Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Link Exchange Schemes: are They Worth It?

By Trevor Southwold Subscribe to RSS | March 27th 2012 | Views:

There are many great questions facing the ambitious search engine optimisation practitioner. Very few webmasters have spent long in the game without considering the potential for link exchange schemes to improve their website rankings. But the question is: is it worth the risk?

It should come as no surprise that search engine operators are not too keen on the idea of indiscriminate link exchange schemes. This prejudice is rooted deep in the underlying principles upon which search engines rely for their continued success. In particular, search engines use the concept of PageRank to determine the relative authority of websites - PageRank is calculated based on the quality and quantity of inbound links to a particular site. Entering into a link exchange agreement can make the PageRank of your website less accurate as an indicator of the quality of your content. It goes against the basic web premise that a link can be counted as an editorial 'vote of confidence' for the content at the link destination.

Link exchange schemes were far more popular in the early days of the web than they are today. This is partly because the algorithmic methods used by search engines to discover and penalise websites that engage in link exchange schemes have become more effective over time. As webmasters began to realise that the performance of their websites was suffering as a result of these schemes, the schemes became less popular.

Despite these disadvantages, link exchange schemes are sometimes considered a viable shortcut to search engine results page ranking gains. On a small scale, there is nothing wrong with a link exchange that develops a legitimate relationship between related websites. For example, if a media business that publishes an ezine about cheese decides to exchange links with a website that sells a rare and divisive type of cheese, no harm is done to the overall user experience and visitors to either website stand to gain from the transaction. By contrast, a large-scale and indiscriminate link exchange agreement is never a good idea.

Search engine operators penalise the participants in link exchange agreements wherever they are discovered. These penalties could take the form of a ranking filter penalty that causes a given website to appear lower in the search engine results, or in prolific cases, complete de-indexing by the search engine operator concerned.

Ultimately, link exchange schemes are often fairly easy for search engine operators to detect and penalise. Websites that engage in such schemes rarely survive long without experiencing negative effects, and penalties can be severe. Although some types of link exchange scheme are more subtle and difficult to detect than others, it is always best to take a more organic approach to link building - focus on creating high-quality content for your own website (and perhaps the websites of others). This is the best route to ranking gains and search engine success. For businesses that lack the writing talent and technical know-how to achieve this without help, there are many third-party organisations that specialise in providing these services.

Trevor Southwold - About Author:
Kingpin-SEO is a professional search engine optimisation agency offering ethical link services that are a sensible alternative to dangerous link exchange schemes. click here to learn more about their cutting-edge techniques and how they can help your business grow.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Seo Articles Subscribe to RSS

SEO Nest offers huge services at a very affordable rate
Published by Somjons12 on January 16th 2012 | Seo
Web designing and Search Engine Optimization (SEO) services are the main two service offered by SEO ...
SEO services – Benefits and Tips on hiring the best SEO firm
Published by Martindrew on January 4th 2012 | Seo
Choosing the best SEO Company is quite a daunting task as you need to get hold of the most reliable ...
Profession Options in Search engine optimization services
Published by Ashish Mittal on February 11th 2012 | Seo
SEO Expert in Delhi, SEO Company In Delhi, Web Design, Content Management System, Logo Design, Multi...
Find SEO Florida services
Published by Ryan Philipenko on January 2nd 2012 | Seo
If you are grave regarding the organization of your big business in Florida, it is merely clear that...
Competitive SEO India services at affordable prices
Published by Wildnet Technologies on January 19th 2012 | Seo
SEO India – wildnet technologies is a world wide highly affordable SEO Services Company in India o...
Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
SEO services India That Speak for Your Business
Published by Gracie Millie on May 5th 2012 | Seo
Doing meaningful business is different than merely creating a website – the difference lies in SEO...
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
Find the best quality SEO services
Published by Adam Sam on January 6th 2012 | Seo
The SEO Company India offer various benefits that include quality services along with the cost effec...
Praiseworthy Results beyond your expectation with SEO services
Published by Nelson on February 2nd 2012 | Seo
Satva Design Studio is a professional web design company providers of web development solutions for ...
SEO companies in phoenix provide services better than most SEO companies
Published by Tony Bryan on April 20th 2012 | Seo
Choose SEO companies in Phoenix in order to boost up the ranking of your website and to get better h...
Link Building - lets you link with your customers
Published by Ema Sis on April 27th 2012 | Seo
With link building services the guests in your site can be increased and it will help you out to inc...
Phoenix SEO services enable you to reach the top
Published by Tony Bryan on April 18th 2012 | Seo
Phoenix SEO services the best option one can get for the better management of the search engine opti...
Benefit from the Dedicated SEO Hosting services to improve SERP ranks
Published by Andrew Sullivan on January 19th 2012 | Seo
Dedicated SEO Hosting services are the best, performance wise and can give unexpected results that w...
Making relations with Link building services
Published by Gaurav Solanki on December 2nd 2011 | Seo
Linking websites has become a common method of SEO. With link building services, websites are linked...
Using Tampa seo services to Boost Web Presence
Published by Julia Roger on January 9th 2012 | Seo
The internet has become the most popular form of advertisement in the last decade and therefore, man...
SEO companies rendering their potential services
Published by Martindrew on June 7th 2012 | Seo
Today to make your business visible to local market as well as globally it is necessary to hire SEO ...
Some of the exciting services from Xfinity Internet
Published by Annphilip on March 22nd 2012 | Internet Business
As competition among internet service providers is increasing day after day, the companies are intro...
Choose SEO services in India to Become a Business KING online
Published by Stafford on December 6th 2011 | Seo
SEO is nothing but the optimization process which is the only and the best way to have better search...
Role of SEO services in framing your image
Published by Anie Bates on June 13th 2012 | Seo
The above article describes that marketers, professionals and advertisers can extend the value of th...