Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Branding Tips from top Web Design London company – Gathering Input

By Simon Rexin Subscribe to RSS | December 14th 2011 | Views:
loading
 
  



The first step to implementing an effective branding strategy involves gathering feedback from a wide cross section of people from within your organization and even those outside your company. Until you know what people already think of your company and its image, it’s very difficult to position your organization for advancement.

Creating a brand means proactively creating a mental distinction for the public. In short, what comes to peoples’ minds when they see or hear the name of your company? A brand isn’t a mission statement, or a logo, or a marketing campaign, or a slogan, or a press release. However, Kings Cross Media, a top web design london company uses all of these things and combine them to create an overall perception that is part of your brand image. In essence, a brand is the sum of all associations, feelings, attitudes and perceptions that people have relative to both the tangible and intangible characteristics of a company, product or service.

But how do you start developing this brand? You start by conducting small focus group meetings to gather opinions. The goal of these meetings is to start identifying your organization’s strengths, weaknesses, opportunities and threads. You also want to determine where your company stands in relation to your competition and you want to get to the heart of what peoples’ thoughts, attitudes, beliefs and opinions are toward your company.

Below are some simple questions to consider as part of a branding exercise that will enable you to start gathering this type of information:

1. What is our company’s main mission?

2. What are our goals and objectives?

3. What products and/or services do we offer, and what are the unique qualities of these products and/or services?

4. What are the company’s core values?

5. Who is our target market?

6. What are the expectations of our target market and how do we help meet these expectations?

7. What is the personality or character for our company that best represents the products and/or services that we deliver?

8. What is the relationship like between our company and our target market?

9. Which characteristics and qualities get the attention of our prospects?

10. What do our customers currently think of when they think of our company?

By going through this same exercise with different groups of people, the London web design company can start to identify the emotional connections (if any) people have with your organization and from there start to define your organization’s personality and positioning statement that separates your business from all other competing organizations.

Because different people have different experiences when it comes to working with your organization, you should get a good cross section of opinions. Don’t just talk to your company’s top management. Also talk to the mid-level executives and lower-level line workers. Don’t just talk to the people involved with corporate marketing. Also talk with the people who are involved with packaging, production and shipping. Don’t just talk to your company’s allies, but also talk to your direct competition.

Only after we have done this valuable research can you hope to start developing a truly meaningful brand positioning statement.

Simon Rexin - About Author:
To learn more about branding and web design, visit web design london services.
Our straightforward, practical approach starts and ends with customer satisfaction.
Our philosophy is simple – if you aren’t satisfied neither are we.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/branding-tips-from-top-web-design-london-company-gathering-input.htm

Related Web Design Articles Subscribe to RSS

Superb services of web design Glasgow based companies
Published by Ainsley Begun on December 5th 2011 | Web Design
Web designing is an art. It not only requires careful planning but also a talent for using web desig...
 
Reactive Graphics is a website design London Company and they are master in creating creative designs
Published by Adaxx on December 17th 2011 | Web Design
Reactive Graphics is a Web Design London company which deals with website development and offers bot...
 
When creativity meets purpose: penang website design
Published by Jay Chng on July 2nd 2012 | Web Design
Website is an internet design to promote or showcase information about particular product or busines...
 
Exceptional Online strategy for web design service Sydney
Published by Boris Kotevski on January 25th 2012 | Web Design
Every online business personnel want to include seo services in their web development Sydney service...
 
Techniques adopted by the top-notch website design Pittsburgh companies to develop megahit designs
Published by Julia Bennet on July 11th 2012 | Web Design
Web designs are some of the prime noticeable aspects of a website that influence the sale and popula...
 
Logo design- the three-piece harmony in logo will stand out your business
Published by Rajkumar Kaushal on June 13th 2012 | Web Design
With a logo design company, your business will feature its very own high quality custom designed cor...
 
Need of PHP programming in custom web design development services
Published by Sitikantha Pattnaik on January 27th 2012 | Web Design
To develop your website and to make your website more user-friendly and impressive, use PHP programm...
 
Avail the best web design London services
Published by Kewinzork on January 5th 2012 | Web Design
If someone needs to know about something then he/she prefers to go online these days rather than sea...
 
Create interactive Website design with HTML5
Published by Htmlfive Champion on April 13th 2012 | Web Design
Design a website in Htmll5 will be always good option to create interactive web design for your webs...
 
Buy business web design – advise for small businesses.
Published by Anthony Mckeown on March 7th 2012 | Web Design
Small businesses have been joining the league of large industries marketing their products online. T...
 
Signify Your small business on the web Along with High quality Web site design
Published by Ashish Mittal on February 14th 2012 | Web Design
Web Design Company Delhi - Sybarite Technologies is an low-cost website design company specializing ...
 
Web design Tampa- Steps of Framing a Website
Published by Julia Roger on January 3rd 2012 | Web Design
In the present scenario, having a quality, self informative website is an absolute necessity for alm...
 
How do I select the best web design firm
Published by Sarabrook51 on February 18th 2012 | Web Design
Now days there are lot of web design companies around us equipped with some where professionals a...
 
Elements for successful website design by London web design Services
Published by David Raju on July 24th 2012 | Web Design
In the current era Internet continues to grow as more and more businesses and business start-up look...
 
Brisbane web design: Leave a remarkable effect on visitor’s mind
Published by Auswebm on December 1st 2011 | Web Design
Brisbane web design is here to offers good-looking plus bespoke website design at competitive rates ...
 
Get associated with Web design India to make a way towards success!!!
Published by Deepak Verma on December 21st 2011 | Web Design
Web design India serve Custom website design Solutions to every clients on local, national and inter...
 
Graphic design and web design upgrades itself simultaneously
Published by Nelson on February 21st 2012 | Web Design
When we started Artwork & Digitizing we made it our ultimate goal to be different. To start, we are ...
 
Elements for successful website design by London web designers
Published by David_johnson on April 19th 2012 | Web Design
If you have a website that is up and running, then that’s a good start, but in some cases a poorly...
 
Web page and Web design service is a primary need of every business now a day
Published by Nelson on February 2nd 2012 | Web Design
ByFriday: Graphic designer, web designer, website designer, graphic designing, web designing, websit...
 
How to create a distinct computer logo image brand mark design?
Published by Tammy Becker on January 2nd 2012 | Web Design
Do you want your potential customers to stop on the road and give your computer logo image a second ...