Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

London Web Design and Branding Company

By Simon Rexin Subscribe to RSS | January 6th 2012 | Views:
loading
 
  



Understanding What A Brand Is and Isn’t

Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.

London web Design Company will clarify what the objectives that an effective brand must achieve:

• Delivers the message clearly

• Confirms your credibility

• Connects your target prospects emotionally

• Motivates the buyer

• Cements user loyalty

It’s important to understand that you won’t succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.

Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.

Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. It’s important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. It’s the foundational piece of your marketing communications, and something you don’t want to be without.

It’s important to define your company’s brand identity (or product’s personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but they’re not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, you’ll find that it is money wasted. Branding happens before these other activities.

At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.

Branding isn’t just about awareness; it’s about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once you’re viewed as “the only” such company, there’s suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.

Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you can’t define your brand, then your customers won’t be able to either. And then you run the risk of having someone else define your brand for you – probably one of your competitors.

Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your company’s brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.

Your brand is your lifestyle so if you haven’t taken the time to specify your company’s brand, doesn’t spend another dime on marketing, advertising or public relations activities until you do.

To learn more about london web design and branding company

visit at http://www.kingscrossmedia.com/ or on 0044 207 164 2220

Simon Rexin - About Author:
To learn more about Web Design London branding company
visit at http://www.kingscrossmedia.com or on 0044 207 164 2220

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/london-web-design-and-branding-company.htm

Related Web Design Articles Subscribe to RSS

Visual decision making theory for web design services
Published by Rimi on April 19th 2012 | Web Design
Knowing the web design theory and design aesthetic models helps you conceptualize the design of a we...
 
Elements for successful website design by London web design Services
Published by David Raju on July 24th 2012 | Web Design
In the current era Internet continues to grow as more and more businesses and business start-up look...
 
Why it is important to have a logo design
Published by Logodealz on May 19th 2012 | Web Design
For every business owner, the factor that matters the most is the sale of his or her products. Sales...
 
Get associated with Web design India to make a way towards success!!!
Published by Deepak Verma on December 21st 2011 | Web Design
Web design India serve Custom website design Solutions to every clients on local, national and inter...
 
Web design Miami is the best service provider
Published by Adass on January 12th 2012 | Web Design
Web design Miami is a very popular service meant for all those companies who are ready to spend good...
 
Eight tips for choosing right web design stoke company
Published by Dany on April 23rd 2012 | Web Design
If person wants to establish his/her online presence then person needs expert and professional help....
 
Benefits of outsourcing web design services to India
Published by Rimi on April 20th 2012 | Web Design
Outsourcing your web design project to India saves on cost, time and labor. You can have your websit...
 
How to design the Better than Best Website
Published by Steven Brown on February 14th 2012 | Web Design
You can design your website at your own or can hire the professionals. Read this article to know wha...
 
Website development tips to design a search engine friendly website
Published by Ram Shrma on June 11th 2012 | Web Design
These Website development and designing tips will help you in the process of setting up a website bu...
 
Tips to choose Best website design
Published by David_johnson on April 19th 2012 | Web Design
Do you know how to design a website? Here are some basic tips for the best website design. Best webs...
 
Tips on choosing the correct website design services
Published by Aiden Gaelic on June 16th 2012 | Web Design
Designing a website for the company is a very important factor to have an appropriate online visibil...
 
Essence of having corporate website design
Published by Cathewrathan on May 25th 2012 | Web Design
There are many things that you will enjoy with a corporate website design. One of these things inclu...
 
Unique but cheap web site design
Published by Bearded Brys on August 13th 2012 | Web Design
Total Creation specialises in cheap web design. All our designers are trained to the highest UK and ...
 
Need of PHP programming in custom web design development services
Published by Sitikantha Pattnaik on January 27th 2012 | Web Design
To develop your website and to make your website more user-friendly and impressive, use PHP programm...
 
Now it is very easy and fast to develop websites by using web design London
Published by Coloprilreview on December 1st 2011 | Web Design
This web design London agency is delivering new ideas effectively to construct the best website for ...
 
The specialities of web design Edinberg services
Published by Anthony Mckeown on December 12th 2011 | Web Design
Web designing is currently one of the most artistic works that requires optimum creativity and imagi...
 
Graphic design services- a important factor in competitive world
Published by DAVID Wheeler on January 10th 2012 | Web Design
Here I have given some points that should be considered while hiring Graphic Design services. Graphi...
 
The importance of website graphic design
Published by Kate Milano on January 27th 2012 | Web Design
The aim of website design is to plan and create a website. Web designers use text, images, digital m...
 
Search engine friendly website design
Published by Glyn Jones on December 9th 2011 | Web Design
In today’s e-commerce scenery, your web design should be a part of your internet online marketing ...
 
Today’s Web design India has a huge potential to online business
Published by Manas Sadangi on January 21st 2012 | Web Design
Web design is not new in India and one can find it getting recognized as a marketer that will repres...