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Difference Between Search Engine Optimization in Atlanta and Search Engine Marketing

By Fellicia Smith Subscribe to RSS | December 6th 2011 | Views:

Definition of Search Engine Optimization:

The process of building pages in such a manner which enables them to rank on the top most level is defined as Seo Service Atlanta (SEO). These are ranked by using specially designed algorithms by the search engines such as Google, Yahoo and many like them, which are generally displayed on the left hand side of the page. The search engine's algorithm independently determines keywords and other relevant text contents which are based on relevance to the search phrase. To determine the relevance of the indexed pages for a particular search phrase the engines use mathematically designed algorithms to get the job done. The algorithms generally work on 'on the page' such as words used on the page, the location, repetition etc, and also work on 'off the page' links pointing to the page, the popularity of the site etc.

Search engines are indexed by HTML code, where the website needs to get designed in the first place by using the code, before it is ranked by the engines. The search engines are effectively text browsers with no plug-in facility such as there is no usage of Macromedia Flash or JavaScript. This means if the site page can't be seen or read then no search engine would be able to index it. It is therefore; recommend that a website must be indexed to draw attention of the search engines.

Definition of Search Engine Marketing:

The short text advertisements which generally appear at the top or down the right hand side of the search results are termed as Search Engine Marketing. They are often recognized as "sponsored results" or "sponsored Links". Such advertisements are generally purchased from Google "the Google Adwords product, Yahoo Search Marketing and many like them. To purchase an advertisement the advertisers place bids in a never ending 24*7*365 auction to determine the highest placed advertisement. The advertisers also take help from Google's system known as Click Through Rate (CTR) to serve the purpose. The process used by search engine marketing is basically referred as "pay per click" (PPC services) advertising where the client needs to pay when he clicks on the advertising link, and not during the display of the advertisement.

The delivery of text advertisement takes place only in response to 'trigger' words typed into the search box. Once the surfer types in a search phrase, the PPC advertisements which are connected to bid on the phrase are displayed this guides the user to the relevant advertiser's website. At this point, the search engine’s advertising partner charges the advertiser's account for the 'click through' procedure.

Fellicia Smith - About Author:
Fellicia Smith is a renowned SEO and Web Design Atlanta specialist working with alvicreatives. Take a look on the website of and know about the author and other products.

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