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Magento: a Popular Shopping Cart Website Development Tool

By Mark Wilston Subscribe to RSS | June 27th 2012 | Views:

Since its inception in the year 2008, popular open source ecommerce software Magento has been a very popular choice for online shopping cart development and has proved itself indispensable. It is especially designed to meet the requirements of today’s highly competitive business. What distinguishes Magento from other similar software is the range of features and the benefits which it offers. It endows its customers with some wonderful benefits:

Automatic updation of exchange rates: Magento’s currency converter supports exchange in any global currency while trading goods and services. Its module is connected with WebSeviceX which updates rates regularly in keeping with the frequently varying rate of exchange. Thus, there is no necessity for manual updation.

Multi-store functionality: A page full of text fails to attract viewers, let alone customers, especially if it is created for the purpose of promoting and selling goods. But products must be displayed and advertised if they are to be sold. Magento development offers a solution to this problem. Under a single administrative panel, you can create a number of online stores and webpages which makes viewing a product interesting and enhances the curiosity to learn more about it.

Adding Unlimited attributes to products: With Magento it is easy to organize the catalogue i.e. arranging its size and color, grouping the merchandise etc. A large number of attributes can be affixed to the products which can further be divided into subgroups for the purpose of maintaining database.

Huge spreadsheet import: Another plus-point of Magento is its huge spreadsheet import. No matter how enormous your product list is, you can enjoy access to it entirely with Magento’s import function. Therefore, you only need to import the list and incorporate it into your webstore.

Flexible Pricing of Coupons: Gone are the days of ‘No Discount’ or ‘Fixed Price’. Customers at a mouse click will choose a similar online store that offers huge discount on its products. Magento’s flexible pricing grants the implementation of various marketing promotions such as discount coupons, sale or ‘buy one get one’ offers.

SEO Friendly tools: A huge customer base is not made in a day. You must put in a lot of efforts to sustain your existing customers and attract new customers. For this, your website must be SEO friendly. The SEO friendly tools and structures supported by Magento, such as rephrasing of URLs make your webpage easy to find on major search engines on the web and hence attract more traffic. Magento’s auto-generated sitemap makes it all the more convenient.

Shop While You Travel: Now you can also shop while travelling with Magento’s mobile-optimized e-shopping. Just browse from your iPhones and Smartphones and enjoy the exciting deals and discounts!

Reorder facility: The reorder facility provided by Magento helps retain customers. Holding on to existing customers saves a company the cost incurred in attracting new customers and thus boosts up profit. The reorder procedure is also quite simple and can be done at the click of a mouse.

Free Shipping: If you want to offer free shipping to your customers for purchases over a certain amount, then your webpage can be designed accordingly with Magento Connect. It enables creating a drop down menu where you can set different criteria for free shipping such as ‘minimum price’, ‘N/A to countries (if any)’ etc.

Magento is a tool which excels in its features, functions, creativity and ability to customize. Since it is of convenience to both buyers and sellers, it is unanimously preferred.

Mark Wilston - About Author:
PixelCrayons offers best ecommerce development services, ecommerce shopping cart development, Magento development & designing services and other ecommerce software services.

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