Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Branding Tips from top Web Design London company – Gathering Input

By Simon Rexin Subscribe to RSS | December 14th 2011 | Views:
loading
 
  



The first step to implementing an effective branding strategy involves gathering feedback from a wide cross section of people from within your organization and even those outside your company. Until you know what people already think of your company and its image, it’s very difficult to position your organization for advancement.

Creating a brand means proactively creating a mental distinction for the public. In short, what comes to peoples’ minds when they see or hear the name of your company? A brand isn’t a mission statement, or a logo, or a marketing campaign, or a slogan, or a press release. However, Kings Cross Media, a top web design london company uses all of these things and combine them to create an overall perception that is part of your brand image. In essence, a brand is the sum of all associations, feelings, attitudes and perceptions that people have relative to both the tangible and intangible characteristics of a company, product or service.

But how do you start developing this brand? You start by conducting small focus group meetings to gather opinions. The goal of these meetings is to start identifying your organization’s strengths, weaknesses, opportunities and threads. You also want to determine where your company stands in relation to your competition and you want to get to the heart of what peoples’ thoughts, attitudes, beliefs and opinions are toward your company.

Below are some simple questions to consider as part of a branding exercise that will enable you to start gathering this type of information:

1. What is our company’s main mission?

2. What are our goals and objectives?

3. What products and/or services do we offer, and what are the unique qualities of these products and/or services?

4. What are the company’s core values?

5. Who is our target market?

6. What are the expectations of our target market and how do we help meet these expectations?

7. What is the personality or character for our company that best represents the products and/or services that we deliver?

8. What is the relationship like between our company and our target market?

9. Which characteristics and qualities get the attention of our prospects?

10. What do our customers currently think of when they think of our company?

By going through this same exercise with different groups of people, the London web design company can start to identify the emotional connections (if any) people have with your organization and from there start to define your organization’s personality and positioning statement that separates your business from all other competing organizations.

Because different people have different experiences when it comes to working with your organization, you should get a good cross section of opinions. Don’t just talk to your company’s top management. Also talk to the mid-level executives and lower-level line workers. Don’t just talk to the people involved with corporate marketing. Also talk with the people who are involved with packaging, production and shipping. Don’t just talk to your company’s allies, but also talk to your direct competition.

Only after we have done this valuable research can you hope to start developing a truly meaningful brand positioning statement.

Simon Rexin - About Author:
To learn more about branding and web design, visit web design london services.
Our straightforward, practical approach starts and ends with customer satisfaction.
Our philosophy is simple – if you aren’t satisfied neither are we.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/branding-tips-from-top-web-design-london-company-gathering-input.htm

Related Web Design Articles Subscribe to RSS

Avail the best web design London services
Published by Kewinzork on January 5th 2012 | Web Design
If someone needs to know about something then he/she prefers to go online these days rather than sea...
 
Creative Stride is the predecessor of both web and graphic design
Published by Jim Simmons on April 19th 2012 | Web Design
Creative Stride is a marketing agency in Boston offering best of breed web design, Drupal developme...
 
How to choose reliable web design agency in Devon/ Exeter/ Plymouth/ Tavistock?
Published by Rajneesh on November 28th 2011 | Web Design
Welcome to the website designers in Devon/ Exeter/ Plymouth/ Tavistock. Designing a website is more ...
 
Web design India, effective, stylish and affordable website design and development services
Published by Mark Steven on January 16th 2012 | Web Design
Whether you are an individual needing a basic website of a few pages, a large or small business requ...
 
Web design York – the deciding factors
Published by Julia Roger on December 15th 2011 | Internet Business
If you are looking for web design York or any other place up and down the UK then you want to ensure...
 
Web page and Web design service is a primary need of every business now a day
Published by Nelson on February 2nd 2012 | Web Design
ByFriday: Graphic designer, web designer, website designer, graphic designing, web designing, websit...
 
How to choose best and effective web design stoke company
Published by on April 21st 2012 | Web Design
In the world of internet, there are numerous web design companies are available for website owners. ...
 
Reactive Graphics is a website design London Company and they are master in creating creative designs
Published by Adaxx on December 17th 2011 | Web Design
Reactive Graphics is a Web Design London company which deals with website development and offers bot...
 
Tips on how to check if a web design company is reliable
Published by Avinash Pathak on April 20th 2012 | Web Design
Dealing with a professional and reliable company is advisable to save on time and money. Some web de...
 
Review of web design in London
Published by Ricky Charles on December 23rd 2011 | Web Design
For the generation of face book, working on internet is becoming increasingly an attractive choice o...
 
Custom website design- Bringing web designing ideas to life!
Published by Rajkumar Kaushal on July 19th 2012 | Web Design
Custom website design can prove to be very beneficial for your business and organization. Regardless...
 
Value of PSD to CSS conversion in website design
Published by Justin Spencser on January 12th 2012 | Web Design
PSD to CSS conversions can be viewed as the unsung heroes of developing highly dynamic and web optim...
 
Change the web layout patterns with the Nashville web design
Published by Angusarvel on December 19th 2011 | Web Design
Websites, and the internet have formed an integral part of the civilization, of the day. Because, wi...
 
Web design Miami, Web Design New York and eCommerce New York
Published by Jim Sergil on January 13th 2012 | Web Design
Multimindgroup offers Web design Miami and Web Design New York. With the help of the particular web ...
 
Eight tips for choosing right web design stoke company
Published by Dany on April 23rd 2012 | Web Design
If person wants to establish his/her online presence then person needs expert and professional help....
 
Essence of having corporate website design
Published by Cathewrathan on May 25th 2012 | Web Design
There are many things that you will enjoy with a corporate website design. One of these things inclu...
 
Web design Washington DC services for creating functional business websites
Published by Maryparker on June 19th 2012 | Web Design
The website of a business enterprise largely serves as its gateway to success. This is primarily bec...
 
Why it is important to have a logo design
Published by Logodealz on May 19th 2012 | Web Design
For every business owner, the factor that matters the most is the sale of his or her products. Sales...
 
Cheap web design with entire satisfaction
Published by Bearded Brys on August 13th 2012 | Web Design
Total Creation specialises in cheap web design. All our designers are trained to the highest UK and ...
 
Web design firm usa
Published by Rajkumar Kaushal on June 2nd 2012 | Web Design
Are you one of those people who do not like to work under any boss or do not prefer to take orders? ...