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Social Marketing - Traffic Generation

By Jeemar Vilan Subscribe to RSS | November 28th 2011 | Views:

Social Marketing refers to the way of gaining traffic or attention through social media sites. Social Marketing typically involves getting involved in conversations having a key audience.

Social Marketing allows organizations to emphasize on marketing routines immediately at particular distinguishable customers by creating and utilizing content users that will communicate with Status updates on Facebook pages that are then transmitted towards the news feed pages of all people who’ve liked the page within the actual same method Twitter ‘tweets’ is going to be instantly visible to all or any following a user. Along with the variety of ‘Likes’ being visible, it allows the marketer to generate targeted campaigns with a totally specific reach.

Social Marketing also includes creating and promoting content which is meant to be shared by users. The individual and particular nature of Social Marketing makes it an efficient channel for product advertising, reputation management or corporate branding

Facts You must know about Social Media:

• Internet users spend typically 6 hours each month on social networks and view greater than 800 web pages

• 44% of Internet users are between the age of 35 and 54

• The most significant age growth sector on Facebook is 35+

• Women are a growth area online

• 51% of social network users are female and they consume about 200 pages much more than men and spend an additional 2 hours online

• The average length of an online video is 3.4 minutes

• 89% of all Internet users have watched a video in the past month

• 57% of all videos are watched on YouTube

• Blogging keeps growing at almost twice the rate of the Internet

• 90% of Internet users know at least one social network.

• 52% of the common social user has 195 friends.

Getting started in your Social Marketing campaign

Select the best Social Marketing platform for your business. Clearly, suppose you sell insurance, a social network dedicated to online gaming is not the best spot that you should market your business. You'll need an appropriate site for your Social Marketing business, so that you can effectively manage in the field of your competence.

Register and create a certified profile. Lurk through the site and monitor how individuals are interacting. Ask an issue and pay attention to how people will respond.

Publish content that can help establish you as an expert within your field. Link your social media presence to your blog or website and add promotional buttons on your pages making it simple for readers to talk about your content.

Although Social Marketing is becoming a trend, it's not necessary to do it because it is popular - do it because it works.

Jeemar Vilan - About Author:
Personal Visual is a Web, Video and Graphics Design Company based in Norwich, Norfolk. They specialise in design – Flyer, Business Card, Logo, Video, Leaflet Design and Web.
With over 11 years experience in the design industry, Personal Visual insists that they can get a new business off the ground and improve existing ones.

Their website can be viewed here –

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