Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

London Web Design and Branding Company

By Simon Rexin Subscribe to RSS | January 6th 2012 | Views:
loading
 
  



Understanding What A Brand Is and Isn’t

Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.

London web Design Company will clarify what the objectives that an effective brand must achieve:

• Delivers the message clearly

• Confirms your credibility

• Connects your target prospects emotionally

• Motivates the buyer

• Cements user loyalty

It’s important to understand that you won’t succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.

Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.

Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. It’s important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. It’s the foundational piece of your marketing communications, and something you don’t want to be without.

It’s important to define your company’s brand identity (or product’s personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but they’re not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, you’ll find that it is money wasted. Branding happens before these other activities.

At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.

Branding isn’t just about awareness; it’s about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once you’re viewed as “the only” such company, there’s suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.

Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you can’t define your brand, then your customers won’t be able to either. And then you run the risk of having someone else define your brand for you – probably one of your competitors.

Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your company’s brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.

Your brand is your lifestyle so if you haven’t taken the time to specify your company’s brand, doesn’t spend another dime on marketing, advertising or public relations activities until you do.

To learn more about london web design and branding company

visit at http://www.kingscrossmedia.com/ or on 0044 207 164 2220

Simon Rexin - About Author:
To learn more about Web Design London branding company
visit at http://www.kingscrossmedia.com or on 0044 207 164 2220

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/london-web-design-and-branding-company.htm

Related Web Design Articles Subscribe to RSS

Web design in Malaysia defining the e-commerce boom
Published by Jay Chng on June 19th 2012 | Web Design
Affordability is the most popular feature of web design in Malaysia. The companies are able to provi...
 
Today’s Web design India has a huge potential to online business
Published by Manas Sadangi on January 21st 2012 | Web Design
Web design is not new in India and one can find it getting recognized as a marketer that will repres...
 
Unique but cheap web site design
Published by Bearded Brys on August 13th 2012 | Web Design
Total Creation specialises in cheap web design. All our designers are trained to the highest UK and ...
 
How to get success in online business through the best website design
Published by Gagan on April 18th 2012 | Internet Business
Success is very peaceful and positive word that brings tone of happiness for everyone. You feel comf...
 
How to create a distinct computer logo image brand mark design?
Published by Tammy Becker on January 2nd 2012 | Web Design
Do you want your potential customers to stop on the road and give your computer logo image a second ...
 
Web design Brisbane is always there to meet your needs and fulfillments whole heartedly
Published by Coloprilreview on December 1st 2011 | Web Design
It becomes obvious if web design Brisbane is the case then that we must make sure the consumer alway...
 
Why you should shift to corporate web design
Published by Cathewrathan on May 25th 2012 | Web Design
There are many web designs that you can opt for, however you need to first of all know the potential...
 
Website design is not as easy as it looks
Published by Floyd on January 24th 2012 | Web Design
There will be many people on the internet, which will tell you that designing a website is easy. Thi...
 
Get associated with Web design India to make a way towards success!!!
Published by Deepak Verma on December 21st 2011 | Web Design
Web design India serve Custom website design Solutions to every clients on local, national and inter...
 
Tips on how to check if a web design company is reliable
Published by Avinash Pathak on April 20th 2012 | Web Design
Dealing with a professional and reliable company is advisable to save on time and money. Some web de...
 
Get Affordable Website Designs and custom Logos design company in Indianapolis
Published by Halogendesign on January 16th 2012 | Web Design
You should be very cautious while choosing a company to do your website design work and Custom Logos...
 
How to start web design Hanley business
Published by Dany on April 23rd 2012 | Web Design
In this competitive world, the business of web designing is getting very popular and profitable. Eve...
 
Why e- Commerce website design is different from any other website design.
Published by Indigo Design on December 2nd 2011 | Web Design
Make Your Ecommerce Website SEO Friendly. Effective SEO methods for eCommerce site development. Chic...
 
The importance of website graphic design
Published by Kate Milano on January 27th 2012 | Web Design
The aim of website design is to plan and create a website. Web designers use text, images, digital m...
 
Essence of having corporate website design
Published by Cathewrathan on May 25th 2012 | Web Design
There are many things that you will enjoy with a corporate website design. One of these things inclu...
 
5 Things to consider, how do you make a site design ready
Published by Valuebound on August 13th 2012 | Web Design
There has been an overabundance of information on responsive web. Starting from mobile browsers to n...
 
Brisbane web design: Leave a remarkable effect on visitor’s mind
Published by Auswebm on December 1st 2011 | Web Design
Brisbane web design is here to offers good-looking plus bespoke website design at competitive rates ...
 
San Jose Website design for a productive website
Published by Shirley on July 30th 2012 | Web Design
We all are well aware of the fact that we are living in a technological age where people use technol...
 
Reactive Graphics is one of the leading web design service provider company of UK based in London.
Published by Paul on December 6th 2011 | Web Design
Reactive Graphics is a Web design London company which offers website design and development service...
 
Beneficial website design with fascinating look
Published by Nelson on March 19th 2012 | Web Design
ByFriday..Graphic designer, web designer, website designer, graphic designing, web designing, websit...