Benefits and Concerns Related to Deployment of Enterprise Mobility Solutions
In the current economic environment, businesses all over the world are finding it necessary to optimize the use of all resources in their control to boost productivity and gain a competitive edge in the global marketplace. Enterprise Mobility Solutions are capable of providing organizations with such an edge in many ways.
Major Benefits of Deploying Enterprise Mobility Solutions
Improved employee productivity
One of the key benefits is the ability to keep employees connected and productive, while on the move. A majority of today’s mobility solutions are thus directed at ensuring that employees/field workers on-the-move remain connected with enterprise networks and have access to key organizational resources even from remote locations to ensure maximum employee productivity.
Optimum Resource Utilization
On the move connectivity achieved through Enterprise Mobility Solutions ensures the availability of various resources such as customer information, inventory data, sales data etc to field workers/traveling employees. A majority of the currently available solutions are designed to provide streamlined accessibility to available resources among customers/clients, employees and the organization to maximize resource utilization irrespective of location.
Improved customer support and satisfaction
Enterprise Mobility Solutions allow organizations to interact more effectively with customers through various CRM applications and improved customer-company interaction. The improvement in customer-company interaction allows organizations to provide superior customer support. Visible improvements in customer support lead to reduced response times and generate superior customer satisfaction.
Enterprise Mobility Solutions ensure the availability of information at the right time and place to facilitate streamlined communication both within and outside the organization. As Enterprise Mobility Applications are developed to operate regardless of location or situation, such streamlined communication capabilities benefit all stakeholders of the organization including field workers/employees, vendors, management, clients/customers, etc.
Reduced operational costs
Enterprise Mobility Solutions can significantly reduce enterprise-wide operating costs. The improvement in employee productivity provided through the solutions, facilitate optimal use of resources and people, while minimizing wastage to facilitate a reduction in overall operating costs. Examples of such solutions include Document Management solutions, which allow organizations to reduce the operating cost incurred by organizations for maintaining paper-based office systems, while ensuring availability of key documents as and when required. Finally, the introduction of these solutions also helps companies reduce average employee travel-time and minimize fleet maintenance/travel-related expenses, which contributes to the overall savings.
Superior Data Security
Security is an essential aspect of any mobility solution deployed for enterprise use. Currently developers are ensuring that organizational data is adequately protected by implementing various security solutions such as Digital Signature, Identity Provisioning and Encryption. Additionally, most mobility devices are also configured to support remote wipe and additional encryption/authorization measures to ensure compliance with current data security norms. Protection of potentially sensitive business data from unauthorized access has thus emerged as a critical differentiating factor in the current enterprise mobility market.
Increased Sales Revenues and Reduced Sales Cycles
Deployment of Enterprise Mobility Solutions increases the conversion of prospects resulting in an increase of revenue generation. Product sales also increase subsequent to introduction of such applications due to superior customer support and greater customer satisfaction. The reduction in Sales Cycle of an organization subsequent to implementing such solutions is due to faster conversion of prospects to revenue-generating customers after mobility solutions such as CRM and business intelligence apps are introduced in an organization. Organizations also benefit from an increase in repeat customers subsequent to introduction of various mobility solutions.
Superior Competitive differentiation and Improved Brand Perception
Competitive differentiation refers to an organization’s ability to differentiate its product/service from similar products/services offered by competitors. Such differentiation is commonly achieved through superior pricing techniques, product/service quality or the quality of customer services provided by an organization. The deployment of Enterprise Mobility Solutions allows organizations to introduce product differentiation by simultaneously reducing operational costs, improving product/service quality as well as facilitating the availability of superior customer interaction/service. Customer service improvements as well as additional operational aspects of an organization play an important role in improving the brand perception for customers. Improvement in brand perception and superior competitive differentiation helps an organization attract more customers as well as gain an edge in the marketplace.
Reduced personnel costs
Subsequent to introduction of mobility solutions in an enterprise, average employee productivity of an organization increases significantly. As a result of the increased productivity, organizations are able to right-size their workforce and reduce overall personnel costs, while ensuring availability of sufficient manpower to carry out all business functions efficiently.
Key Concerns while Deploying Enterprise Mobility Solutions
Some key issues which frequently stall the deployment of Enterprise Mobility Solutions in leading organizations. The primary concern is obviously related to security of sensitive corporate data and compliance with various existing data security protocols. Organizations are thus required to ensure that their data is secure and available only to authorized personnel subsequent to deployment of the mobility solutions. Enterprise Mobility Solution developers are currently focused to in creating various security solutions to ensure compliance with and enhanced security of corporate data subsequent to deployment of enterprise-wide mobility applications. Key authentication features commonly incorporated into these solutions include X.509 Certificate, SAML (Security Assertion Markup Language) and OpenID. Additional security measures deployed through solutions developed by us include Identity Provisioning, Digital Signatures as well as data encryption. Individual mobility devices are also configured with remote data wipe capabilities to ensure protection of critical data stored on the device if a mobility device is lost, stolen or misplaced. An additional problem commonly encountered by organizations is the uncertainty faced by the management with regard to the capabilities and effectiveness of the solutions implemented. As the enterprise mobility market evolves, these as well as other problems would be resolved resulting in even greater acceptance of Enterprise Mobility Solutions by organizations all over the world.
Dipak Chopra - About Author:
Mr. Dipak Chopra has over 15 years of industry experience and is a leading figure in the information technology industry. Prior to joining eXtendCode, an offshore software development company based at Gurgaon in India, which provides software solutions such as Web Enabled Solutions, Mobile Solutions etc. Dipak worked at management positions in different global companies.
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