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Impress Your Visitors Efficiently Using Personalized Web Pages

By Mark D Subscribe to RSS | January 18th 2012 | Views:

Anonymous visitor marketing or anonymous user marketing is nothing but changing the content of the website dynamically according to the taste or location of the visitor and thus making the information more relevant. Some kind of data is attached with each user known as metadata or supplemental data that is similar to human sensory nerves and gives an idea about how to react to the visiting person. The usage of internet searches is increasing these days. Computer connected with high speed internet connection like Verizon FiOS Internet is what we need to get information about literally anything in the universe.

Metadata or supplemental data consists of information like the geographic location, IP address, browser languages like English, Chinese, German, etc., and also information about domain extension like .edu, .gov, .mil, etc., internet connection speed, operating system, search keyword or sentence, referring URL and screen resolution. Geographical location tells about the approximate address of the visitor. By this information, the server can search and display information which is specific for the people of that location. Information like climate, temperature, local happening, and time can be displayed accurately.

IP address or Internet protocol address gives idea of the specific Internet service or company the visitor is connected with. Based on the Internet service provider the web page can be optimized to display the speed of the connection and if related to a specific company the website displays the name and logo of the company. A web page can be formatted in different languages. By analyzing the country of residence or browser language, the visitor can be served with a web page which is easy for him to understand and the visitor will get to feel that the website is centered on his mother tongue which will make him more comfortable. Different organizations and different sectors have different domain extensions. A website with a .gov extension means that it is a government website and a website with .edu extension refers to an educational organization. So content of the webpage can be changed according to the organization the visitor is related to.

Depending on the Internet connection speed if there are any multimedia downloads the size of downloads can also be managed. There will be different resolution versions of a particular download and if the speed is low, multimedia with the lowest resolution will be downloaded to the visitor’s temporary Internet files. This will not interrupt the normal working of the computer. Different operating systems have different requirements and their functionality also varies. Some websites provide downloadable software and updates which will not be compatible with all kinds of operating systems. These limitations can be determined without interrupting the user.

Search keyword or sentences can be utilized to apply search engine optimization techniques or SEO techniques to the website to make the content more relevant to the one that was searched by the visitor. Linking data to a specific keyword, which is displayed automatically, will make the visitor feel that his query was dealt with effectively. Referring URL helps the sponsor to compare data with that of the previous page and the one displayed on the present page.

If the visitor is surfing the Internet with his hand held device or mobile, the content of the website is trimmed to fit the screen resolution of the device. If the amount of data that is viewed on a normal monitor is displayed over the hand held device, the data will overlap with each other and the content will not be readable. Optimizing your website to display dynamic contents based on the visitor is a proven method to increase your sales or website visitors. A visitor feels closer to your website when it is personalized based on his or her location. Additionally, dynamic websites works well with search engine spiders and easily gets a front page ranking for multiple search terms.

Mark D - About Author:
Being a freelance writer and active blogger, I never miss the opportunity to share my thoughts with rest of the world and to source out some great deals on home services like Verizon FiOS Internet. Dynamic webpages that displays contents based on the visitor's location, language and search terms will effectively increase your website's traffic as well as the sales. How ever, if the contents on your webpage is not relevant to what they want - your website might be banned by search engines.

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