Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Five Common Misconceptions About SEO

By Trevor Southwold Subscribe to RSS | December 31st 2011 | Views:
loading
 
  



Search engine optimisation (SEO) is a mercurial industry and standards are changing all the time. Techniques that worked years, or even months, earlier regularly fall out of favour as the system evolves and search engine algorithms change. In this climate of constant change it is unsurprising that many people misunderstand what search engines want. Here are five common misconceptions about SEO.

1. Invisible Text Works

When keyword stuffing led to some web sites being manually reported to search engine operators, some unscrupulous web site owners came up with an ingenious solution: use 'invisible text', e.g. white text on a white background or black text on a black background, so that search engines - but not human beings - could read the words. This meant that early search engine crawlers found sites to be relevant to certain key terms even when the visible body text was about something very different. Today's search engine crawlers are more intelligent and can recognise when a web site shows one thing to its readers and another to the crawlers.

2. Keyword Stuffing Works

To make this explicitly clear from the outset, keyword stuffing does not work. In the distant past of search engine optimisation it did, but search engine operators did not take long to realise that this led to a poor user experience and therefore had to change. Search engine algorithms now count repeated key words as a percentage of the body text and will penalise web pages that exceed a predetermined proportion.

3. On-page SEO Wastes Time

Some search engine optimisation companies claim that on-page optimisation is a waste of time and resources. While it is true that consistent link building produces a greater impact on search engine rankings, the importance of on-page SEO should not be underestimated. Think of off-page SEO as a skyscraper and on-page SEO as the foundation: the foundations may represent a small part of the whole, but without them, building the skyscraper is impossible.

4. Link Building is All About Numbers

Many SEO companies still work on the outdated assumption that link building is all about numbers. Like many other SEO techniques, this one used to work - but search engine algorithms are increasingly good at understanding quality. Spamming thousands of blogs using a computer program might produce hundreds of links but they will mostly be of a low quality. Low quality links pass little value to their destination web page - and to make matters worse, search engines may penalise web sites that engage in what appear to be deliberate link building initiatives. Link building is about quality as much as quantity.

5. Targeting Competitive 'Head Terms' is Better

There is a distinction to be made between 'head terms' (usually short terms with high competition) and 'long tail terms' (usually longer terms with low competition), but many SEO companies wrongly assume that head terms are better. Although head terms have the benefit of high search volume, they also have the disadvantage of heavy competition and they do not necessarily convert well to sales. Search users who enter nonspecific head terms are often looking for general information rather than to make purchases.

Trevor Southwold - About Author:
Kingpin-SEO is an industry-leading UK SEO marketing agency . Employing ethical techniques to deliver effective strategies to high-profile clients across a diverse range of industries, this SEO company is a safe bet in any situation.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/five-common-misconceptions-about-seo.htm

Related Seo Articles Subscribe to RSS

Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
 
Invest in the services of a good SEO company and earn profit
Published by Merry Smith on March 26th 2012 | Seo
A good SEO company will search engine optimize your website such that your website gets a good ranki...
 
Prosper in the field of web designing and seo with Phoenix Arizona web designing company
Published by Tony Bryan on June 7th 2012 | Seo
Make the best choice of phoenix SEO consultant for the better management of SEO services for your we...
 
Getting up to better ranking with Arizona SEO company
Published by Tony Bryan on April 21st 2012 | Seo
Make the choice of Arizona SEO Company in order to get the best volume of traffic to your website....
 
Qualities of a staunch Nashville seo company
Published by Alvinbernard on December 15th 2011 | Seo
There are some norms as regards to the selection of the traditional Nashville seo Company. Outsourci...
 
Important information regarding any best seo company
Published by Lucille Lans on May 19th 2012 | Seo
When you've got a web site you happen to be implementing for home business uses, you wish targeted t...
 
Why you need to hire a good web development company?
Published by Sitikantha Pattnaik on February 2nd 2012 | Internet Business
A good website is responsible for making or breaking your web business success. So choose wisely the...
 
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
The Benefits of digital communication agency
Published by William Demler on January 9th 2012 | Internet Business
A digital communications agency helps to develop a communication link between a company and its clie...
 
SEO for the modern company
Published by Temple Young on February 22nd 2012 | Seo
Search engine optimisation is very much a part of the digital revolution and considered a new age te...
 
Types of internet marketing by an SEO company
Published by Webmaster on February 11th 2012 | Seo
In this modern age of technical advancement, it is imperative to understand the power of internet an...
 
 
How website owner get trusted and reputable SEO company Hanley
Published by Dany on May 14th 2012 | Seo
In this article we will discuss that how website owner get trusted and reputable SEO Company Hanley....
 
Any SEO company Arizona thrives towards delivering their promises
Published by Tony Bryan on April 19th 2012 | Seo
For the perfect internet marketing Arizona the best choice that can be made is the choice of SEO Ari...
 
Advantages of hiring a SEO company
Published by Martindrew on June 15th 2012 | Seo
SEO is one of the most effective techniques of internet marketing that is used to get top ranks for ...
 
Cheap seo company Redball Infotech - the Best SEO Service Provider
Published by Redball Infotech on May 29th 2012 | Seo
Redball Infotech is SEO service provider company in India, USA & UK. SEO service providers arrange ...
 
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
 
Choosing the Right web development company for Your Business needs
Published by Sitikantha Pattnaik on December 14th 2011 | Internet Business
Know the details about a web development company or their exact services and how they are doing thei...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
Tips to remember while selecting the seo company New York
Published by Julia Roger on January 10th 2012 | Seo
One of the most popular subjects discussed nowadays in business establishments is SEO, aka Search En...