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Website Templates versus Custom Development

By Stella Richard Subscribe to RSS | November 29th 2011 | Views:

One cannot emphasize enough on the advantages of creating a platform on the internet for your business to engage and interact with its target audiences. Investing in a website development service for the purpose of creating a robust website can create a positive impact in the growth of your business.

Businesses have two options to choose from when it comes to creating themselves a website. One can either hire professionals or arrange to develop a custom website or one can simply purchase a pre-designed template off the shelf and tweak it to suite your content and navigation requirements. Let’s delve deeper into both these web development methodologies and understand their pros and cons.

Customizing your Website:

1. A much recommended option, this is ideal when you have sufficient budgets for your internet marketing initiatives and are confident that your website needs to stand out from the rest.

2. If your website is a vital link between you and your clients, it is recommended that you invest in customizing your website. For example, web development Vancouver experts strongly recommend that e-commerce websites who are more likely to conduct a major chunk of their business online, invest in this. It is as good as investing in the interior of your store. You have to make an impression and this is what it will help you do.

3. Not only will you get exactly what you are looking for but you will be able to make sufficient provision for future expansion depending on what your plans are. A custom development initiative gives you room more flexibility with respect to making changes in the content and the functionality of the website depending on the latest trends and demands of your audiences.

4. The only negative aspect of this is that it is more expensive and time consuming. If you have both resources in hand, there is nothing to worry about.

Standard Templates:

1. If you are short of time, and low on budgets, this is the perfect option for you to cost-effectively start working on marking your presence online.

2. If you are small business, who are looking at creating a simple static interface which offers only information on your business, this could be a smart option to go for. The market has a number of interesting products that offer creative web development templates that can easily help you meet your basic internet marketing objectives.

3. Though they provide less flexibility in terms of upgrade and customization, they offer everything one would want out of a basic content based website.

Each one of these has their own advantages and disadvantages. It is completely up to the business and the developers, how they choose to exploit both options for the benefit of meeting the internet marketing and promotions goals for the business.

Stella Richard - About Author:
Ivory shore is a leading Website Development Vancouver company. We also offer a well-rounded suite of services that include Website Design, Branding, SEO and Internet Marketing.

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