Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Pitfalls of Unethical Search Engine Optimisation

By Trevor Southwold Subscribe to RSS | January 12th 2012 | Views:
loading
 
  



Unethical search engine optimisation (SEO) is exactly that: morally questionable (or outright reprehensible) activity to make a website more appealing and easier to understand for search engine crawlers. Whether you are interested in morality or not, breaching webmaster guidelines provided by the major search engines can cause you all manner of problems.

First and foremost, there are serious legal issues involved with the most unethical search engine optimisation practices. Hacking into and manipulating a website on an authoritative domain can produce extremely rapid and impressive ranking gains, but these are never worth the associated risks. As we move forward into the digital age, computer crimes are treated ever more severely by governments around the world - unless you like the sound of a custodial sentence backed up with restrictive conditions of release, such tactics should be avoided at all costs.

Assuming you are not guilty of anything quite so serious, search engine operators have powers to make you regret investing in unethical search engine optimisation strategies. Broadly speaking, there are two different types of penalty that search engine operators can bestow: algorithmic penalties and manual penalties. Algorithmic penalties are automatically applied to websites when search engine crawlers discover a breach of webmaster regulations; likewise, they are automatically removed when the matter is resolved. Manual penalties are imposed by a human being and generally come with an 'expiry date' (provided all problems are resolved by that time). Webmasters are free to request another manual investigation before the expiry date arrives, although search engine operators are often so inundated with requests that this can be impossible.

Although search engine operators guard their secrets closely and the precise nature of the penalties they apply can be difficult to discern, it seems likely that most algorithmic penalties take the form of a ranking filter that forces the website concerned to appear lower in the search results for certain key terms. Manual penalties are more likely to be applied in cases of reported spam and other offences that can be difficult for computers to detect - these are most likely discretionary depending on the nature and extent of the offence for which they are given.

Even if your unethical search engine optimisation strategy does not breach the law and goes undetected by search engine operators, engaging in such practices can put the reputation of your business at risk. Web users who stumble upon meaningless machine-made articles, stuffed with links to your website, may well put two and two together and come to the conclusion that your business is involved in unsavoury promotional techniques. Although it is very difficult to measure the extent to which reputation damage threatens traffic and sales figures for your business, this is clearly an undesirable situation.

If you are serious about improving the visibility of your website in the long term, you should steer clear of any and all unethical search engine optimisation techniques. Unfortunately, insisting on ethical techniques can quickly add costs to an SEO strategy - but this should be seen as an investment in sustainability rather than an additional expense.

Trevor Southwold - About Author:
Kingpin-SEO is a leading ethical search engine optimisation agency, providing both results and peace of mind to a number of high-profile business clients. Kingpin-SEO is an expert link building company and offers a full suite of SEO services to support its campaigns.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/the-pitfalls-of-unethical-search-engine-optimisation.htm

Related Seo Articles Subscribe to RSS

Why in case you outsource SEO services?
Published by Ema Sis on May 3rd 2012 | Seo

Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...
 
Why you require Pittsburgh seo services
Published by Julia Roger on January 9th 2012 | Seo
this age of internet, where almost every household is hooked to the internet and depend on it for th...
 
Arizona SEO services will get your website the best possible rank
Published by Tony Bryan on April 20th 2012 | Seo
Get the best choice of SEO services in order to get the best help in regard of the proper optimizati...
 
Organic SEO services- ensure your website of the ensured click
Published by Manoj Kumar on March 7th 2012 | Seo
Internet! An evolution which has taken over the whole world so hugely, that the daily proceedings of...
 
Top1position offers professional SEO Google Base services
Published by Top1position on February 1st 2012 | Seo
Google Base service is an ideal service that allows you to submit and share your products and servic...
 
The role of submission services in SEO
Published by Juan Ford on January 19th 2012 | Seo
As an Internet marketing strategy, SEO considers how search engines work: it analyzes what people ar...
 
Why to hire the services of seo next professionals
Published by James Blee on March 9th 2012 | Seo
Seo next is one of the leading professionals in this field and have been helping clients from all ov...
 
What do San Diego services do
Published by Julia Roger on January 10th 2012 | Seo
The san diego seo professionals need to first understand the different requirements of the clients, ...
 
Luxury Taxi services for airport in London
Published by Robert King on December 16th 2011 | Seo
London can be said as a huge city, and the cost for hiring a taxi to travel from one postcode distri...
 
Directory Submission services in Seo field
Published by Cary Fort on April 6th 2012 | Seo
Construe Directory Content is a useful cyberspace exploit victimized for promoting your hands websit...
 
Local SEO services to improve your business
Published by Cody Rhodes on February 24th 2012 | Seo
Technologies and websites play a very predominant role today. We rely heavily upon them for our surv...
 
Praiseworthy Results beyond your expectation with SEO services
Published by Nelson on February 2nd 2012 | Seo
Satva Design Studio is a professional web design company providers of web development solutions for ...
 
SEO companies in Arizona provide quality services based on your requirements
Published by Tony Bryan on April 20th 2012 | Seo
With the best choice of the Arizona SEO services you can easily get the best benefits of SEO service...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
SEO services company in India offers search engine optimization
Published by Alena on January 18th 2012 | Seo
SEO services company in India offers search engine optimization and complete positioning solutions f...
 
Dallas SEO services – Looking for an Affordable One
Published by James Blee on July 11th 2012 | Seo
Dallas is an important city in United States of America. It is one of the major industrial zones of ...
 
How to avail the right Seo Austin services
Published by Chris Adam on January 6th 2012 | Seo
Austin seo is currently the most sought after web based professional services. This is because, you ...
 
Optimizing your website with the best SEO services
Published by Manoj Kumar on March 7th 2012 | Seo
Just owning a website is not enough. Today you can find thousands of web pages and websites linked w...
 
Some of the exciting services from Xfinity Internet
Published by Annphilip on March 22nd 2012 | Internet Business
As competition among internet service providers is increasing day after day, the companies are intro...
 
The key objective of SEO services in Cochin
Published by Ema Sis on July 4th 2012 | Seo

The SEO services Cochin aims at increasing the standard on the traffic towards the website & bui...