Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

London Web Design and Small Business Website Branding Tips

By Simon Rexin Subscribe to RSS | December 22nd 2011 | Views:
loading
 
  



The following are the primary components of a corporate brand profile:

- A description of the solution or brand.

- A benefits statement that describes what customers will take from this brand.

- The target market that will find these benefits to be of some value.

- A competitive differentiation: In what meaningful ways is our brand different to other alternatives that might be out there?

- Pricing details. How does our company stack up when it comes to comparing us to the competition in terms of value?

- Distribution network details. Where will customers encounter our brand? What type of partners will be involved in delivering the brand? Are there particularly appropriate places to position our brand or places in which the brand should never be found?

- Positioning statement details. What is the core, most important message about this solution which should be repeatedly communicated to the target market until they start to believe it? This is often a central promise of some delivered value including a tagline, if any.

- Brand personality. Describe to your London web design company, the context, qualities and associations you want target customers to build into their perceptions of the brand. This shouldn’t just be the “soft” side of the brand, but rather the one which ensures affinity to the target market.

Voice. This is a general description of how the brand “speaks” to the marketplace. For example, is the brand people-oriented and friendly, or is it authoritative and corporate. Is it sophisticated or worldly?

- Communications strategy. This should include the best ways of reaching an influencing your target customers. It also entails identifying the types of partners and associates who will contribute to growing the brand, the roles played by different types of advertising media, public relations, existing customers, promotional activities, sales channels, opinion leaders, etc.

Only after your start to develop these profile components will you start to see how your company’s attributes stack up against the competition. Based on your competitive position you can then identify which customer markets you should be targeting.

You can also start to narrow in on the concepts that comprise your brand:

What is your brand and business website identity? Do you have a strong, male-dominated, product-oriented brand or is it a cost-conscious brand that appeals more toward females?

What is your personality? Do the words that describe your brand include concerned and helpful or are they more whimsical and fun-loving?

What is your core brand message? Based on your company’s identity and its personality, what is the central message that best resonates with your target market?

What is an appropriate site tagline? From your overall brand message, what’s the one short phrase that sums everything up?

From this tagline what one word sums up your identity? This truly gets to the heart of what your brand is.

It’s a lengthy process whittling your brand down to one word, but once you’re able to sum it up this succinctly, you’ll know you have a strong grasp on what resonates with customers.

Simon Rexin - About Author:
To learn more about branding and small business web design services,
visit web design london services website at http://www.kingscrossmedia.com/
Our straightforward, practical approach starts and ends with customer satisfaction.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/london-web-design-and-small-business-website-branding-tips.htm

Related Web Design Articles Subscribe to RSS

Graphic design services available with professional designers
Published by Nelson on February 1st 2012 | Web Design
When we started Artwork & Digitizing we made it our ultimate goal to be different. To start, we are ...
 
Tips to design a logo
Published by Thakur7 on December 29th 2011 | Web Design
Have you ever think what actually company identity is. Like our identity is our name similarly a com...
 
Things to look for while choosing a website design company
Published by Billson Craig on August 8th 2012 | Web Design
Web designers and developers are key persons in making a website wonderful, attractive and user frie...
 
Miami web design
Published by Katemiddleton on March 16th 2012 | Web Design
Web designing is a digital art form. Miami web design is one such name who excels in it, putting up ...
 
Webshop is the demand for today’s web design
Published by Terrypa Sencio on January 21st 2012 | Internet Business
Internet is growing tremendously. The ease and comfort of internet shopping has been attracting peop...
 
Advantages and benefits of web design Miami
Published by Loura Seo on April 3rd 2012 | Web Design
For all the populace who desire to focus on increasing their business, it is of huge anxiety that wh...
 
Tips on how to check if a web design company is reliable
Published by Avinash Pathak on April 20th 2012 | Web Design
Dealing with a professional and reliable company is advisable to save on time and money. Some web de...
 
Logo design- the three-piece harmony in logo will stand out your business
Published by Rajkumar Kaushal on June 13th 2012 | Web Design
With a logo design company, your business will feature its very own high quality custom designed cor...
 
Value of PSD to CSS conversion in website design
Published by Justin Spencser on January 12th 2012 | Web Design
PSD to CSS conversions can be viewed as the unsung heroes of developing highly dynamic and web optim...
 
Web design Miami, Web Design New York and eCommerce New York
Published by Jim Sergil on January 13th 2012 | Web Design
Multimindgroup offers Web design Miami and Web Design New York. With the help of the particular web ...
 
Tips on choosing the correct website design services
Published by Aiden Gaelic on June 16th 2012 | Web Design
Designing a website for the company is a very important factor to have an appropriate online visibil...
 
Unique but cheap web site design
Published by Bearded Brys on August 13th 2012 | Web Design
Total Creation specialises in cheap web design. All our designers are trained to the highest UK and ...
 
How to make your website design unique from others
Published by Rajkumar Kaushal on July 11th 2012 | Web Design
Website design is used to create a first impression on the visitors about the company and the busine...
 
Signify Your small business on the web Along with High quality Web site design
Published by Ashish Mittal on February 14th 2012 | Web Design
Web Design Company Delhi - Sybarite Technologies is an low-cost website design company specializing ...
 
Essence of having corporate website design
Published by Cathewrathan on May 25th 2012 | Web Design
There are many things that you will enjoy with a corporate website design. One of these things inclu...
 
The importance of website graphic design
Published by Kate Milano on January 27th 2012 | Web Design
The aim of website design is to plan and create a website. Web designers use text, images, digital m...
 
Web design Miami- your one-stop solution to digital marketing dominance
Published by Coloprilreview on July 23rd 2012 | Web Design
Propel your sales figures to new heights with the expert internet marketing solutions of Web design ...
 
Things to look for in Malaysia web design
Published by Jay Chng on June 21st 2012 | Web Design
Malaysia web design companies are loved for valuable customer support
Real and genuine customer ...
 
Why you should shift to corporate web design
Published by Cathewrathan on May 25th 2012 | Web Design
There are many web designs that you can opt for, however you need to first of all know the potential...
 
Get Affordable Website Designs and custom Logos design company in Indianapolis
Published by Halogendesign on January 16th 2012 | Web Design
You should be very cautious while choosing a company to do your website design work and Custom Logos...