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Effective Internet Marketing: Choosing the Right Domain Name

By Stella Richard Subscribe to RSS | January 4th 2012 | Views:
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Choosing the right domain name for your website is as integral to the success of your internet marketing project as any other strategy that you plan to implement. Picking the right domain name may not be as simple as one deems it to be. Here are a few considerations to make to ensure you are on the right track:

1. What are your Objectives?

What is going to be the purpose of this domain name? Is this page going to be the primary website for your organization, or is it single page sales letter page. It is obviously recommended that you if this is going to be the URL to your corporate website, the name that you choose must be closest to the name of your organization.

If you have the benefit of being a start up organization, you have the freedom to carefully consider an appropriate name for your business as well as your domain which is going to represent the business’s objectives, mission, and vision; and also help boost your physical and internet marketing exercises.

From a digital promotions perspective, just like one’s brand name, the more memorable and relatable your domain name the easier it is for visitors to recall it when they need to visit it.

2. Brainstorming:

The more elaborate the domain name in explaining what it does the easier it is for potential visitors to have clarity on its purpose. Also, from an SEO point of view, the more relatable the text of your domain name, the more chances of it being relevant to the user’s search results and more are the chances of your website being ranked on the top of the search results.

Having said that, specialists in Vancouver internet marketing highly recommend that you and your team sit down and brainstorm on all the possible domain names that you feel may be relevant to your organizational goals as well as to your audiences. After you have shortlisted the most relevant ones, you could choose from the options that are yet available on domain registries.

3. Effective SEO

As mentioned earlier, the right domain name can do wonders to your overall internet marketing and SEO plan. Adding keywords into your domain name can be extremely effective in positively impacting your search rankings on popular websites. Make a list of keywords that users are more likely to type into search boxes, and design your domain name accordingly.

On a parting note, some other important considerations to make are the length of your domain name. If the URL is going link visitors to your primary website, it is strongly recommended to keep it short and sweet. Also, to avoid competitors to exploiting similar domain names to link them to their website, it is recommended that you purchase them before hand.

If executed correctly, something as simple as your website URL can play a crucial role in internet marketing success!

Stella Richard - About Author:
Ismoip Vancouver Internet Marketing strategy helps you realize your strengths and weaknesses and internet marketing Vancouver enables you to come up with a great marketing plan.

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