Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Inside-Out of Branding

By CreativePUNDITS Subscribe to RSS | July 30th 2012 | Views:
loading
 
  



Back in the days of early civilization the priciest possession of a household used to be their cattle. They could ill-afford to lose them to some scheming neighbor because all the members of the cattle family looked exactly the same. So one fine day farmer John Doe took a hot iron rod a stamped a logo design on each of his cattle, hence branding was born.

A lot has changed since then or maybe not, cattle has been replaced by the products that the companies manufacture these days and they far outnumber the cattle in the world these days. So it's a challenge for modern marketers to make your product be conspicuous from all the company logos, website logo designs and all the business icons that clutter every inch of advertising real-estate on and off the web and can be only done by having a unique and meaningful business identity.

The three absolutes for a branding strategy to be successful can be summarized as:

1. The branding material (company logo designs, website design etc) should explicitly state the vision and mission the organization. It should give the consumer a clear idea of what specific benefit they will get, if they buy this product.

2. The identity should be unique and should avoid geographic or product specific references. The business identity should be so unique that looking at it should lead the consumers mind straight to your product or service. For example the mind of a consumer directly jumps to iPhone or Steve jobs on seeing even a real apple.

3. The brand identity should be consistent and must be a symbol of long term commitment to excellence and quality. The business logo design or any other branding material should have a familiar feel and strike the right chords within the consumer radiating confidence and trustworthiness of the company.

The modern era is a time of visibility and it has been greatly enhanced by the arrival of marketing on the virtual world. The website design of a company can be a difference in making the company getting the competitive edge over the competition because internet is fast becoming a medium for comparison of different brands and is heavily influencing the decision making of the consumers and their perceptions about a brand. A unique logo design can help in creating recollection in the mind of the consumers and an innovative and interactive web design can enhance the credibility of a company on technological front.

Branding has helped one of our primal instincts to differentiate one thing from another and it is essential for the modern human's need for helping him make a decision from the enormous number of choices available to him. So if a modern company wants the consumer to pick their product out of the similar looking cattle herd you better stamp your logo in it and logo better be unique and commanding otherwise if some other john doe branded their cattle the same you will lose your sleep!!!

For queries relating to business logo design and web design agency, get in touch with www.creativepundits.com.

CreativePUNDITS - About Author:
kanika is the senior content manager with creativePUNDITS. Celebrated for her unmatched creativity when it comes to writing, she churns out quality content for websites, articles and even books. Passionate about reading, writing and books of all kinds, content development was the obvious career choice for her. She regularly writes blogs on webs design agency and

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/the-inside-out-of-branding.htm

Related Web Design Articles Subscribe to RSS

Things to look for while choosing a website design company
Published by Billson Craig on August 8th 2012 | Web Design
Web designers and developers are key persons in making a website wonderful, attractive and user frie...
 
Where do we get ecommerce web design for your website?
Published by David_johnson on March 7th 2012 | Web Design
Ecommerce Web Design needs a strategy for purchasing online. Without such strategy, it is just not p...
 
Professional and affordable website design in Canada
Published by Sookie Calvin on December 26th 2011 | Web Design
Highly creative, a web designer performs all the jobs associated with planning, designing, developin...
 
The benefits of choosing professional website design services
Published by JohnRyder on June 11th 2012 | Web Design
Creating an amazing website for the business is an essential part for marketing the business online....
 
Expand your online performance over Web design Agency, London
Published by Robert King on January 5th 2012 | Web Design
Web design Agency, London experts make the page business oriented, and assist in customizing net req...
 
Elements for successful website design by London web designers
Published by David_johnson on April 19th 2012 | Web Design
If you have a website that is up and running, then that’s a good start, but in some cases a poorly...
 
Web design firms- Demanding service within website management
Published by Ema Sis on January 10th 2012 | Web Design

In this day world, web design companies tend to be trustworthy providers inside web site campaig...
 
Web design plus Improvement Methods to apply!
Published by Johndy Sons on November 24th 2011 | Web Design
Because the calendar year is coming to a finish, you could need to keep track of all of the items th...
 
The specialities of web design Edinberg services
Published by Anthony Mckeown on December 12th 2011 | Web Design
Web designing is currently one of the most artistic works that requires optimum creativity and imagi...
 
Techniques adopted by the top-notch website design Pittsburgh companies to develop megahit designs
Published by Julia Bennet on July 11th 2012 | Web Design
Web designs are some of the prime noticeable aspects of a website that influence the sale and popula...
 
What to consider before hiring a web design company?
Published by Sumit Arora on January 16th 2012 | Web Design
The Article give tips on hiring a web design company.
...
 
Web design Tampa- Steps of Framing a Website
Published by Julia Roger on January 3rd 2012 | Web Design
In the present scenario, having a quality, self informative website is an absolute necessity for alm...
 
Unique but cheap web site design
Published by Bearded Brys on August 13th 2012 | Web Design
Total Creation specialises in cheap web design. All our designers are trained to the highest UK and ...
 
Beneficial website design with fascinating look
Published by Nelson on March 19th 2012 | Web Design
ByFriday..Graphic designer, web designer, website designer, graphic designing, web designing, websit...
 
Ecommerce website design Phoenix: a popular trend!
Published by Paxton on January 11th 2012 | Web Design
An enchanting and presentable e-commerce website will really help the client in capturing the visito...
 
Tips on how to check if a web design company is reliable
Published by Avinash Pathak on April 20th 2012 | Web Design
Dealing with a professional and reliable company is advisable to save on time and money. Some web de...
 
Services of an affordable website design company for excellent outcomes
Published by Alisa Rozzy on March 27th 2012 | Web Design
Today’s competitive world has made it mandatory for every business big or small to have an appeali...
 
Essence of having corporate website design
Published by Cathewrathan on May 25th 2012 | Web Design
There are many things that you will enjoy with a corporate website design. One of these things inclu...
 
Tips for effective web design
Published by Arinfotech on May 11th 2012 | Web Design
First information that every web developer should follow to is to make a quick managing website. You...
 
Web design firm- Make the right choice and get the best website!
Published by Rajkumar Kaushal on July 11th 2012 | Web Design
Nowadays, choosing the best web design firm is a difficult task as there has been an increase in the...