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Search Engine Optimization (SEO) – Best Professional Guide for Beginners

By Cranvas Technologies Subscribe to RSS | May 2nd 2012 | Views:

What is SEO?

SEO stands for Search Engine Optimization. Basically SEO is referred as un-paid, or organic, or natural SEO. Search engine optimization is the process of improving the visibility of a website or a web page in various search engines like Google, yahoo, bing etc. SEO considers how search engines work, what people search for, the keywords or search terms into search engines and how the search engines respond to their targeted users.

In other words, we can say that SEO is the process of improving the rank of the targeted website in the search engine result pages (SERP).

Why do we need SEO (Search Engine Optimization) ?

Many web users uses search engines to find out what they are looking for. This means, the search engine is the only tool they use to find the services they need. Now that is the huge amount of people who are looking for services. And if you can reach even 10% of them then you would have been made huge profit.

For example, if you are a florist based in Melbourne, and any web user who searches for florist Melbourne will be able to see your website and there are chances that he will reach you and you will earn a good business from him. And for this to happen, you need to get your website listed at the top results of the search engines so that your website will get click by the users.

Now if you think that only after submitting your website to the search engine (e.g. Google) will drive huge amount of traffic to your website then I must say you cannot be more wrong. You have to work to get your website listed in the top of the search engine result pages. And to get it done you need SEO.

Basically SEO is an art. An expert professional from SEO firm will optimize your website from bottom to the top listing of the search engines result pages, but of course it will not be done in a day.

What are the different types of SEO?

Basically, (Organic, natural or un-paid SEO) SEO is divided into two main categories. . These are on page Optimization and off page Optimization. These are explained as below:

1.) On Page Optimization: On page optimization is the optimization techniques which are used on the page of the website. All the changes are on the page of the website and all are visible on the website. Some are listed below :

• Always start with keyword research, selection and analysis

• Write Title & Meta Description tag

• ALT tags

• Robots tag & Robots.txt File

• H1 tags

• URL structure

• Internal linking strategy

• Website Content

• Keyword density

• Site maps, (both XML and HTML)

• Track target keywords

2.) Off Page Optimization: Off Page Optimization is the optimization techniques which are used everywhere except on the pages of the website. This optimization does not deal visibly on the website pages. Basically links are generated by using this technique. Some of the off page optimization techniques are :

• Link Building

• Blog Comment

• Directory Submission

• Article Submission

• Social Bookmarking

• Press Release

• Social Media Marketing (Orkut, facebook etc )

In brief, through SEO we get connected with other websites of same relevancy and also keep changing our website’s content and structure as per Google strategies. And in result, we get huge traffic to our website, increase the ranking of our website in various search engines and also increase visibility.

Cranvas Technologies - About Author:
Cranvas provides low cost seo services (both off page and on page SEO), Social Media Optimization Services, Web Design and E-Commerce Services. Unlike other search engine optimization companies we focus on quality instead of quantity.

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