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Understanding the Dynamics of Search Engine Optimization: Hire SEO Expert in India

By Manish Subscribe to RSS | March 20th 2012 | Views:

In the dictionary of online marketing, SEO or Search Engine Optimization is highlighted in bold capital letters, right at the top of the list. Why not? It is after all the most potent marketing tool in recent times which directly connects website to their target audiences. The impact of SEO on online advertising is very promising, which is why several oversea companies are constantly looking to hire SEO Expert in India.

For laymen internet users, it is only natural to not go beyond the first few search items generated by search engines like Google. After all, who wants to go through the endless catalogue of clickable items when most often our search needs are fulfilled by the foremost search results. This user behavior has put online business ventures to engage in persistent virtual contention known as “The link Building War”. Link building is an integral tool of SEO, which is done by an SEO Expert, thus the need to hire SEO Expert in India is the call of the day in almost every other online business venture.

To put it simply, Website or page rank on Google is directly proportional to the number of links that directs towards it. However, there are different layers to understand the Page Rank Algorithm. To begin with, Google attaches significance to links which stem from pages that are recognized as important. Thus, a link originating from higher page rank will be given more weight according to the Google algorithm. Secondly, the weight adhered to the link is inversely proportional to the number of links stemming from a given page. In order to implement the dynamics of link building, it is imperative to hire SEO Experts who have a deep understanding of the Google Page rank algorithm.

Each time a user enters a specific search text he/she gets two types of search results, one being the Sponsored Search results, the other Organic Search result. Sponsored Search results also known as Pay per click is a paid service where advertiser pays the publishing page per click in most cases ‘Google” advertising product, Adwords. Sponsored links usually appear either on the top or on the right side of the search page extending advertiser prominent/strategic place on the search result page. Most Advertisers use this option to get relevant traffic on the website. However, it is the organic search result that has proceeded over the PPC search result, which is lucrative and affordable from business point of view.

Organic search results are essentially generated by a process known as SEO or Search engine Optimization. SEO is the purest form of online marketing which escalates website ranking on the web. The quality of content which is generated via Organic search results are likely to show quality and apt content to the user, which is why the user would click and view the content. Web ranking of a website is determined by a number of variables. Top quality features, content or services offered by a website is not enough to ensure the popularity of a website. A big responsibility is on the shoulders of SEO experts who have the skill to generate ranking on the website by regularly conducting processes, namely, Keyword research, Competition Analysis, Meta tags Optimization and Link Building. It is the hard work of SEO expert which takes websites to # 1 rank on the search engine. Thus, SEO Experts are a very valuable resource for online marketing. If you don’t have an SEO Expert in your online marketing team as yet, it’s time to hire SEO Expert.

The demand to hire SEO Expert in India is very much inherent. You may outsource your SEO Expert in India through a talent management or outsourcing agency. There are several agencies that can connect you to the most talented SEO Experts at a very affordable price. To cut down on the marketing budget without having to compromise on the quality, hire SEO Experts in India.

Manish - About Author:
Manish is a SEO Working for a Remote Staffing Outsourcing company in India. For more Information by visiting our hire SEO Expert in India and hire SEO Expert.

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