Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Pitfalls of Unethical Search Engine Optimisation

By Trevor Southwold Subscribe to RSS | January 12th 2012 | Views:
loading
 
  



Unethical search engine optimisation (SEO) is exactly that: morally questionable (or outright reprehensible) activity to make a website more appealing and easier to understand for search engine crawlers. Whether you are interested in morality or not, breaching webmaster guidelines provided by the major search engines can cause you all manner of problems.

First and foremost, there are serious legal issues involved with the most unethical search engine optimisation practices. Hacking into and manipulating a website on an authoritative domain can produce extremely rapid and impressive ranking gains, but these are never worth the associated risks. As we move forward into the digital age, computer crimes are treated ever more severely by governments around the world - unless you like the sound of a custodial sentence backed up with restrictive conditions of release, such tactics should be avoided at all costs.

Assuming you are not guilty of anything quite so serious, search engine operators have powers to make you regret investing in unethical search engine optimisation strategies. Broadly speaking, there are two different types of penalty that search engine operators can bestow: algorithmic penalties and manual penalties. Algorithmic penalties are automatically applied to websites when search engine crawlers discover a breach of webmaster regulations; likewise, they are automatically removed when the matter is resolved. Manual penalties are imposed by a human being and generally come with an 'expiry date' (provided all problems are resolved by that time). Webmasters are free to request another manual investigation before the expiry date arrives, although search engine operators are often so inundated with requests that this can be impossible.

Although search engine operators guard their secrets closely and the precise nature of the penalties they apply can be difficult to discern, it seems likely that most algorithmic penalties take the form of a ranking filter that forces the website concerned to appear lower in the search results for certain key terms. Manual penalties are more likely to be applied in cases of reported spam and other offences that can be difficult for computers to detect - these are most likely discretionary depending on the nature and extent of the offence for which they are given.

Even if your unethical search engine optimisation strategy does not breach the law and goes undetected by search engine operators, engaging in such practices can put the reputation of your business at risk. Web users who stumble upon meaningless machine-made articles, stuffed with links to your website, may well put two and two together and come to the conclusion that your business is involved in unsavoury promotional techniques. Although it is very difficult to measure the extent to which reputation damage threatens traffic and sales figures for your business, this is clearly an undesirable situation.

If you are serious about improving the visibility of your website in the long term, you should steer clear of any and all unethical search engine optimisation techniques. Unfortunately, insisting on ethical techniques can quickly add costs to an SEO strategy - but this should be seen as an investment in sustainability rather than an additional expense.

Trevor Southwold - About Author:
Kingpin-SEO is a leading ethical search engine optimisation agency, providing both results and peace of mind to a number of high-profile business clients. Kingpin-SEO is an expert link building company and offers a full suite of SEO services to support its campaigns.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/the-pitfalls-of-unethical-search-engine-optimisation.htm

Related Seo Articles Subscribe to RSS

SEO India-A new phase of technological benefit for a company
Published by Gaurav Solanki on November 29th 2011 | Seo
A SEO service has become very popular because companies are able to reap profits out of their online...
 
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
 
Web Design company,London promotes online system of presentation
Published by Robert King on December 31st 2011 | Seo
Web design Agency, London experts make the page business oriented, and help in making tailored web a...
 
SEO site analysis and SEO services in India
Published by Alena on December 24th 2011 | Seo
SEO India offering best in class Cheap SEO Services India to its clients worldwide. Its Offers affor...
 
Directory Submission services in Seo firm
Published by Cecil Fort on April 6th 2012 | Seo
Have Directory Substance is a trenchant cyberspace deed victimized for promoting your hands website ...
 
Top1position offers professional SEO Google Base services
Published by Top1position on February 1st 2012 | Seo
Google Base service is an ideal service that allows you to submit and share your products and servic...
 
SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Local SEO services to improve your business
Published by Cody Rhodes on February 24th 2012 | Seo
Technologies and websites play a very predominant role today. We rely heavily upon them for our surv...
 
Get the Best and Cheap SEO Hosting services that pumps up the PR
Published by Andrew Sullivan on January 19th 2012 | Seo
Cheap SEO Hosting is definitely a curios topic in itself, as webmasters are always in search of ways...
 
How website owner get trusted and reputable SEO company Hanley
Published by Dany on May 14th 2012 | Seo
In this article we will discuss that how website owner get trusted and reputable SEO Company Hanley....
 
Role of SEO services in framing your image
Published by Anie Bates on June 13th 2012 | Seo
The above article describes that marketers, professionals and advertisers can extend the value of th...
 
What do San Diego services do
Published by Julia Roger on January 10th 2012 | Seo
The san diego seo professionals need to first understand the different requirements of the clients, ...
 
Choosing the Right web development company for Your Business needs
Published by Sitikantha Pattnaik on December 14th 2011 | Internet Business
Know the details about a web development company or their exact services and how they are doing thei...
 
The Undeniable Importance of website development Sydney services
Published by Boris Kotevski on January 5th 2012 | Internet Business
Website development Sydney is becoming a popular medium for introducing your small world and profess...
 
Long distance calls at cheaper rates through VoIP services Miami
Published by Ethen Hunt on January 7th 2012 | Internet Business
VoIP services Miami are the most talked about technologies on the internet today. They have proved t...
 
Why in case you outsource SEO services?
Published by Ema Sis on May 3rd 2012 | Seo

Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...
 
Finding a Good SEO company in Florida
Published by Henrica Hopman on May 23rd 2012 | Seo
Suppose, you have a website and great contents are in it but it is not in the first page of Google s...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Making relations with Link building services
Published by Gaurav Solanki on December 2nd 2011 | Seo
Linking websites has become a common method of SEO. With link building services, websites are linked...