Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Inside-Out of Branding

By CreativePUNDITS Subscribe to RSS | July 30th 2012 | Views:
loading
 
  



Back in the days of early civilization the priciest possession of a household used to be their cattle. They could ill-afford to lose them to some scheming neighbor because all the members of the cattle family looked exactly the same. So one fine day farmer John Doe took a hot iron rod a stamped a logo design on each of his cattle, hence branding was born.

A lot has changed since then or maybe not, cattle has been replaced by the products that the companies manufacture these days and they far outnumber the cattle in the world these days. So it's a challenge for modern marketers to make your product be conspicuous from all the company logos, website logo designs and all the business icons that clutter every inch of advertising real-estate on and off the web and can be only done by having a unique and meaningful business identity.

The three absolutes for a branding strategy to be successful can be summarized as:

1. The branding material (company logo designs, website design etc) should explicitly state the vision and mission the organization. It should give the consumer a clear idea of what specific benefit they will get, if they buy this product.

2. The identity should be unique and should avoid geographic or product specific references. The business identity should be so unique that looking at it should lead the consumers mind straight to your product or service. For example the mind of a consumer directly jumps to iPhone or Steve jobs on seeing even a real apple.

3. The brand identity should be consistent and must be a symbol of long term commitment to excellence and quality. The business logo design or any other branding material should have a familiar feel and strike the right chords within the consumer radiating confidence and trustworthiness of the company.

The modern era is a time of visibility and it has been greatly enhanced by the arrival of marketing on the virtual world. The website design of a company can be a difference in making the company getting the competitive edge over the competition because internet is fast becoming a medium for comparison of different brands and is heavily influencing the decision making of the consumers and their perceptions about a brand. A unique logo design can help in creating recollection in the mind of the consumers and an innovative and interactive web design can enhance the credibility of a company on technological front.

Branding has helped one of our primal instincts to differentiate one thing from another and it is essential for the modern human's need for helping him make a decision from the enormous number of choices available to him. So if a modern company wants the consumer to pick their product out of the similar looking cattle herd you better stamp your logo in it and logo better be unique and commanding otherwise if some other john doe branded their cattle the same you will lose your sleep!!!

For queries relating to business logo design and web design agency, get in touch with www.creativepundits.com.

CreativePUNDITS - About Author:
kanika is the senior content manager with creativePUNDITS. Celebrated for her unmatched creativity when it comes to writing, she churns out quality content for websites, articles and even books. Passionate about reading, writing and books of all kinds, content development was the obvious career choice for her. She regularly writes blogs on webs design agency and

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/the-inside-out-of-branding.htm

Related Web Design Articles Subscribe to RSS

Why hire a professional website design company?
Published by SocailSBM on June 29th 2012 | Web Design
There are plenty of business owners who simply don’t understand just how important a professional ...
 
Review of web design in London
Published by Ricky Charles on December 23rd 2011 | Web Design
For the generation of face book, working on internet is becoming increasingly an attractive choice o...
 
Web design Tampa- Steps of Framing a Website
Published by Julia Roger on January 3rd 2012 | Web Design
In the present scenario, having a quality, self informative website is an absolute necessity for alm...
 
Web design York – the deciding factors
Published by Julia Roger on December 15th 2011 | Internet Business
If you are looking for web design York or any other place up and down the UK then you want to ensure...
 
Tips on how to check if a web design company is reliable
Published by Avinash Pathak on April 20th 2012 | Web Design
Dealing with a professional and reliable company is advisable to save on time and money. Some web de...
 
Significance of logo design in Promotion and Advertising
Published by 48bananas on August 25th 2012 | Web Design
Every company needs an identity in the market so that people can recall its product. This is made po...
 
Web design in Malaysia defining the e-commerce boom
Published by Jay Chng on June 19th 2012 | Web Design
Affordability is the most popular feature of web design in Malaysia. The companies are able to provi...
 
How to create a distinct computer logo image brand mark design?
Published by Tammy Becker on January 2nd 2012 | Web Design
Do you want your potential customers to stop on the road and give your computer logo image a second ...
 
How to make your website design unique from others
Published by Rajkumar Kaushal on July 11th 2012 | Web Design
Website design is used to create a first impression on the visitors about the company and the busine...
 
Signify Your small business on the web Along with High quality Web site design
Published by Ashish Mittal on February 14th 2012 | Web Design
Web Design Company Delhi - Sybarite Technologies is an low-cost website design company specializing ...
 
Ecommerce website design Phoenix: a popular trend!
Published by Paxton on January 11th 2012 | Web Design
An enchanting and presentable e-commerce website will really help the client in capturing the visito...
 
Need of PHP programming in custom web design development services
Published by Sitikantha Pattnaik on January 27th 2012 | Web Design
To develop your website and to make your website more user-friendly and impressive, use PHP programm...
 
Exceptional Online strategy for web design service Sydney
Published by Boris Kotevski on January 25th 2012 | Web Design
Every online business personnel want to include seo services in their web development Sydney service...
 
How to choose best and effective web design stoke company
Published by on April 21st 2012 | Web Design
In the world of internet, there are numerous web design companies are available for website owners. ...
 
Things to look for in Malaysia web design
Published by Jay Chng on June 21st 2012 | Web Design
Malaysia web design companies are loved for valuable customer support
Real and genuine customer ...
 
How can a business be promoted through website design?
Published by Steve John on February 14th 2012 | Web Design
The field of web designing can prove to be very much beneficial, in terms, of brining revenue. When ...
 
Cost Effective Solution to PHP programming and Web design development
Published by Sitikantha Pattnaik on January 9th 2012 | Internet Business
Today in web design development services PHP programming is playing a great role, which permits user...
 
What makes website design different from website development?
Published by Mark Wilston on March 19th 2012 | Web Design
In the field of website design and development, these two terms are often used inter changeably and ...
 
Reasons for needing a corporate website design
Published by Cathewrathan on May 25th 2012 | Web Design
In the competitive word that businesses operate in currently, it is only convenient that the best ma...
 
How to choose the best web design agency
Published by Sayermairry on May 25th 2012 | Web Design
There are a number of factors that you need to look at when choose web design agency. This is to en...