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How to Change Opinion through Reputation Management

By Bidyut B D Subscribe to RSS | January 2nd 2012 | Views:

Today internet has its vast usage for huge opportunities, both good and bad. It is an astonishing fact that internet plays extreme democratic role and it allows anyone with chance to use or abuse whatever they see eligible. Similarly reputation management has grown big interest and concern for millions.

It is a process to track the actions of an entity and it is also used to track the opinions of other entity about these actions. It means a search about what people are doing and what is the other’s thought what people are doing. It is lightly like online gossip. But online reputation management is beyond the people magazine. All responsibilities related with internet such as search engine image protection (SEIP) are performed to protect a person’s name and reputation from undesired public information. Reputation management is important for the individuals, business, non-profit seeking organizations, politicians and so on. It has impact on so many lives of different professions.

You will find several ways of reputation management services on the internet; one of them is to overcome and eliminate negative reviews and listings that appears when people search a name or term in Google. According to the change in time and circumstances online reputation management is evolving with its new services like online image building consultation and litigant image building techniques.


It is happening very often that individuals are posting injurious, slanderous, false, and hurtful information based on nothing more than fake. In the past a person used print medium such as newsletter, newspaper to make a widespread negative message, but now the situation is over and those days are gone. Now anyone having internet, getting chance to post wild comments.

Another reason why this is getting importance is companies are making embarrassing comments as individuals. Comments about credit rating of a person or debt could be posted online; forums can be used by the individuals on various company websites to harm the employees, company, the stockholders or whomever they want. You will find often abuse on the websites such as eBay, Wikipedia and Slashdot.

Is there any remedy?

We have a number of ways to fight against such type of information that is embarrassing or slanderous that hurts on the reputation. For example you can use Search Engine Reputation Management (SERM) to protect your brand or reputation from embarrassing posts. Though at the end, two challenges exist, viz. the nature of search engines and the ability of the individuals to spread information irrespective of time.

We can combat negative information with positive information. So reputation management when applied with SEO or SEM to put quality and positive information online about the person or entity being harassed. The motto is to make enough positive information that it can overwhelm the negative being produced. This process is not easy but one that can bring victory over the battle.

Who can solve this problem?

You may find a reputable individual or company who can protect your brand and your name to increase your reputation management online. Professionals who are specialized in reputation management are best fitted to handle the mess.

For more information visit

Bidyut B D - About Author:
Bidyut Bikash Dhar - I am a SEO & Internet Marketing consultant, speaker and trainer with proven efficiency for reputation management and personal branding activities. Email me at for 30min Free Consultancy through my SEO company - Compete Infotech.

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