Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Inside-Out of Branding

By CreativePUNDITS Subscribe to RSS | July 30th 2012 | Views:
loading
 
  



Back in the days of early civilization the priciest possession of a household used to be their cattle. They could ill-afford to lose them to some scheming neighbor because all the members of the cattle family looked exactly the same. So one fine day farmer John Doe took a hot iron rod a stamped a logo design on each of his cattle, hence branding was born.

A lot has changed since then or maybe not, cattle has been replaced by the products that the companies manufacture these days and they far outnumber the cattle in the world these days. So it's a challenge for modern marketers to make your product be conspicuous from all the company logos, website logo designs and all the business icons that clutter every inch of advertising real-estate on and off the web and can be only done by having a unique and meaningful business identity.

The three absolutes for a branding strategy to be successful can be summarized as:

1. The branding material (company logo designs, website design etc) should explicitly state the vision and mission the organization. It should give the consumer a clear idea of what specific benefit they will get, if they buy this product.

2. The identity should be unique and should avoid geographic or product specific references. The business identity should be so unique that looking at it should lead the consumers mind straight to your product or service. For example the mind of a consumer directly jumps to iPhone or Steve jobs on seeing even a real apple.

3. The brand identity should be consistent and must be a symbol of long term commitment to excellence and quality. The business logo design or any other branding material should have a familiar feel and strike the right chords within the consumer radiating confidence and trustworthiness of the company.

The modern era is a time of visibility and it has been greatly enhanced by the arrival of marketing on the virtual world. The website design of a company can be a difference in making the company getting the competitive edge over the competition because internet is fast becoming a medium for comparison of different brands and is heavily influencing the decision making of the consumers and their perceptions about a brand. A unique logo design can help in creating recollection in the mind of the consumers and an innovative and interactive web design can enhance the credibility of a company on technological front.

Branding has helped one of our primal instincts to differentiate one thing from another and it is essential for the modern human's need for helping him make a decision from the enormous number of choices available to him. So if a modern company wants the consumer to pick their product out of the similar looking cattle herd you better stamp your logo in it and logo better be unique and commanding otherwise if some other john doe branded their cattle the same you will lose your sleep!!!

For queries relating to business logo design and web design agency, get in touch with www.creativepundits.com.

CreativePUNDITS - About Author:
kanika is the senior content manager with creativePUNDITS. Celebrated for her unmatched creativity when it comes to writing, she churns out quality content for websites, articles and even books. Passionate about reading, writing and books of all kinds, content development was the obvious career choice for her. She regularly writes blogs on webs design agency and

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/the-inside-out-of-branding.htm

Related Web Design Articles Subscribe to RSS

How to design the Better than Best Website
Published by Steven Brown on February 14th 2012 | Web Design
You can design your website at your own or can hire the professionals. Read this article to know wha...
 
What to consider before hiring a web design company?
Published by Sumit Arora on January 16th 2012 | Web Design
The Article give tips on hiring a web design company.
...
 
Beneficial website design with fascinating look
Published by Nelson on March 19th 2012 | Web Design
ByFriday..Graphic designer, web designer, website designer, graphic designing, web designing, websit...
 
Web design Washington DC services for creating functional business websites
Published by Maryparker on June 19th 2012 | Web Design
The website of a business enterprise largely serves as its gateway to success. This is primarily bec...
 
Expand your online performance over Web design Agency, London
Published by Robert King on January 5th 2012 | Web Design
Web design Agency, London experts make the page business oriented, and assist in customizing net req...
 
Where do we get ecommerce web design for your website?
Published by David_johnson on March 7th 2012 | Web Design
Ecommerce Web Design needs a strategy for purchasing online. Without such strategy, it is just not p...
 
Professional and affordable website design in Canada
Published by Sookie Calvin on December 26th 2011 | Web Design
Highly creative, a web designer performs all the jobs associated with planning, designing, developin...
 
Hire an affordable website design company offering value for money
Published by Alisa Rozzy on January 27th 2012 | Web Design
With minimum investment in technology, with the help of an affordable website design company, web de...
 
How to make your website design unique from others
Published by Rajkumar Kaushal on July 11th 2012 | Web Design
Website design is used to create a first impression on the visitors about the company and the busine...
 
How to choose best and effective web design stoke company
Published by on April 21st 2012 | Web Design
In the world of internet, there are numerous web design companies are available for website owners. ...
 
Avail the best web design London services
Published by Kewinzork on January 5th 2012 | Web Design
If someone needs to know about something then he/she prefers to go online these days rather than sea...
 
Web design plus Improvement Methods to apply!
Published by Johndy Sons on November 24th 2011 | Web Design
Because the calendar year is coming to a finish, you could need to keep track of all of the items th...
 
Ecommerce website design Phoenix: a popular trend!
Published by Paxton on January 11th 2012 | Web Design
An enchanting and presentable e-commerce website will really help the client in capturing the visito...
 
Today’s Web design India has a huge potential to online business
Published by Manas Sadangi on January 21st 2012 | Web Design
Web design is not new in India and one can find it getting recognized as a marketer that will repres...
 
Significance of logo design in Promotion and Advertising
Published by 48bananas on August 25th 2012 | Web Design
Every company needs an identity in the market so that people can recall its product. This is made po...
 
How to enhance your website design
Published by Rajkumar Kaushal on June 12th 2012 | Web Design
The design of your website is the face of your online presence. Website design makes the first impre...
 
Creating scope for web design e business
Published by Julia Roger on July 19th 2012 | Web Design
The ultimate motive of adopting the technological ways is to advertise the products and services amo...
 
Web design firm usa
Published by Rajkumar Kaushal on June 2nd 2012 | Web Design
Are you one of those people who do not like to work under any boss or do not prefer to take orders? ...
 
Miami web design
Published by Katemiddleton on March 16th 2012 | Web Design
Web designing is a digital art form. Miami web design is one such name who excels in it, putting up ...
 
Best web design
Published by Katemiddleton on March 16th 2012 | Web Design
Web design is a technique to plan and then create a web page or a site. Text, images, digital media ...