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Search Engine Optimisation for Small Businesses

By Robert Stevens Subscribe to RSS | December 22nd 2011 | Views:

For many small or medium sized enterprises, belts are tight and money is hard to come by. Every small business owner knows that every penny counts and return on investment (ROI) is paramount when deciding where to spend. It should nevertheless go without saying that any serious business should invest the time and money required to set up a web site. Once a web site goes live, the next question facing a small business owner should be this: how can I promote it?

Search engine optimisation (or SEO) is the collective name given to a set of practices that are aimed at improving the perceived relevance and value of a web site in relation to key search engine queries. In other words, SEO aims to make a given web site more visible in organic search engine results. While there are other ways to promote a web site, the centrality of search engines to the online experience of most web users makes this an excellent target for your campaign.

Many business owners remain unaware of the potential for SEO to increase revenue generation, despite evidence that this can be one of the most cost-effective areas within which to allocate a marketing budget. These days, almost all consumers in the developed world use the internet regularly to find everything from general information to retailers from which to purchase goods and services. For this reason it is vital that your business maintains and promotes a web presence. SEO is the best way to get your web site into the public eye.

Unlike many traditional areas of advertising, substantial ROI can be achieved through SEO without the need for a daunting investment to begin with. Unlike results achieved through more traditional advertising methods such as print media or television, an effective SEO campaign should continue to provide a degree of benefit to your business even after active work has ceased. Over a period of months, a reputable and competent SEO agency should be able to raise your web site to the first page of the search results for a select group of key terms. This means that search users who enter these terms into a search engine, such as Google, will be able to find your web site quickly and easily. More importantly, studies have shown that around 90% of all web traffic that goes through search engines ends up at web sites on the first page of the results.

The internet offers small businesses a real chance to compete with some of the biggest names in their industries. Whereas expensive adverts in print media are the preserve of wealthy corporations, the internet can be a great leveller. A three-month SEO contract can cost as little as three individual adverts in local newspapers - and should provide you with both a larger audience and one that is more likely to convert. Search users who have already expressed an interest in products offered by your business can be presented with your company as an alternative to larger competitors.

SEO can provide your business with a wider audience than almost any other form of advertising. For this reason, no modern business owner should overlook its potential.

Robert Stevens - About Author:
Kingpin-SEO is a leading digital agency and search engine optimisation specialist. Unlike some competitors, Kingpin-SEO engages exclusively in ethical link building and has delivered sustainable ranking improvements for demanding clients across a range of industries.

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