Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Factors That Affect Your Website Bounce Rate

By Audreyabbey Subscribe to RSS | May 8th 2012 | Views:
loading
 
  



Is your search engine optimization expert telling you that your site has a high bounce rate and it's affecting your ranking and bottom-line? And are you confused why it’s acting that way?

To clarify these things, let us learn what bounce rate is and why is it important to analyze your site's bounce rate.

What is Bounce Rate?

According to Google, Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).

Simply speaking, bounce rate is the number of visitors who arrive and immediately leave or "bounce" out at the entry page (on the same page they entered on) and never click your other pages or anything on your site.

Why is it Important to Analyze your Site's Bounce Rate?

As what Google says, Bounce rate is also a measure of page quality and a higher-than-average bounce rate would generally indicate that your site’s entrance (landing) pages are not relevant to your visitors as they should be.

So having a high bounce rate could indicate to Google that the results they are providing are not satisfactory; therefore, Google would see your website as not relevant as it should be for that particular search term, increasing the likelihood for Google to replace your web page with something that is seen as being more relevant to the search term.

Moreover, bounce Rate can provide your SEO Service providers the necessary insights from the data, for determining how your landing pages have been performing as compared to visitor expectations. Bounce rate also helps you to find out which of your web pages require some form of improvement.

Google does not use bounce rate alone in deciding the position of a web page in its index; however, along with other factors such as site speed, duplicate content and other, your high bounce rate could certainly have an effect on the ranking of your web pages.

Factors That Affect Bounce Rate

• Keyword Selected. Having selected the right keywords that are relevant to your niche will enable you to actually target the right kind of visitors. The right kind of visitors will definitely stay longer and browse your site as opposed to having the wrong kind of traffic that will bounce out as they find your site irrelevant to them.

• Load Time of Pages. A longer load time means higher bounce rate. This is so because if your page takes more time to open or load, this would cause your visitors to leave your page as we all know that no one likes to wait for any site to open. So rather than waiting, your visitor will in all likelihood open another site and leave. So, improving your page load time will definitely reduce the bounce rate.

• Type of Target Group or Audience. If your keywords or advertising reaches the wrong type of visitors (who will see your site as irrelevant or not useful to their queries), then you’ll definitely get a higher bounce rate.

• Navigational Structure. Having clear and simple navigational structure will make your visitors easily move to other pages on your site, inviting them to stay and reducing bounce rate as opposed to having confusing and complicated navigational structure that will cause your visitors to be frustrated and not find easily what they’re looking for.

• Quality of Content. Having copy/paste content will not impress your visitors (and in all likelihood, they have already come across such content from other site). This would cause them to leave your site. So make sure to have a fresh, unique, informative and useful content for your visitors. Make sure your content is of high quality and relevant to your niche.

Audreyabbey - About Author:
Premium SEO Solutions, a trusted SEO Company in Australia, provides ethical and result-oriented SEO Services. They offer Free SEO Audit to help you identify the issues that may be preventing your site from ranking well in search engines.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/factors-that-affect-your-website-bounce-rate.htm

Related Seo Articles Subscribe to RSS

Important and Effective Seo services Australia Strategies
Published by Boris Kotevski on February 1st 2012 | Seo
Billions are websites around the world are coming online for doing a better online business, but amo...
 
SEO services – Benefits and Tips on hiring the best SEO firm
Published by Martindrew on January 4th 2012 | Seo
Choosing the best SEO Company is quite a daunting task as you need to get hold of the most reliable ...
 
Directory Submission services in Seo firm
Published by Cecil Fort on April 6th 2012 | Seo
Have Directory Substance is a trenchant cyberspace deed victimized for promoting your hands website ...
 
Long distance calls at cheaper rates through VoIP services Miami
Published by Ethen Hunt on January 7th 2012 | Internet Business
VoIP services Miami are the most talked about technologies on the internet today. They have proved t...
 
Choose SEO services New York to Boost Online Presence
Published by 180fusion on August 20th 2012 | Seo
With increasing prominence in online marketing scenario, SEO services have started playing major rol...
 
With SEO Arizona, you can be assured cost-effective services
Published by Tony Bryan on April 21st 2012 | Seo
SEO Arizona has been able to provide significant results to their clients in this field and have, th...
 
A Beginners Guide to Reselling SEO services
Published by Nicolas Martin on May 18th 2012 | Seo
Becoming a SEO reseller is one of the most effective ways to earn more revenue on SEO services witho...
 
Luxury Taxi services for airport in London
Published by Robert King on December 16th 2011 | Seo
London can be said as a huge city, and the cost for hiring a taxi to travel from one postcode distri...
 
Phoenix SEO services enable you to reach the top
Published by Tony Bryan on April 18th 2012 | Seo
Phoenix SEO services the best option one can get for the better management of the search engine opti...
 
Choosing the Right Company That Renders the Best SEO services
Published by Josi Maran on March 6th 2012 | Seo
SEO is regarded as one of the most essential strategies that ensure worthy website visibility. The a...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Competitive SEO India services at affordable prices
Published by Wildnet Technologies on January 19th 2012 | Seo
SEO India – wildnet technologies is a world wide highly affordable SEO Services Company in India o...
 
Why to hire seo Las Vegas services
Published by Julia Roger on January 10th 2012 | Seo
Every business establishment is trying to make their presence felt online....
 
Directory Submission services in Seo field
Published by Cary Fort on April 6th 2012 | Seo
Construe Directory Content is a useful cyberspace exploit victimized for promoting your hands websit...
 
SEO services to help you succeed on the Web
Published by Justin Borowski on April 26th 2012 | Seo
At this present time of cut throat competition on the internet for survival and doing well in terms ...
 
Praiseworthy Results beyond your expectation with SEO services
Published by Nelson on February 2nd 2012 | Seo
Satva Design Studio is a professional web design company providers of web development solutions for ...
 
Drive Traffic to your Website with Best SEO services
Published by Cody Rhodes on March 14th 2012 | Seo
Our world is a very busy world off late. We lead a very hectic and competitive life where our lives ...
 
Making relations with Link building services
Published by Gaurav Solanki on December 2nd 2011 | Seo
Linking websites has become a common method of SEO. With link building services, websites are linked...
 
Choosing the best local SEO services
Published by Ricky Charles on December 28th 2011 | Seo
Anyone who has a website or blog wants to see it on the top ranks of the search results of various s...
 
Why in case you outsource SEO services?
Published by Ema Sis on May 3rd 2012 | Seo

Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...