Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

London Web Design and Branding Company

By Simon Rexin Subscribe to RSS | January 6th 2012 | Views:

Understanding What A Brand Is and Isn’t

Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.

London web Design Company will clarify what the objectives that an effective brand must achieve:

• Delivers the message clearly

• Confirms your credibility

• Connects your target prospects emotionally

• Motivates the buyer

• Cements user loyalty

It’s important to understand that you won’t succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.

Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.

Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. It’s important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. It’s the foundational piece of your marketing communications, and something you don’t want to be without.

It’s important to define your company’s brand identity (or product’s personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but they’re not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, you’ll find that it is money wasted. Branding happens before these other activities.

At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.

Branding isn’t just about awareness; it’s about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once you’re viewed as “the only” such company, there’s suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.

Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you can’t define your brand, then your customers won’t be able to either. And then you run the risk of having someone else define your brand for you – probably one of your competitors.

Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your company’s brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.

Your brand is your lifestyle so if you haven’t taken the time to specify your company’s brand, doesn’t spend another dime on marketing, advertising or public relations activities until you do.

To learn more about london web design and branding company

visit at or on 0044 207 164 2220

Simon Rexin - About Author:
To learn more about Web Design London branding company
visit at or on 0044 207 164 2220

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Web Design Articles Subscribe to RSS

Signify Your small business on the web Along with High quality Web site design
Published by Ashish Mittal on February 14th 2012 | Web Design
Web Design Company Delhi - Sybarite Technologies is an low-cost website design company specializing ...
Web design firm- Make the right choice and get the best website!
Published by Rajkumar Kaushal on July 11th 2012 | Web Design
Nowadays, choosing the best web design firm is a difficult task as there has been an increase in the...
Change the web layout patterns with the Nashville web design
Published by Angusarvel on December 19th 2011 | Web Design
Websites, and the internet have formed an integral part of the civilization, of the day. Because, wi...
Essence of having corporate website design
Published by Cathewrathan on May 25th 2012 | Web Design
There are many things that you will enjoy with a corporate website design. One of these things inclu...
Creating scope for web design e business
Published by Julia Roger on July 19th 2012 | Web Design
The ultimate motive of adopting the technological ways is to advertise the products and services amo...
Cost Effective Solution to PHP programming and Web design development
Published by Sitikantha Pattnaik on January 9th 2012 | Internet Business
Today in web design development services PHP programming is playing a great role, which permits user...
Web design Miami is the hub of professional website designing.
Published by Cris Martin on May 2nd 2012 | Web Design
The most appealing website of our nation’s companies is made by web design Miami. This is the most...
Advantages of Affordable website design
Published by John Paulclare on December 30th 2011 | Web Design
E-commerce is one of the most driving businesses existing these days. It acts as engine that supplie...
Techniques adopted by the top-notch website design Pittsburgh companies to develop megahit designs
Published by Julia Bennet on July 11th 2012 | Web Design
Web designs are some of the prime noticeable aspects of a website that influence the sale and popula...
Web design Miami- your one-stop solution to digital marketing dominance
Published by Coloprilreview on July 23rd 2012 | Web Design
Propel your sales figures to new heights with the expert internet marketing solutions of Web design ...
Web design Brisbane is always there to meet your needs and fulfillments whole heartedly
Published by Coloprilreview on December 1st 2011 | Web Design
It becomes obvious if web design Brisbane is the case then that we must make sure the consumer alway...
Web design firm usa
Published by Rajkumar Kaushal on June 2nd 2012 | Web Design
Are you one of those people who do not like to work under any boss or do not prefer to take orders? ...
Web design studio
Published by Rajkumar Kaushal on June 4th 2012 | Web Design
if you are planning to start a web designing business, you should concentrate on opening a web desig...
Creative Stride is the predecessor of both web and graphic design
Published by Jim Simmons on April 19th 2012 | Web Design
Creative Stride is a marketing agency in Boston offering best of breed web design, Drupal developme...
Web design York – the deciding factors
Published by Julia Roger on December 15th 2011 | Internet Business
If you are looking for web design York or any other place up and down the UK then you want to ensure...
Website design is not as easy as it looks
Published by Floyd on January 24th 2012 | Web Design
There will be many people on the internet, which will tell you that designing a website is easy. Thi...
Get Affordable Website Designs and custom Logos design company in Indianapolis
Published by Halogendesign on January 16th 2012 | Web Design
You should be very cautious while choosing a company to do your website design work and Custom Logos...
Important Rules for web design
Published by Arinfotech on January 11th 2012 | Web Design
Readers to your website should be able to discover what they are looking for within about three impo...
Web page and Web design service is a primary need of every business now a day
Published by Nelson on February 2nd 2012 | Web Design
ByFriday: Graphic designer, web designer, website designer, graphic designing, web designing, websit...
Hire a web design firm with an eye for detail
Published by Steven Brown on June 13th 2012 | Web Design
Website owners nowadays research a lot before hiring web designers. Read this article to know more....