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Things to be avoided for a Good SEO Practice

By Peter Wilson Subscribe to RSS | June 18th 2012 | Views:
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SEO or Search engine optimization is one of the most critical website activities for online businesses as well-optimized web pages attract more targeted visitors.

Good search engine optimization involves making strategic changes to your website to improve the user experience and increase its search results performance. Some of these changes may appear insignificant, but they all add up in creating a positive impact. A professional SEO Company in Belfast, besides focusing on a list of actions to take for good SEO practice, will also recommend that you follow the Google Webmaster guidelines to avoid certain things that could affect your SE ranking negatively. Some of the critical things to bear in mind for good SEO in Northern Ireland are:

01. Avoid copying content from other websites. Instead, create original content that is well-linked with internal and external links to rank on the search engines. Duplicate content can gradually ease you out of the search results.

02. Avoid hidden text in your web pages as this can result in the risk of being removed from the results pages

03. Avoid buying irrelevant links to get on the first page of the search results. SEs smile upon natural and organic links.

04. Avoid getting others to link to you with the same anchor text as it can be viewed as "black-hat" and not natural linking. Focus on link quality rather than quantity. Link only to relevant quality sites.

05. Avoid purchasing keyword rich domains and stuffing them with keyword rich content. This is a lazy SEO practice and can get you banned from the search results.

06. Avoid changing web page names and navigation.

07. Avoid using code that is difficult for search engines to crawl.

08. Avoid creating keyword stuffed content solely for the search engines. Content must be created for users.

09. Avoid exploiting Meta data on your web page by stuffing with keywords, which is often viewed as cheating

By avoiding the above and practicing good SEO in Northern Ireland, you can ensure that your website is successful. Here are some quick tips from an SEO company in Belfast to ensure this:

01. Build a clear hierarchy and text links for easy navigation

02. Include a site map for visitors

03. Keep links on any page at a minimum

04. Make sure the web content is useful, unique and informative, and related to your website's topic

05. Use keywords that users use to reach your website via the search engines

06. Use accurate and descriptive titles and ALT attributes

07. Always check and fix broken links and html

08. Ensure your site is easy for search engines to crawl

09. Take care to see that advertisements do not interfere with SE rankings

10. Use a content management system that is easy for search engines to crawl

11. Test your site to make sure that it can be properly viewed on different browsers

It goes without saying that site performance and load time must be constantly monitored by your Belfast SEO company, as the SEs aim to bring the most relevant results to the users. When sites load quickly, user satisfaction is improved.

The good news is, with the search engines, even small businesses are equal to the biggest when it comes to ethical SEO in Northern Ireland to increasing rankings.

Peter Wilson - About Author:
WSI Digital Web, a leading web design in Belfast providing all kind of digital services including web design, ecommerce, digital marketing and SEO in Northern Ireland and other regions.

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