Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Managing Celebrity Reputation Online

By Stella Richard Subscribe to RSS | March 21st 2012 | Views:

As important as it is for brands and businesses to promote themselves on the internet and maintain a positive reputation, celebrities also need to employ internet marketing techniques to make sure their online image is maintained.

Today, social media platforms have facilitated the quicker flow of information and opinions and it is important that as a celebrity your reputation is not ruined. Considering the nature of your industry, it comes with its own set of added baggage. From journalists to politicians and plastic surgeons to attending product launches and charities; internet users can get easily influenced by every piece of material that they read on the internet whether or not it is truly accurate.

Celebrities are required to remain on their toes and have aggressive strategies in place to make sure that correct information floats around on the internet and their online reputation remains intact.

Outsourcing your Internet Based Reputation Management Needs

Promoting yourself on the internet and managing your reputation is almost a full –time job and sometimes requires the services of more than one expert. In the long-run you will realize that there will be a lot more to gain out of an expert team which not only has experience but handles these situations day-in and day-out on a regular basis.

It is also commercially more viable to outsource these services as against hiring a single content writer to create and post content onto your pages. Additionally, you will be able to immediately execute troubleshooting strategies when you have the back-up of an entire team of experts as against a single executive.

Reputation Management versus Brand Management:

Theoretically speaking, managing reputation online and managing a brand on the internet are quintessentially, one and the same thing. The internet has the same impact on brand perceptions as it does on how the public perceives a celebrity. As a celebrity, you too are expected to deliver on a promise like any other product or service; and if you are pushing your spends in creating a reputation online, it is only fair to support it by funding initiatives which help maintain it.

Celebrity Reputation and its Vulnerability:

Back in the days, celebrities would come across tit-bits of information about themselves in newspapers, tabloids and magazines. Now with the internet and platforms such as Twitter and Facebook and the existence of Internet Technology in general it is not surprising that the most searched about topics on major search engines are about celebrities.

As a matter of fact, some of the most trending stories that float around on the internet are celebrity gossips and faux-pas. Every single move made by celebrities is analysed, talked about and opined on by fans and internet users around the world.

It has been concluded time and again that celebrities need to harness a positive reputation on the internet as much as they need to in the physical world. Not only with a point of view to enhance their visibility, but positively so. All though it is said that ‘Any Publicity is Good Publicity’, this statement holds true only to a certain extent. Hiring online marketing specialists and reputation managers will help make sure that you attract as many positive comments as possible on the internet world.

Stella Richard - About Author: offers social media management, strategy consulting and Internet Marketing Vancouver for all types of business and brands.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Site Promotion Articles Subscribe to RSS

Online marketing strategies for businesses
Published by Julia Bennet on January 25th 2012 | Internet Business
The internet has provided businesses with an effective marketing channel. Consequently, many busines...
The Small business online marketing tips that help you compete with the giants
Published by Jackfarnklin on February 22nd 2012 | Site Promotion
How does a small business stand against the competition of the big business houses? The simple strat...
Database marketing: Ways to Their Approach to Give good results
Published by Frank Glazer on April 4th 2012 | Site Promotion
In brand new online world related with affiliate marketing tips, it's extremely difficult to keep in...
Benefits of social media in online marketing
Published by Wildnet Technologies on December 20th 2011 | Site Promotion
SMO India – Wildnet technologies is a growing and repudiated Social media optimization Company in ...
Internet marketing strategies that you Should Implement
Published by Simon David on April 25th 2012 | Site Promotion
There are numerous marketing strategies that seems promising, only to disappoint you later. Therefor...
Finding for Best internet Service Available in Town
Published by Amory Alwyn on May 28th 2012 | Internet Business
Cable internet service allows you to connect to the World Wide Web through the same infrastructure n...
Smart Marketing through internet
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Media marketing is highly recommended by the small business professionals as they can get easy feedb...
How important is internet marketing to start up the Online Business?
Published by Stella Richard on March 23rd 2012 | Site Promotion
The internet marketing is the powerful tool which can help your online business to grow at the rapid...
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...
Search engines introduce innovative marketing tools
Published by Carol Moore on May 11th 2012 | Site Promotion
Making profits or generating revenue in any business is a fruit of labor. One has to toil for reapin...
Looking for a franchise opportunity? Why not try an internet marketing franchise through WSI
Published by Wsiyorkshire on June 21st 2012 | Internet Business
Are you looking forward to owning your own franchise? Then why not a WSI franchise? They give you th...
Marketing with Facebook - the power of Facebook for online marketing
Published by James Blunt on November 25th 2011 | Internet Business
It's probably a reasonable assumption that most Internet marketers now recognize the potential and p...
Internet marketing strategies foster better results
Published by Puneet Gupta on December 1st 2011 | Site Promotion
In this vast internet marketplace, it is necessary to introduce creative ideas and concepts in order...
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
PPC Web marketing considering the Canada Potential audience
Published by Burt Collins on February 24th 2012 | Internet Business
A very effective advertising campaigns ads open to press announcements industry is each of our Ppc t...
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
Digital marketing services enhance marketing
Published by Puneet Gupta on January 2nd 2012 | Site Promotion
Owing to the innovations taking place in internet marketing, advanced digital marketing services are...
Specifically how Web 2.0 Will have Stricken Affiliate marketing online?
Published by Andrew Wilkinson on April 16th 2012 | Internet Business
In functioning your company while disappointed on what you are reaching, something else you should g...
The other Primary Technology here in Via the internet Full 3 ) Social Ecommerce
Published by Steve Bud on December 7th 2011 | Internet Business
People was seen as deliberating on i like to start a store regarding an standard silk cotton group, ...