is commonly seen in animal store symbols is the use of baby animal images; especially of kittens and puppies. That is because baby animals create maternal and sensitive feelings within us which creates a softer image of the brand in the minds of the customers. That way the brand becomes appealing and attractive to us.

I mean, how can you resist an image of a cute little puppy with big and soft eyes on a poster?

This is exactly the kind of image that will make you walk right into the store.

In conclusion, if you are trying to design your own pet logo design, then make sure that you use an image that the customers can easily associate with. If you think that using images of cats and dogs are very generic then add unique touches to the design by creating a silhouette of the animals or using a big photograph of a very cute puppy with a white background. This will keep the focus of the emblem on the puppy and will add a clean touch to it.

If you are using illustrations for your business monogram, then make sure that you create an illustration that is unique and innovative enough to set you apart from the crowd.

Tammy Becker - About Author:
Tammy Becker is a senior graphic design consultant at a professional graphic design company. For more information pet logo please contact at pet logo design.

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