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Impact of Content in SEO

By Peter Wilson Subscribe to RSS | May 30th 2012 | Views:

Remember that having search engine traffic as the only goal will not raise your ranking. SEO content must appeal to both the search engines as well as potential customers so that they click through to your website and respond to your call to action. To do this, your content must offer value. Google recently clamped down on websites with poor content that did not add value for the visitor. Not only is bad content punished by Google; it also leads to high bounce rates and naturally, low conversion.

Creating an SEO content strategy

Authority sites that feature quality content are rewarded by the search engines with targeted traffic. SEO companies in Northern Ireland recommend having a strong SEO content strategy in place. These are the steps involved:

• Define your goals as a website and a business. This could be to increase sales, generate traffic, repeat visitors and so on. Create your content to achieve these goals. For product sales, create effective product pages that convert.

• Defining your audience will help create the appropriate type of content that appeals to them. Your target audience could be businesses or direct customers. For businesses, content in the form of informative white papers and reports with case studies will work. If your site is geared to teenagers, the visual element would be more important with the site optimized for viewing on mobile phones.

• Creating an editorial calendar or schedule indicating when to publish new content.

In Belfast SEO content begins with identifying the keywords used by your target market to find your business through keyword research. This is an on gong process that will help you stay in touch with the trending keywords in your niche. These keywords must be sprinkled throughout your content in a natural manner to create optimized content. The content thus created must be organized and presented on your website in a logical way for SEO and also to help users find related content easily. SEO companies in Northern Ireland suggest promoting your content to increase its visibility across the internet by sharing it on social media platforms to attract links.

What kinds of SEO content can be created?

In Belfast SEO content takes many forms. These include product pages, blog posts, news articles, interviews or feature articles, how-to lists, guides, video content, slideshows, infographics, glossaries and many more. Well-designed product pages with quality content are excellent for SEO. These days, a number of businesses are using blogs with engaging blog posts to promote interaction with their target market and attract inbound links. Useful articles help establish the business as an industry expert, while building the brand image.

According to SEO companies in Northern Ireland, long form content in the form of guides and reports are a great way to generate leads. Video content featuring product demonstrations and tutorials is all the rage currently and helps rank business websites quickly for their chosen keywords. Infographics are also effective content to generate page views and links.

Content is an effective on-page SEO tool to attract targeted traffic and businesses can leverage this.

Peter Wilson - About Author:
WSI Digital Web is an experienced SEO company Belfast with years of experience in creating numerous websites. They are expert in web design, ecommerce, social media, SEO Belfast and other digital services.

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