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Custom Design and SEO the Lip and Teeth of Web Success

By John Kennedy Subscribe to RSS | December 31st 2011 | Views:

For enhancing business profitability, creating an appealing website that works flawlessly on search engines to promote your brand is extremely important. Your site’s design and search engine performance enable you to succeed and measure performance of your website, as a matter of fact; these two elements can be considered the linchpin of web success. Let’s elaborate as to how these two elements can help your business proposition:

Tailor Made Designs

A design creates an interface between the audience and your brand. It allows you to present your vision, mission and image and brand personality in a meaningful and purposeful manner to your prospective customers. Latest research in visualization: how people see a web page, reveals that commercial websites only get between 5 and 25 seconds to “make a sale”. 5 to 25 seconds is an eternity in web marketing, and no business, irrespective of its size or scope can afford to miss this window of opportunity. However, only a tailor made design, which is developed in the light of your observations and requirements can make your sale point immediately visible, and help visitors find your proposition right from the word go. From flash banners, to the nitty-gritty of dropdown menus and ad placements every element of custom web design can be “customized” according to your desires, and thus help you engage visitors to the maximum – you’ll probably need a website professional logo design company to help you with your site’s design.

Search Engine Performance

According to a recent survey by beyond, search engines top the list of influential online channels. Search engines like Google, Yahoo! and Bing rank above brand websites, social networks, news articles and review sites and dominate an average consumer’s decision making process and purchase choice. The survey which takes account of diverse products like automobile, electronics, fashion and travel products reviles that search engines lead the charts in almost all product categories as the prime source of influence. In fact in some categories like travelling and leisure search engine hold 98 percent sway – a truly astonishing figure. So just like custom design, no savvy businessman can negate the importance of search engine marketing. This is where Search Engine Optimization (SEO) comes in. SEO is basically a goody bag of tricks, which if properly positioned, can make your website more relevant and appealing to search engines and indexing software. SEO can help you place your site on top of Search Engine Ranking Pages (SERPs) in organic searches and thus channel more visitors and eventually more leads and conversations to your business. SEO is a separate solution, however only a good website design can permit you to fine-tune your website’s format and structure to improve its search engine performance – besides SEO doesn’t fit in well with cheap template designs.

In short, a good website and custom logo design company can take your personality, your logo, your image, and create a website that captures the best of your brand. To generate web success it is absolutely “vital” for you to know each and every element of your website. Only a clear understanding of your site will enable you to gauge performance and plan accordingly. A good design can affect your site’s visibility and performance on search engines, and by bringing in leads and conversions to your business help you fulfil the true purpose of your website - this is the principle advantage of custom web design.

John Kennedy - About Author:
John Kennedy is a web designer and developer based in Manchester, UK. He has worked on numerous projects associated with graphic and web design, and is an active blogger on Custom web design and Custom logo design trends and opportunities targeted at small and medium size businesses. For more info, visit Logo design company.

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