Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

London Web Design and Branding Company

By Simon Rexin Subscribe to RSS | January 6th 2012 | Views:
loading
 
  



Understanding What A Brand Is and Isn’t

Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.

London web Design Company will clarify what the objectives that an effective brand must achieve:

• Delivers the message clearly

• Confirms your credibility

• Connects your target prospects emotionally

• Motivates the buyer

• Cements user loyalty

It’s important to understand that you won’t succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.

Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.

Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. It’s important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. It’s the foundational piece of your marketing communications, and something you don’t want to be without.

It’s important to define your company’s brand identity (or product’s personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but they’re not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, you’ll find that it is money wasted. Branding happens before these other activities.

At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.

Branding isn’t just about awareness; it’s about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once you’re viewed as “the only” such company, there’s suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.

Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you can’t define your brand, then your customers won’t be able to either. And then you run the risk of having someone else define your brand for you – probably one of your competitors.

Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your company’s brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.

Your brand is your lifestyle so if you haven’t taken the time to specify your company’s brand, doesn’t spend another dime on marketing, advertising or public relations activities until you do.

To learn more about london web design and branding company

visit at http://www.kingscrossmedia.com/ or on 0044 207 164 2220

Simon Rexin - About Author:
To learn more about Web Design London branding company
visit at http://www.kingscrossmedia.com or on 0044 207 164 2220

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/london-web-design-and-branding-company.htm

Related Web Design Articles Subscribe to RSS

What makes website design different from website development?
Published by Mark Wilston on March 19th 2012 | Web Design
In the field of website design and development, these two terms are often used inter changeably and ...
 
Things to look for in Malaysia web design
Published by Jay Chng on June 21st 2012 | Web Design
Malaysia web design companies are loved for valuable customer support
Real and genuine customer ...
 
Tips on choosing the correct website design services
Published by Aiden Gaelic on June 16th 2012 | Web Design
Designing a website for the company is a very important factor to have an appropriate online visibil...
 
Web design plus Improvement Methods to apply!
Published by Johndy Sons on November 24th 2011 | Web Design
Because the calendar year is coming to a finish, you could need to keep track of all of the items th...
 
Web design Miami is the hub of professional website designing.
Published by Cris Martin on May 2nd 2012 | Web Design
The most appealing website of our nation’s companies is made by web design Miami. This is the most...
 
Elements for successful website design by London web design Services
Published by David Raju on July 24th 2012 | Web Design
In the current era Internet continues to grow as more and more businesses and business start-up look...
 
Get unlimited name and fame with outstanding web design and internet marketing tactics
Published by Andrew on February 8th 2012 | Web Design
Interesting web design, user-friendly web development and effective online marketing strategy are th...
 
Why hire a professional website design company?
Published by SocailSBM on June 29th 2012 | Web Design
There are plenty of business owners who simply don’t understand just how important a professional ...
 
Miami web design
Published by Katemiddleton on March 16th 2012 | Web Design
Web designing is a digital art form. Miami web design is one such name who excels in it, putting up ...
 
Why it is important to have a logo design
Published by Logodealz on May 19th 2012 | Web Design
For every business owner, the factor that matters the most is the sale of his or her products. Sales...
 
Some Important web design factors can make your website clean and informative
Published by Nelson on March 23rd 2012 | Web Design
ByFriday..Graphic designer, web designer, website designer, graphic designing, web designing, websit...
 
Custom website design- Bringing web designing ideas to life!
Published by Rajkumar Kaushal on July 19th 2012 | Web Design
Custom website design can prove to be very beneficial for your business and organization. Regardless...
 
Improve your operational presentation through Web design Agency, London
Published by Robert King on January 3rd 2012 | Web Design
Web design agency, London maximizes your benefits by making sure that your website fulfils each expe...
 
Get associated with Web design India to make a way towards success!!!
Published by Deepak Verma on December 21st 2011 | Web Design
Web design India serve Custom website design Solutions to every clients on local, national and inter...
 
Graphic design services available with professional designers
Published by Nelson on February 1st 2012 | Web Design
When we started Artwork & Digitizing we made it our ultimate goal to be different. To start, we are ...
 
How can a business be promoted through website design?
Published by Steve John on February 14th 2012 | Web Design
The field of web designing can prove to be very much beneficial, in terms, of brining revenue. When ...
 
5 Things to consider, how do you make a site design ready
Published by Valuebound on August 13th 2012 | Web Design
There has been an overabundance of information on responsive web. Starting from mobile browsers to n...
 
Cost Effective Solution to PHP programming and Web design development
Published by Sitikantha Pattnaik on January 9th 2012 | Internet Business
Today in web design development services PHP programming is playing a great role, which permits user...
 
How do I select the best web design firm
Published by Sarabrook51 on February 18th 2012 | Web Design
Now days there are lot of web design companies around us equipped with some where professionals a...
 
Web design- the main source to increase your business
Published by Rajkumar Kaushal on June 12th 2012 | Web Design
Nowadays, people use web design to make their online presence so that their business could spread wo...