Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Inside-Out of Branding

By CreativePUNDITS Subscribe to RSS | July 30th 2012 | Views:
loading
 
  



Back in the days of early civilization the priciest possession of a household used to be their cattle. They could ill-afford to lose them to some scheming neighbor because all the members of the cattle family looked exactly the same. So one fine day farmer John Doe took a hot iron rod a stamped a logo design on each of his cattle, hence branding was born.

A lot has changed since then or maybe not, cattle has been replaced by the products that the companies manufacture these days and they far outnumber the cattle in the world these days. So it's a challenge for modern marketers to make your product be conspicuous from all the company logos, website logo designs and all the business icons that clutter every inch of advertising real-estate on and off the web and can be only done by having a unique and meaningful business identity.

The three absolutes for a branding strategy to be successful can be summarized as:

1. The branding material (company logo designs, website design etc) should explicitly state the vision and mission the organization. It should give the consumer a clear idea of what specific benefit they will get, if they buy this product.

2. The identity should be unique and should avoid geographic or product specific references. The business identity should be so unique that looking at it should lead the consumers mind straight to your product or service. For example the mind of a consumer directly jumps to iPhone or Steve jobs on seeing even a real apple.

3. The brand identity should be consistent and must be a symbol of long term commitment to excellence and quality. The business logo design or any other branding material should have a familiar feel and strike the right chords within the consumer radiating confidence and trustworthiness of the company.

The modern era is a time of visibility and it has been greatly enhanced by the arrival of marketing on the virtual world. The website design of a company can be a difference in making the company getting the competitive edge over the competition because internet is fast becoming a medium for comparison of different brands and is heavily influencing the decision making of the consumers and their perceptions about a brand. A unique logo design can help in creating recollection in the mind of the consumers and an innovative and interactive web design can enhance the credibility of a company on technological front.

Branding has helped one of our primal instincts to differentiate one thing from another and it is essential for the modern human's need for helping him make a decision from the enormous number of choices available to him. So if a modern company wants the consumer to pick their product out of the similar looking cattle herd you better stamp your logo in it and logo better be unique and commanding otherwise if some other john doe branded their cattle the same you will lose your sleep!!!

For queries relating to business logo design and web design agency, get in touch with www.creativepundits.com.

CreativePUNDITS - About Author:
kanika is the senior content manager with creativePUNDITS. Celebrated for her unmatched creativity when it comes to writing, she churns out quality content for websites, articles and even books. Passionate about reading, writing and books of all kinds, content development was the obvious career choice for her. She regularly writes blogs on webs design agency and

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/the-inside-out-of-branding.htm

Related Web Design Articles Subscribe to RSS

Advantages and benefits of web design Miami
Published by Loura Seo on April 3rd 2012 | Web Design
For all the populace who desire to focus on increasing their business, it is of huge anxiety that wh...
 
Expand your online performance over Web design Agency, London
Published by Robert King on January 5th 2012 | Web Design
Web design Agency, London experts make the page business oriented, and assist in customizing net req...
 
How to choose reliable web design agency in Devon/ Exeter/ Plymouth/ Tavistock?
Published by Rajneesh on November 28th 2011 | Web Design
Welcome to the website designers in Devon/ Exeter/ Plymouth/ Tavistock. Designing a website is more ...
 
Advantages of Affordable website design
Published by John Paulclare on December 30th 2011 | Web Design
E-commerce is one of the most driving businesses existing these days. It acts as engine that supplie...
 
Now it is very easy and fast to develop websites by using web design London
Published by Coloprilreview on December 1st 2011 | Web Design
This web design London agency is delivering new ideas effectively to construct the best website for ...
 
Tips for effective web design
Published by Arinfotech on May 11th 2012 | Web Design
First information that every web developer should follow to is to make a quick managing website. You...
 
Need of PHP programming in custom web design development services
Published by Sitikantha Pattnaik on January 27th 2012 | Web Design
To develop your website and to make your website more user-friendly and impressive, use PHP programm...
 
NJ ad agency design creates that perfect advertising for your company
Published by Coloprilreview on July 23rd 2012 | Web Design
The specialised ad agency often positions themselves as being specialist in creativity. We create re...
 
How person select best and reputable web design Hanley company
Published by Dany on May 14th 2012 | Web Design
Internet is a global computer network. A lot of inventions, discoveries are flooded on the internet....
 
Some Important web design factors can make your website clean and informative
Published by Nelson on March 23rd 2012 | Web Design
ByFriday..Graphic designer, web designer, website designer, graphic designing, web designing, websit...
 
Significance of logo design in Promotion and Advertising
Published by 48bananas on August 25th 2012 | Web Design
Every company needs an identity in the market so that people can recall its product. This is made po...
 
Exceptional Online strategy for web design service Sydney
Published by Boris Kotevski on January 25th 2012 | Web Design
Every online business personnel want to include seo services in their web development Sydney service...
 
The benefits of choosing professional website design services
Published by JohnRyder on June 11th 2012 | Web Design
Creating an amazing website for the business is an essential part for marketing the business online....
 
Choose successful web design London for your business
Published by Jim Sergil on January 18th 2012 | Web Design
Website design London Company that you select to plan your web design London pattern takes care of t...
 
Web design firm usa
Published by Rajkumar Kaushal on June 2nd 2012 | Web Design
Are you one of those people who do not like to work under any boss or do not prefer to take orders? ...
 
Mobile Web design development-What You Need to Know
Published by Sitikantha Pattnaik on December 6th 2011 | Web Design
To beat the web development competition levels many web development companies are trying their hand ...
 
Tips to choose Best web site design
Published by David Raju on July 24th 2012 | Web Design
Do you know how to design a website? Here are some basic tips for the best website design. Best webs...
 
Website design is not as easy as it looks
Published by Floyd on January 24th 2012 | Web Design
There will be many people on the internet, which will tell you that designing a website is easy. Thi...
 
You need a website with killer web design
Published by Ankit Kumar on March 12th 2012 | Web Design
It is true that a website really helps to get ahead in the business. Therefore, every business today...
 
Web design India, effective, stylish and affordable website design and development services
Published by Mark Steven on January 16th 2012 | Web Design
Whether you are an individual needing a basic website of a few pages, a large or small business requ...