Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Why Ethical SEO Techniques are the Way Forward

By Trevor Southwold Subscribe to RSS | April 16th 2012 | Views:
loading
 
  



The world of SEO is rapidly expanding. As more and more businesses recognise the importance of having strong on and off-page SEO in order for their sites to rank well in search engines, the need for staff who have knowledge of SEO tactics and practices has never been greater.

In a results-based environment, some SEO agencies or departments within large corporations can sometimes to tempted to use tactics that give great results fast but run afoul of the 'Terms of Service' that search engines like Google and Bing operate under. This method of getting results is known as unethical or 'black hat' SEO.

A company that uses 'black hat' techniques will often use devious and sneaky ways to trick search algorithms into bumping up the ranking of sites it is responsible for.

Ways to do this include the use of hidden text and links, where text is entered on a page but then changed to match the background colour- visitors to the site cannot see the text or links but search engines can. Luckily this method is easily detectable so many 'black hat' organisations no longer use it.

Duplicate content is another 'black hat' calling card. While of course press releases that get syndicated will appear in searches multiple times, the search algorithms that search engines use are now so comprehensive that they can tell the difference between subject-relevant listings and ones designed to trick it into improving the rank of a different site. Those tasked with SEO in your organisation will have to consider whether or not they want to chance falling afoul of the search engines they are looking to rank well in. A company or SEO specialist that prides themselves on their ethical methods should never even consider taking such a chance.

'Black hat' SEO firms also 'spin' articles or feed information into 'content generators'. While not strictly outside the Terms of Service (TOS) that most search engines operate under, 'spinning' a large amount of content out of a single article or blog post is a poor way of generating traffic to you website. This method relies on quantity rather than quality and will not gain your site any improvement in the rankings.

While ethical, or 'white hat' SEO requires more thought and planning before implementation, the results it can achieve can be extremely effective in a long term online marketing strategy for any business, be it a small or medium enterprise, or a multi-national conglomerate. High quality and ethical backlinks help to build traffic to your website as well as protecting your business' reputation online.

So if you are considering employing an SEO company to handle the search optimisation for your business, consider how important quick results are in comparison with a robust plan that will get results for a long time to come.

Trevor Southwold - About Author:
Kingpin-SEO is an ethical link building company based in Bristol, UK that offers a range of web-based services in addition to SEO. If you would like a quote on web hosting, design or for more information about the SEO services they offer, pay Kingpin-SEO a visit today.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/why-ethical-seo-techniques-are-the-way-forward.htm

Related Seo Articles Subscribe to RSS

The services provided by an SEO Company
Published by Mary Porter on June 17th 2012 | Seo
An internet marketing company may offer a range of internet marketing solutions such as website desi...
 
Getting up to better ranking with Arizona SEO company
Published by Tony Bryan on April 21st 2012 | Seo
Make the choice of Arizona SEO Company in order to get the best volume of traffic to your website....
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
Phoenix SEO services enable you to reach the top
Published by Tony Bryan on April 18th 2012 | Seo
Phoenix SEO services the best option one can get for the better management of the search engine opti...
 
Affordable Organic seo services provider
Published by Sitikantha Pattnaik on December 22nd 2011 | Seo
An organic company is one, which adapts natural seo services techniques to achieve note worthy resul...
 
Advantages of hiring a SEO company
Published by Martindrew on June 15th 2012 | Seo
SEO is one of the most effective techniques of internet marketing that is used to get top ranks for ...
 
Increase your web profits with the web marketing services
Published by Andy Wills on May 17th 2012 | Seo
The business and shopping scenario has changed a lot after the internet boom. It is because of the W...
 
Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
 
SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
 
SEO companies in phoenix provide services better than most SEO companies
Published by Tony Bryan on April 20th 2012 | Seo
Choose SEO companies in Phoenix in order to boost up the ranking of your website and to get better h...
 
SEO India-A new phase of technological benefit for a company
Published by Gaurav Solanki on November 29th 2011 | Seo
A SEO service has become very popular because companies are able to reap profits out of their online...
 
Any SEO company Arizona thrives towards delivering their promises
Published by Tony Bryan on April 19th 2012 | Seo
For the perfect internet marketing Arizona the best choice that can be made is the choice of SEO Ari...
 
Why your business needs advanced Seo services?
Published by Dnawebsolutions on February 7th 2012 | Seo
Search Engine Optimization is a comprehensive and essential part of online promotion. Day by day int...
 
Important and Effective Seo services Australia Strategies
Published by Boris Kotevski on February 1st 2012 | Seo
Billions are websites around the world are coming online for doing a better online business, but amo...
 
About SEO company in Mumbai
Published by James Blee on February 14th 2012 | Seo
Seo or to spell it in better words search engine optimization is the services provided to increase t...
 
Types of internet marketing by an SEO company
Published by Webmaster on February 11th 2012 | Seo
In this modern age of technical advancement, it is imperative to understand the power of internet an...
 
Choosing the Right web development company for Your Business needs
Published by Sitikantha Pattnaik on December 14th 2011 | Internet Business
Know the details about a web development company or their exact services and how they are doing thei...
 
Prosper in the field of web designing and seo with Phoenix Arizona web designing company
Published by Tony Bryan on June 7th 2012 | Seo
Make the best choice of phoenix SEO consultant for the better management of SEO services for your we...
 
A Beginners Guide to Reselling SEO services
Published by Nicolas Martin on May 18th 2012 | Seo
Becoming a SEO reseller is one of the most effective ways to earn more revenue on SEO services witho...
 
Find SEO Florida services
Published by Ryan Philipenko on January 2nd 2012 | Seo
If you are grave regarding the organization of your big business in Florida, it is merely clear that...