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Web Dandy Website Design Kent: for Small and Large Businesses

By Jusstin Abel Subscribe to RSS | July 10th 2012 | Views:

Regardless of whether you are a one-man business startup or a large company employing hundreds of people, having an online presence is imperative in today’s marketplace. Marketing on the internet is no longer a choice but a necessity. By having a web site, a business can be open 24 hours a day, 7 days a week without employing extra staff and paying overtime!

Web Dandy, a website design Kent company has worked with numerous companies across Kent and London in designing and developing their online presence and in doing so has developed a simple questionnaire which outlines a series of questions that can prove helpful when you are considering having your website designed or redesigned. Those questions are listed below:

What type of site do you require?

Websites are generally broken down into two types: brochure and ecommerce. A brochure website advertises your business and showcases your services and allows customers to contact you to discuss your services in more depth. An ecommerce site allows you to sell your products and or services online through a payment gateway.

Who is our target demographic?

Who are your target audience? Consider age, gender, occupation, education, married, with family and single. Then think about what they will want from your site. Put yourself in your shoes.

What will your target audience search for?

Plan ahead. Think beyond the initial design of your site and how your target audience will search for your site, products and services. How would YOU search if you were looking for the same products and services? Do you plan to market locally, nationally or to a worldwide market e.g. if you plan to only market to Kent your website should be designed and optimised for searches with Kent in the keywords?

What are your website objectives?

Many companies think they must have a website but give little thought to what they want their website to achieve. Are you looking to advertise your business and promote services and products, generate sales and leads or simply enhance your public image? What specific and measureable results do you want to see?

What will the information architecture look like (what site pages will you have)?

What pages will make up your site structure and how will they link to each other? What will be your most important top level pages? Careful planning of your site pages is required. Keep information on your site focussed and relevant. Don’t make visitors to your site hunt for the information they require or they will go elsewhere.

Who will put together website content and keep it updated?

The content on your site is extremely important. It not only acts as a bridge between yourself and your site visitors, it works to attract the search engines and as a way of hopefully encouraging others to link to your site. Attracting links into your site is part of the off-page search engine optimisation (SEO) process. Copywriting in a way that is balanced so it attracts site visitors and the search engines is an art form and should be a major part of your website development phase.

What tracking and analysis will be carried out?

Only by measuring your website’s success through statistics will you be able to tell if your website is meeting its objectives. By employing a stats package on your site you will be able to see the numbers of people visiting the site, how the site was found, entry and exit pages and the length of time spent on the site.

A professional website design Kent company will gather the relevant information and plan your site effectively, giving your website the best chance possible when its launched.

Web Dandy, a website design Kent company prides itself on effective website planning and offers bespoke website design and website redesign for Kent and London based companies at highly competitive prices.

Jusstin Abel - About Author:

Jusstin Abel is UK Author.He Provides Bespoke Website Design and Web Development Services for Kent based businesses.He has applied his knowledge and understanding to a wide variety of Website Design Kent.

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