Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Factors That Affect Your Website Bounce Rate

By Audreyabbey Subscribe to RSS | May 8th 2012 | Views:
loading
 
  



Is your search engine optimization expert telling you that your site has a high bounce rate and it's affecting your ranking and bottom-line? And are you confused why it’s acting that way?

To clarify these things, let us learn what bounce rate is and why is it important to analyze your site's bounce rate.

What is Bounce Rate?

According to Google, Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).

Simply speaking, bounce rate is the number of visitors who arrive and immediately leave or "bounce" out at the entry page (on the same page they entered on) and never click your other pages or anything on your site.

Why is it Important to Analyze your Site's Bounce Rate?

As what Google says, Bounce rate is also a measure of page quality and a higher-than-average bounce rate would generally indicate that your site’s entrance (landing) pages are not relevant to your visitors as they should be.

So having a high bounce rate could indicate to Google that the results they are providing are not satisfactory; therefore, Google would see your website as not relevant as it should be for that particular search term, increasing the likelihood for Google to replace your web page with something that is seen as being more relevant to the search term.

Moreover, bounce Rate can provide your SEO Service providers the necessary insights from the data, for determining how your landing pages have been performing as compared to visitor expectations. Bounce rate also helps you to find out which of your web pages require some form of improvement.

Google does not use bounce rate alone in deciding the position of a web page in its index; however, along with other factors such as site speed, duplicate content and other, your high bounce rate could certainly have an effect on the ranking of your web pages.

Factors That Affect Bounce Rate

• Keyword Selected. Having selected the right keywords that are relevant to your niche will enable you to actually target the right kind of visitors. The right kind of visitors will definitely stay longer and browse your site as opposed to having the wrong kind of traffic that will bounce out as they find your site irrelevant to them.

• Load Time of Pages. A longer load time means higher bounce rate. This is so because if your page takes more time to open or load, this would cause your visitors to leave your page as we all know that no one likes to wait for any site to open. So rather than waiting, your visitor will in all likelihood open another site and leave. So, improving your page load time will definitely reduce the bounce rate.

• Type of Target Group or Audience. If your keywords or advertising reaches the wrong type of visitors (who will see your site as irrelevant or not useful to their queries), then you’ll definitely get a higher bounce rate.

• Navigational Structure. Having clear and simple navigational structure will make your visitors easily move to other pages on your site, inviting them to stay and reducing bounce rate as opposed to having confusing and complicated navigational structure that will cause your visitors to be frustrated and not find easily what they’re looking for.

• Quality of Content. Having copy/paste content will not impress your visitors (and in all likelihood, they have already come across such content from other site). This would cause them to leave your site. So make sure to have a fresh, unique, informative and useful content for your visitors. Make sure your content is of high quality and relevant to your niche.

Audreyabbey - About Author:
Premium SEO Solutions, a trusted SEO Company in Australia, provides ethical and result-oriented SEO Services. They offer Free SEO Audit to help you identify the issues that may be preventing your site from ranking well in search engines.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/factors-that-affect-your-website-bounce-rate.htm

Related Seo Articles Subscribe to RSS

Why you require Pittsburgh seo services
Published by Julia Roger on January 9th 2012 | Seo
this age of internet, where almost every household is hooked to the internet and depend on it for th...
 
How Denver seo services boost your website
Published by Julia Roger on January 4th 2012 | Seo
Even if your website has the best and comprehensive contents, there is no surety that it would attra...
 
SEO services tailor made for you
Published by Wildnet Technologies on January 20th 2012 | Seo
SEO Services India – wildnet technologies is a Dedicated SEO Resource Company in India provides th...
 
Appoint prominent SEO services of the best SEO India
Published by Wildnet Technologies on December 2nd 2011 | Seo
SEO in India – wildnet technologies is the best search engine promotion services company in India ...
 
What do San Diego services do
Published by Julia Roger on January 10th 2012 | Seo
The san diego seo professionals need to first understand the different requirements of the clients, ...
 
Conceptualize web development Sydney services
Published by Boris Kotevski on December 30th 2011 | Internet Business
It is true that, if you are ready with proper concept then web design service Sydney will be easier ...
 
Benefit from the Dedicated SEO Hosting services to improve SERP ranks
Published by Andrew Sullivan on January 19th 2012 | Seo
Dedicated SEO Hosting services are the best, performance wise and can give unexpected results that w...
 
Top1position offers professional SEO Google Base services
Published by Top1position on February 1st 2012 | Seo
Google Base service is an ideal service that allows you to submit and share your products and servic...
 
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
 
Get full-fledged web designing and developing services in Hamilton
Published by Andrew on January 25th 2012 | Internet Business
In order to avail high revenues, improved ROI and boosted sales and traffic, all you need is an onli...
 
Luxury Taxi services for airport in London
Published by Robert King on December 16th 2011 | Seo
London can be said as a huge city, and the cost for hiring a taxi to travel from one postcode distri...
 
SEO services – Benefits and Tips on hiring the best SEO firm
Published by Martindrew on January 4th 2012 | Seo
Choosing the best SEO Company is quite a daunting task as you need to get hold of the most reliable ...
 
With SEO Arizona, you can be assured cost-effective services
Published by Tony Bryan on April 21st 2012 | Seo
SEO Arizona has been able to provide significant results to their clients in this field and have, th...
 
A Beginners Guide to Reselling SEO services
Published by Nicolas Martin on May 18th 2012 | Seo
Becoming a SEO reseller is one of the most effective ways to earn more revenue on SEO services witho...
 
Invest in the services of a good SEO company and earn profit
Published by Merry Smith on March 26th 2012 | Seo
A good SEO company will search engine optimize your website such that your website gets a good ranki...
 
Get the Best and Cheap SEO Hosting services that pumps up the PR
Published by Andrew Sullivan on January 19th 2012 | Seo
Cheap SEO Hosting is definitely a curios topic in itself, as webmasters are always in search of ways...
 
Profession Options in Search engine optimization services
Published by Ashish Mittal on February 11th 2012 | Seo
SEO Expert in Delhi, SEO Company In Delhi, Web Design, Content Management System, Logo Design, Multi...
 
Local SEO services to improve your business
Published by Cody Rhodes on February 24th 2012 | Seo
Technologies and websites play a very predominant role today. We rely heavily upon them for our surv...
 
Role of SEO services in framing your image
Published by Anie Bates on June 13th 2012 | Seo
The above article describes that marketers, professionals and advertisers can extend the value of th...
 
The services provided by an SEO Company
Published by Mary Porter on June 17th 2012 | Seo
An internet marketing company may offer a range of internet marketing solutions such as website desi...