Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Pace Yourself: How to Keep Your Digital Marketing on Track

By Avaxusa Subscribe to RSS | July 23rd 2012 | Views:
loading
 
  



Kids get so excited about new shoes, they want to wear them home from the store and put their old ones in the box. If holiday or birthday gifts arrive early, how many of you go ahead and open them up anyway? Being impatient is common. It isn't healthy for your digital marketing strategy though.

Having patience, and pacing yourself in the break-neck speed of today's online marketing is one of the biggest challenges businesses face. Patience is needed to get messaging out to consumers, to create a following, even to wait for results.

There is a need to keep on top of the latest and greatest, and to not let your competition get ahead of you. Oddly, though, there is also a need to take time to plan, execute, and evaluate your strategy. So how do you strike that balance?

With changes occurring regularly, new social media sites gaining ground, and rapid growth in mobile media channels happening frequently – it could set your head spinning. A recent survey from eMarketer revealed the growth of marketing channels and device choices was the top challenge for companies worldwide.

That same study revealed companies are using, or are planning to use mobile versions of websites, apps, email, and other messaging campaigns. They are also expanding into other types of owned media, such as social media, microblogging, and third-party apps.

So to keep pace, companies need to keep expanding, jump into new channels, and pump out content on a regular basis. Whew. It's a lot to keep up with. That's where planning comes in.

Yes, it's a fast-paced marketing world. Take a deep breath. Now, take the time to lay out plans that will keep you in the game, keep you focused, and keep you organized. These things should be done before you go all in:

• Determine which channels are right for your business (not just what's popular)

Will you use a mix of inbound and outbound marketing?

• Research, and select the proper social media channels for your company.

What will your company persona be?

• Get a blog going for your website.

Will you syndicate that blog for a wider audience?

• Decide if video will enhance your strategy.

How will you produce and syndicate video to spread your message.

• Set up a Google Reader account and load it with industry related blogs and sites. Include business and marketing RSS feeds as well. Don't forget to include your competition's site!

How can you use this information to keep pace, and put out relevant messaging?

Once you've evaluated these options, create an editorial calendar to track and coordinate each element.

A strategy that has each element working off the other projects a focused, savvy, and organized image. Your blog should set the stage. Use those topics to launch a video, a contest on social media, even mobile offers.

Output from your business should be coordinated and well timed for the highest impact. Develop your ideas, and create a cohesive message across all channels. Keep the content regular, but don't saturate the consumer to the point where they tune out, or can't retain your message. Have patience when it comes to results. They don't come overnight.

So get that new pair of shoes, just wait until you get home to put them on.

Do you have a well- coordinated digital marketing plan in place? If you need help creating something cohesive and effective, contact our digital marketing firm and we'll take the time to develop something with you.

Avaxusa - About Author:
At Avax we have carved the strategy of social media optimization and social media marketing within our SEO methodology, which provides our clients the competitive advantage in gaining significant keyword rankings and sustenance when you get to the top of Google.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/pace-yourself-how-to-keep-your-digital-marketing-on-track.htm

Related Seo Articles Subscribe to RSS

Specifically how Web 2.0 Will have Stricken Affiliate marketing online?
Published by Andrew Wilkinson on April 16th 2012 | Internet Business
In functioning your company while disappointed on what you are reaching, something else you should g...
 
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
 
How to acquire a professionals stage in the internet and immediate marketing nyc
Published by Carol Moore on April 6th 2012 | Seo
NYC on the internet learners would get more options in choosing from different move on programs whic...
 
The larger platform- Digital marketing and advantages
Published by JohnAlina on November 30th 2011 | Seo
Digital marketing is like interactive solutions in internet market that provides a critical and vita...
 
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
 
How to optimize website for local marketing
Published by Will Boucher on December 12th 2011 | Seo
If you are looking to target the local audiences for your business there is need to assure that your...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
The most beneficial Search engine marketing Practices and Suggestions 2012
Published by Dharma on June 21st 2012 | Seo
Search engine marketing, or seo has been a a lot discussed and debated subject. IMO, I think it is g...
 
Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
Online marketing strategies for businesses
Published by Julia Bennet on January 25th 2012 | Internet Business
The internet has provided businesses with an effective marketing channel. Consequently, many busines...
 
SEO: an integral tool of online marketing
Published by Dinesh Sarabhai on August 23rd 2012 | Seo
Have you ever taught why your company’s website is not getting enough recognition, which it should...
 
A concise appraisal in SEO and Internet marketing
Published by Tony Bryan on June 7th 2012 | Seo
If the model articles that you comprehend are exclusive, run satisfactorily, grab your concentration...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
 
Online marketing to improve business
Published by Heena123 on February 8th 2012 | Internet Business
Marketing is a much needed strategy in any business to succeed. The success of it is defined by only...
 
The best SEO marketing agency
Published by Julia Bennet on April 30th 2012 | Seo
When you have a website that commands interest and attention, ultimately you need to be in the top r...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
How good SEO can boost your website marketing program
Published by Steve Nicolson on December 13th 2011 | Seo
MyCompanyMarketing offers a wide range of techniques and tools that put you in the driver’s seat o...