How Should a DJ Make Music Logo That is Distinct and Cool?
It’s not easy being a DJ. You have the responsibility of choosing music that will keep the customers dancing on the floor.
Because of the fierce competition in the recent times, finding work as a DJ is a tough.
Most DJs in the business don’t have a brand mark design. If you do, you’re already ahead of the competition. But the trouble doesn’t end here. Most of the DJ emblems look too alike. If you want an edge over the crowd, you need to create a logo that is cool and distinctive.
So, how can a DJ make music logo that is distinct and cool?
Here are some characteristics that a good DJ logo must possess:
1. Bright and unique images:
Instead of using generic images of a record or headphone, use images that will make people think of music whenever they look at it.
How about using electrifying sound waves or sun rays coupled with common images like musical notes or stereo systems?
How about using a pair of shoes or silhouetted feet dancing wildly?
You can also use a silhouette of a man somersaulting with tiny bubble-like red circles in the background. This will give an impression of energy and liveliness to the viewers.
Another thing to remember in DJ brand marks is to use bright colors. Use red, orange and bright aqua blue colors that can have a black background to give the image an aura of energy and authority. Emblems with light colored background don’t usually look as appealing as dark colored background.
2. Name and slogan:
To make your symbol individual, pair it with a slogan. For example, ‘DJ Jamie’ will not look as attractive as ‘DJ will rock your night’. Use maximum of five words as your slogan and incorporate it in the emblem. Use catchy phrases that make the viewers think of loud tunes and dancing like ‘feel the beats you make’ or ‘you ain’t resting tonight’. Your slogan should be smart and witty so that it makes your symbol easily memorable and unique.
3. Smart Text:
Place the text in such a way that it is easier to understand it. Use horizontal placement for your brand mark instead of vertical. You can use fonts that are distinct and attractive looking for example you can use thick bubble fonts that are placed at an alignment or you can use thin curvy fonts that look like electricity rays.
4. Suitable For Various Marketing Materials:
If things go well for you, your logo will be placed everywhere from the equipment to t-shirts to posters so you need to make a music logo looks suitable everywhere. Make sure that the symbol that you are trying to create looks appealing on all mediums that you will choose for marketing.
Keep these things in mind and you will be able to create a brand mark that is distinct and attractive.
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