How to Develop a Keyword Plan for Great Content
SEO Experts and webmasters know that keywords are the most important SEO element as keywords are what people are looking for when they plug terms into a search engine as well as what search strings are matched against by every search engine.
The starting point of an SEO campaign relies on the right selection and use of keywords and content. And with Google’s latest Penguin Update targeting keyword stuffing, one of the biggest challenges facing businesses nowadays who want to have a successful SEO campaign is using the right keyword in the right way, focusing on creating compelling yet relevant new content of high quality, without overstuffing on keywords. Thus, satisfying search engines like Google and ultimately building and maintaining high rankings in the search results.
To do this, you must develop an effective keyword plan to have a great content.
Basic Steps on How to Develop a Keyword Plan
• Identify First Your Top Level Keywords. In developing a keyword plan, always try to think like your users: what keywords do users usually use or typed in their searches. Or, you can also determine the keywords that are already been used by users in finding pages on your website. You can make use of Google Analytics to view the keyword terms that are being used by users to find your website.
On the left hand side of Google Analytics interface, click on “Traffic Sources” and then “Overview”. Then, look at the bottom right hand side of the page, there you will see a brief list of keywords and below the list is a link labeled “View Full Report”. Click this and you will be able to view and export every search term that is being used to find your site.
If you want to identify trends that previously or currently brought visitors to your website, just change the date range that you use to view these keyword reports. You can then create great content around these terms.
• Categorize Selected Keywords. In categorizing, always make sure that your keywords correspond with user expectations. Do your keywords give an idea about your products or services? Are your keywords likely enough to answer the users’ initial query about your business? Then once you’ve made suitable arrangements, you must take an in-depth look at the estimated volumes and ensure that the selected keywords match what you expected.
•Draw Keyword Map. A keyword map will enable you to analyze how well your categories correspond with pages on your site. It will also help you find out whether these categories are near match or a perfect match for your website. Once you’re done matching, next is optimize your website pages for the corresponding keywords. Then draw up a quick editorial calendar of content to create. You can prioritize the content depending on your choice. You can either prioritize first the highest profit margin areas or those areas you are currently having the lowest traffic, or those seasonal product/services.
By having an editorial calendar, this will help you continue in creating relevant and keyword rich content on your website over time that users would be interested to read
• Make the Most of your New Keywords for Developing your Content. Now that you have a great list of search-friendly keywords categorized and mapped out, the next step to do is leverage these keywords in creating your new content. This means that you make use of these keywords strategically and take full advantage and benefits out of using them (though take note: no keyword stuffing).
To do this: Create new blog posts and pages on your website that discuss ideas revolving around the keyword or keyphrase that you are targeting. For example, if your website is about SEO, then your keyword plan includes the term “effective SEO Services”. Then, you can write a blog post about how to determine the effectiveness of the different SEO Services or how to determine if the SEO service is effective.
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