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Car Rental Company promises lucrative deals, discounts and offers; as part of marketing strategy.

By Roger Lopez Subscribe to RSS | March 30th 2012 | Views:

Earlier there were few companies; scarcity ruled the demand but now there are bounty car rental services. This plethora has not only brought down cost of hire but has also forced providers to offer quality of services.

Car rental scenario has undergone appalling revolution in the span of few years; cornball, I recall how it was few years ago.

Car rentals (Bilutleie); in earlier days, were considered only by upper middle class customers, on urgent needs. The services were expensive and exclusive; completely out of middle and lower class’s reach. Owners of the car rentals use to charge high rental rates, and were very particular about usage of their prized vehicles.

Booking cars was tedious works back then; firstly there very few car hire agencies, due to lack of professionalism and advertising culture, they were untraceable and un approachable. They did not had fleet of vehicles; because of which in holiday seasons there were scarcity of cars resulting in price hikes.

Today; however; car rental has become a committed profession. Recently, while surfing net, I went through a car rental service that provides its services in 118 countries at very affordable prices. I was certainly overwhelmed.

No wonder; as number of car rental agencies are coming up; apparently they are fighting hard to get customers; with various lucrative deals, discount coupons, customer benefit and cheap rentals they are trying to win over their customers.

Apart from direct services and offers, many of the well car rental companies are facilitating services like online price comparison tools, online bookings-cancellations, fleet of efficient luxury cars etc.

I was pleased to see that not only international companies (like the one I stated above) but also national companies, not so big local agencies are providing easy services of online booking. However; it would be bias to conclude anything because these are all marketing strategies; it still remains to hire and experience a ride myself.

Only if reviews of my family and friends could be taken into consideration, they have all had a satisfied car hire experience. For those who hired it across the border; say that services were cheap but world class and throughout assisted.

It can therefore be concluded that bottle neck competition amongst various national and international car rental agencies have propounded concept of gratifying customers in order to retain them; the concept have proved highly beneficial to consumers.

A lot of tourists and travelers; availing services of companies are praising it for its change. There travel deals have proved so feasible in some cases that families are choosing them over their own vehicles in some cases.

Roger Lopez - About Author:
Jordan is a article writer who writes the article about Bilutleie etc.For more information please visit :

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