Link Exchange Schemes: are They Worth It?
There are many great questions facing the ambitious search engine optimisation practitioner. Very few webmasters have spent long in the game without considering the potential for link exchange schemes to improve their website rankings. But the question is: is it worth the risk?
It should come as no surprise that search engine operators are not too keen on the idea of indiscriminate link exchange schemes. This prejudice is rooted deep in the underlying principles upon which search engines rely for their continued success. In particular, search engines use the concept of PageRank to determine the relative authority of websites - PageRank is calculated based on the quality and quantity of inbound links to a particular site. Entering into a link exchange agreement can make the PageRank of your website less accurate as an indicator of the quality of your content. It goes against the basic web premise that a link can be counted as an editorial 'vote of confidence' for the content at the link destination.
Link exchange schemes were far more popular in the early days of the web than they are today. This is partly because the algorithmic methods used by search engines to discover and penalise websites that engage in link exchange schemes have become more effective over time. As webmasters began to realise that the performance of their websites was suffering as a result of these schemes, the schemes became less popular.
Despite these disadvantages, link exchange schemes are sometimes considered a viable shortcut to search engine results page ranking gains. On a small scale, there is nothing wrong with a link exchange that develops a legitimate relationship between related websites. For example, if a media business that publishes an ezine about cheese decides to exchange links with a website that sells a rare and divisive type of cheese, no harm is done to the overall user experience and visitors to either website stand to gain from the transaction. By contrast, a large-scale and indiscriminate link exchange agreement is never a good idea.
Search engine operators penalise the participants in link exchange agreements wherever they are discovered. These penalties could take the form of a ranking filter penalty that causes a given website to appear lower in the search engine results, or in prolific cases, complete de-indexing by the search engine operator concerned.
Ultimately, link exchange schemes are often fairly easy for search engine operators to detect and penalise. Websites that engage in such schemes rarely survive long without experiencing negative effects, and penalties can be severe. Although some types of link exchange scheme are more subtle and difficult to detect than others, it is always best to take a more organic approach to link building - focus on creating high-quality content for your own website (and perhaps the websites of others). This is the best route to ranking gains and search engine success. For businesses that lack the writing talent and technical know-how to achieve this without help, there are many third-party organisations that specialise in providing these services.
Trevor Southwold - About Author:
Kingpin-SEO is a professional search engine optimisation agency offering ethical link services that are a sensible alternative to dangerous link exchange schemes. click here to learn more about their cutting-edge techniques and how they can help your business grow.
Published by Alena on January 18th 2012 | Seo
Published by Boris Kotevski on February 1st 2012 | Seo
Published by Gracie Millie on May 5th 2012 | Seo
Published by Josi Maran on March 6th 2012 | Seo
Published by Julia Roger on January 10th 2012 | Seo
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Published by Somjons12 on January 16th 2012 | Seo
Published by Cody Rhodes on March 14th 2012 | Seo
Published by Ema Sis on May 3rd 2012 | Seo
Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...
Published by James Blee on July 11th 2012 | Seo
Published by Boris Kotevski on January 5th 2012 | Internet Business
Published by Juan Ford on January 19th 2012 | Seo
Published by Cary Fort on April 6th 2012 | Seo
Published by OsmicTechnologies on January 2nd 2012 | Seo
Published by 180fusion on August 20th 2012 | Seo
Published by Tony Bryan on April 21st 2012 | Seo
Published by Ethen Hunt on January 7th 2012 | Internet Business
Published by Julia Roger on January 9th 2012 | Seo
Published by Stafford on December 6th 2011 | Seo
Published by Top1position on February 1st 2012 | Seo