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Logo Design : Azzmax Design

By Papai Subscribe to RSS | December 31st 2011 | Views:

Azzmax Design warmly welcomes you in the world of Logo Design. A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless — so that it doesn't get stale or look old too soon. Your logo should be designed to visually tell your brand story and to be attractive to your target customers (best clients). Azzmax Design does this thing in the most perfect way.

Every business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.

The first "note" is the icon—the picture in the logo. The elements of your logo's icon will all be symbols that have visual meaning. There are both abstract symbols, like basic shapes and swooshes, and representational symbols, which look like something. For example, an abstract symbol of a circle can be used to symbolize trust or completeness or to highlight another foreground element. A representational symbol of a leaf can be used to represent nature, growth, health, or eco-friendliness. The icon you choose should not only be meaningful but also memorable and unique.

The second note is the font, or fonts, that your business name appears in. Each font has a different personality. There are businesslike fonts, fonts that look educational, fonts that are funny, and others that are clean and modern. Your font also has the added job of being legible, both at large sizes and when your logo is very small. You don't want viewers to struggle to make sense of your business name, so use a highly legible font that makes your name readable at a glance.

The third note is the color palette. Colors all have different psychological meanings. And each color can have several meanings, depending on context. For example, red is a "hot" color that can also show urgency, signal "stop," and express love and passion. So, depending on the types of messages communicated by the other elements in your logo, your color palette may be interpreted in different ways.

You just need to make sure that these three pieces of art in your logo sing together in harmony instead of being off-key. Design your logo with the notes these three elements are singing in mind and what those notes mean. If you make them work together and sing in harmony, your logo will have more depth and sophistication than if they sing off-key.

About half of all businesses fail within their first few years. One source of failure that is commonly cited by experts is sloppy or ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.

When you start a business, you need to create the quickest possible route to business success. A logo from Azzmax Design helps to create this by contributing to your business's visibility, credibility, and memorability—three factors that will help your business to grow and achieve success. So, while putting off your logo development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.

Papai - About Author:
Papai Dutta, CEO, Azzmax Design. Website -
Emails : and
First Name :- Papai
Last Name :- Dutta
Street Address :- Rishi Aurobindo Park Birati LP 31/9/1/5 Near Shree Bhawan
City :- Kolkata
State/ Province :- West bengal
Zip / Postal Code :- 700 051
Country :- India
Country Business Phone :- (+91) 987 434 7318

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