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Getting E-commerce Website Development Site Structure Right

By Fellicia Smith Subscribe to RSS | November 29th 2011 | Views:
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So, to get a better understanding on e-commerce website development let's take a look that how could you make your site structure right for general visitors.

Preliminary Site Structure

To begin with, let's understand the website that you are working with. This should be graded according to categories and sub categories that are logical and understandable from visitor's point of view. They should also be consistent keeping the same name for every category this enables any internal links on your website, contain the keyword that you're targeting. Beginning with your top level categories such as the money terms, it normally has thick search volume by most of the customers. The next step is to break each of these down into sub-categories, but remember to be concise, but yet descriptive.

Keyword Research

Once you have done with the structure that's easy to navigate it's time to do some volume based research. For this you need to go through the categories one by one, after this pick the choice of the keywords and accordingly filter them into a list of terms that could be targeted on the site. The next step is to make a note on the competition, search values and any other relevant metrics in a spreadsheet for each of these words. Make sure that the process must be done for every category, although it is uninteresting but still it is worth the effort.

Now you must take a look over your spreadsheet and see if you can spot drifts. If you see an immense number of searches but low competition or vice versa then on such grounds a PPC campaign and separate landing page would be better option over an organic search campaign on those terms.

Update & Implement

Once you've done on a system, go back and update the original hand written text content and then go through it for a final checkup. After you have done with it, try to implement the text content. If you're working on an existing site this means you will be changing everything from the page URL to the Meta description, title tags and body copy.

This is it, now you have the perfect E-commerce Website Development, all set for a launch. Once your website makes it's, within a couple of weeks you will see yourself busy providing and supplying services and products to your clients. Try to make regular updates of your business; this is important because regular clients would like to be updated with your websites.

Fellicia Smith - About Author:
Fellicia Smith the writer for http://www.alvicreatives.com as written the above article on E-commerce Website Development that how it must be reshaped to draw visitors at ones site.

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