Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Pace Yourself: How to Keep Your Digital Marketing on Track

By Avaxusa Subscribe to RSS | July 23rd 2012 | Views:

Kids get so excited about new shoes, they want to wear them home from the store and put their old ones in the box. If holiday or birthday gifts arrive early, how many of you go ahead and open them up anyway? Being impatient is common. It isn't healthy for your digital marketing strategy though.

Having patience, and pacing yourself in the break-neck speed of today's online marketing is one of the biggest challenges businesses face. Patience is needed to get messaging out to consumers, to create a following, even to wait for results.

There is a need to keep on top of the latest and greatest, and to not let your competition get ahead of you. Oddly, though, there is also a need to take time to plan, execute, and evaluate your strategy. So how do you strike that balance?

With changes occurring regularly, new social media sites gaining ground, and rapid growth in mobile media channels happening frequently – it could set your head spinning. A recent survey from eMarketer revealed the growth of marketing channels and device choices was the top challenge for companies worldwide.

That same study revealed companies are using, or are planning to use mobile versions of websites, apps, email, and other messaging campaigns. They are also expanding into other types of owned media, such as social media, microblogging, and third-party apps.

So to keep pace, companies need to keep expanding, jump into new channels, and pump out content on a regular basis. Whew. It's a lot to keep up with. That's where planning comes in.

Yes, it's a fast-paced marketing world. Take a deep breath. Now, take the time to lay out plans that will keep you in the game, keep you focused, and keep you organized. These things should be done before you go all in:

• Determine which channels are right for your business (not just what's popular)

Will you use a mix of inbound and outbound marketing?

• Research, and select the proper social media channels for your company.

What will your company persona be?

• Get a blog going for your website.

Will you syndicate that blog for a wider audience?

• Decide if video will enhance your strategy.

How will you produce and syndicate video to spread your message.

• Set up a Google Reader account and load it with industry related blogs and sites. Include business and marketing RSS feeds as well. Don't forget to include your competition's site!

How can you use this information to keep pace, and put out relevant messaging?

Once you've evaluated these options, create an editorial calendar to track and coordinate each element.

A strategy that has each element working off the other projects a focused, savvy, and organized image. Your blog should set the stage. Use those topics to launch a video, a contest on social media, even mobile offers.

Output from your business should be coordinated and well timed for the highest impact. Develop your ideas, and create a cohesive message across all channels. Keep the content regular, but don't saturate the consumer to the point where they tune out, or can't retain your message. Have patience when it comes to results. They don't come overnight.

So get that new pair of shoes, just wait until you get home to put them on.

Do you have a well- coordinated digital marketing plan in place? If you need help creating something cohesive and effective, contact our digital marketing firm and we'll take the time to develop something with you.

Avaxusa - About Author:
At Avax we have carved the strategy of social media optimization and social media marketing within our SEO methodology, which provides our clients the competitive advantage in gaining significant keyword rankings and sustenance when you get to the top of Google.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Seo Articles Subscribe to RSS

Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
Specifically how Web 2.0 Will have Stricken Affiliate marketing online?
Published by Andrew Wilkinson on April 16th 2012 | Internet Business
In functioning your company while disappointed on what you are reaching, something else you should g...
Increase your web profits with the web marketing services
Published by Andy Wills on May 17th 2012 | Seo
The business and shopping scenario has changed a lot after the internet boom. It is because of the W...
Search engine marketing reports providing accurate images Promotion Working
Published by Grozea Alina on November 25th 2011 | Seo
Search engine marketing information gives the exact image of your website in search engines. You can...
How amazing it is to know about internet marketing dentists?
Published by Davidadlardin on May 30th 2012 | Seo
Today people have lot many health problems of which their teeth is also one among them. They definit...
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
Traders are comfortable with the Denver search engine marketing
Published by Dimpy Jose on December 16th 2011 | Seo
In Colorado State, there are about eighteen counties and all the counties have many cities and the c...
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
Maximise the potential of virtual marketing platforms for ultimate Search Engine Optimisation
Published by Arrow Internet on April 16th 2012 | Seo
Internet marketing is the new mantra for all businesses, be they start-ups or full-fledged industrie...
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
SEO: Important aspect of internet marketing
Published by Manas Sadangi on January 3rd 2012 | Seo
Search Engine optimization is growing field and each aspect is used for online marketing. There are ...
Best Internet marketing web site design for Singapore Seo Services
Published by Verzdesign1 on February 16th 2012 | Seo
VerzDesign – Best Web Design Singapore with CMS. Creative and Professional Website Design Company ...
How good SEO can boost your website marketing program
Published by Steve Nicolson on December 13th 2011 | Seo
MyCompanyMarketing offers a wide range of techniques and tools that put you in the driver’s seat o...
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...
The best SEO marketing agency
Published by Julia Bennet on April 30th 2012 | Seo
When you have a website that commands interest and attention, ultimately you need to be in the top r...
Marketing with Facebook - the power of Facebook for online marketing
Published by James Blunt on November 25th 2011 | Internet Business
It's probably a reasonable assumption that most Internet marketers now recognize the potential and p...
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
SEO by India festive announcement of providing Internet marketing solutions
Published by Manas Sadangi on August 7th 2012 | Seo
SEO By India announces a comprehensive range of internet marketing solutions at most affordable pric...
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
Online marketing to improve business
Published by Heena123 on February 8th 2012 | Internet Business
Marketing is a much needed strategy in any business to succeed. The success of it is defined by only...