Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Social, Search, and Forward-Thinking SEO

By Trevor Southwold Subscribe to RSS | February 16th 2012 | Views:
loading
 
  



Search engine optimisation is as difficult to pin down as the search engine algorithms that inform it. Because these algorithms evolve all the time, search engine optimisation is by necessity a mercurial industry in which nothing remains the same for long.

To be successful as a professional in the SEO industry, it is not enough to adapt to algorithmic updates as and when they occur. Such updates happen so frequently (and often with little or no announcement or elaboration) that an effective SEO professional must stay ahead of the game, armed with an intimate knowledge of what search algorithms try to achieve and where they are likely headed in future.

Some commentators have suggested that internet search is moving in a social direction. Logic supports this view because the goal of a search engine is to deliver the best possible user experience (thus expanding and retaining its user base, thus increasing advertising revenues) and social signals can help to deliver an individual user the most relevant results for a given search query.

Rather than taking a 'one size fits all' approach, search engines that factor social signals into the equation are able to target results more closely to search users. If 10,000 friends of User A express a positive attitude towards a particular piece of content, but 0 friends of User B express a positive attitude towards it, User A is more likely to find the piece of content interesting than User B (if only because his or her friends do).

Despite the movement towards using social signals as a ranking metric, some professionals have been quick to point out that, in certain search engines, social signals have little significance, therefore SEO professionals should focus their resources elsewhere. This can be seen as the 'conservative' view of SEO: new ranking metrics are gradually introduced but dismissed by proponents of the old metrics, who wield the cautious adoption of newer metrics by the powers that be as conclusive proof of their inadequacy.

However, over time it is likely new ranking metrics (such as social signals) currently in a 'testing' phase will emerge to greater prominence. The initiative will then be in the hands of those SEO professionals who paid attention in the early days to the ranking metric potential of social signals.

Although we are far from the death of backlink-driven relevance, it is important to remember that the major search engines did not get where they are today by resting on their laurels. In counting links, they found an original and effective way to determine relevance and value. Now that counting links is no longer original, and less effective due to widespread abuse of the system, it is certain that search engine operators are searching for the next big thing.

The shift towards social should not be underestimated by professionals in the SEO industry. It is all too tempting to stick with what one knows and pay little attention to the developing social sphere. However, considering how boundaries between internet search and social media are eroding, it is important to start developing social media presences for both one's own business and its clients. Getting a foot in the door now will pay dividends later.

Trevor Southwold - About Author:
Kingpin-SEO is an industry-leading provider of SEO services . Whether you need a link building company or a complete website redesign, Kingpin-SEO has the expertise to take you to the top of the search results.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/social-search-and-forward-thinking-seo.htm

Related Seo Articles Subscribe to RSS

The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
Making relations with Link building services
Published by Gaurav Solanki on December 2nd 2011 | Seo
Linking websites has become a common method of SEO. With link building services, websites are linked...
 
Improve the site level by UK based Search Engine Optimization company
Published by Robert King on January 6th 2012 | Seo
Search Engine optimization is not so easy as it seems to be. For maintaining the position at initial...
 
How to choose an ethical SEO company
Published by Grozea Alina on November 25th 2011 | Seo
If you are wondering how to find an ethical SEO company, visit, a leading provider of SEO and PPC se...
 
Link building advantages to a Drupal website
Published by Mikoselvon on March 20th 2012 | Seo
Link building is a beneficial activity for websites, and your Drupal website would benefit as well. ...
 
Cheap seo company Redball Infotech - the Best SEO Service Provider
Published by Redball Infotech on May 29th 2012 | Seo
Redball Infotech is SEO service provider company in India, USA & UK. SEO service providers arrange ...
 
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
 
 
Buy press release links for building your online identity
Published by Anthony Mckeown on April 6th 2012 | Seo
If you are the owner of a business website, you need to develop your site in an eye-grabbing manner....
 
Choosing the Right web development company for Your Business needs
Published by Sitikantha Pattnaik on December 14th 2011 | Internet Business
Know the details about a web development company or their exact services and how they are doing thei...
 
Why you need to hire a good web development company?
Published by Sitikantha Pattnaik on February 2nd 2012 | Internet Business
A good website is responsible for making or breaking your web business success. So choose wisely the...
 
Find SEO company using these 7 methods
Published by Anthony Mckeown on July 13th 2012 | Seo
Some people say that listing on page one in top search engines is not a big deal at all. But think a...
 
How Can Good SEO Services help a company
Published by Julia Roger on May 26th 2012 | Seo
But you should employ professionals to take care of SEO of your website. All over the world, there a...
 
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
 
Tips to remember while selecting the seo company New York
Published by Julia Roger on January 10th 2012 | Seo
One of the most popular subjects discussed nowadays in business establishments is SEO, aka Search En...
 
How website owner get trusted and reputable SEO company Hanley
Published by Dany on May 14th 2012 | Seo
In this article we will discuss that how website owner get trusted and reputable SEO Company Hanley....
 
SEO India-A new phase of technological benefit for a company
Published by Gaurav Solanki on November 29th 2011 | Seo
A SEO service has become very popular because companies are able to reap profits out of their online...
 
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
 
SEO services company in India offers search engine optimization
Published by Alena on January 18th 2012 | Seo
SEO services company in India offers search engine optimization and complete positioning solutions f...
 
How link building strategies can significantly improve the reputation and profitability of businesses everywhere
Published by Trevor Southwold on April 16th 2012 | Seo
This article is about how the successful implementing of SEO techniques into your business marketing...