Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Difference between SEO and SEM

By Steven Brown Subscribe to RSS | February 20th 2012 | Views:
loading
 
  



SEO and SEM are the two most common terms used by the online marketers. Sometimes people confuse SEO and SEM and use the terms interchangeably. The major difference is often ignored for they both sound quite similar. So, here we will find the differences exploring their specific meaning.

Search Engine Optimization and Search Engine Marketing are abbreviated by SEO and SEM respectively. The Wikipedia definition of Search Engine Marketing is, it is a form of Internet marketing that seeks to promote websites to the global market by increasing their visibility in search engine result pages (SERPs) through the use of certain techniques such as, search engine optimization, paid placement, contextual advertising, and paid inclusion.

So you can say, Search Engine Optimization is just the other form of Search Engine Marketing where you improve website visibility via “un-paid” search results. Here you are optimizing the WebPages as per Search Engine policy. Search Engine Optimizers nowadays offer SEO as a part of marketing service or even as a stand-alone service. So, while a company is offering SEO/SEM service package, you must mind to get the details service process before making a final deal.

Search Engine Optimization is not necessarily an appropriate online marketing strategy for every website, but other Internet marketing strategies like PPC campaign can be much more effective, depending on the goals of site operators. However, it is always advisable to do a little research on online marketing to find if SEO is actually the service you are looking at to solve your purpose.

As the SEO/SEM service providers too are marketing their business, you will often be guaranteed with immediate results. But, the fact is, there is no rule of thumb in SEO and neither can anyone anticipate definite result by the said period of time. All depends on the domain status and competition. Then how they promise? Are they scammers?

The answer is Yes and No. No, they don’t cheat their customers but truly bring immediate result in terms of higher Search Engine Ranking. And, Yes, they evade Search Engine rules involving deception which penalize your site in the long run. So, SEO techniques can broadly be categorized into White Hat and Black Hat technique. If you need a stable long term online marketing result, it is better not to go with the Black Hat SEO.

The end aim is to drive visitors to a website and get higher ranking to the major search results. So if you have the money, you can hire the professionals to do your keyword research, optimize your website and conduct strategically planned link building campaigns for you. You can also outsource your pay per click advertising so that you can focus on growing your business which falls under Paid Search Engine Marketing for you have to pay certain amount on every click.

Since each of the SEM technique need specialized knowledge and skill set, it is always good to hire the most authentic Search Engine Marketing professional for assured result. You can search over net to find the most efficient yet affordable Search Engine Marketers to get your purpose solved.

Steven Brown - About Author:
Steven Brown is a professional internet marketer. To get the seo best seo, Indian seo company or seo company outsource seo visit seomantra.net

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/difference-between-seo-and-sem.htm

Related Seo Articles Subscribe to RSS

Qualities of a staunch Nashville seo company
Published by Alvinbernard on December 15th 2011 | Seo
There are some norms as regards to the selection of the traditional Nashville seo Company. Outsourci...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
Choosing the Right web development company for Your Business needs
Published by Sitikantha Pattnaik on December 14th 2011 | Internet Business
Know the details about a web development company or their exact services and how they are doing thei...
 
Web Design company,London promotes online system of presentation
Published by Robert King on December 31st 2011 | Seo
Web design Agency, London experts make the page business oriented, and help in making tailored web a...
 
Tips to remember while selecting the seo company New York
Published by Julia Roger on January 10th 2012 | Seo
One of the most popular subjects discussed nowadays in business establishments is SEO, aka Search En...
 
SEO services company in India offers search engine optimization
Published by Alena on January 18th 2012 | Seo
SEO services company in India offers search engine optimization and complete positioning solutions f...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
 
Advantages of hiring a SEO company
Published by Martindrew on June 15th 2012 | Seo
SEO is one of the most effective techniques of internet marketing that is used to get top ranks for ...
 
Getting up to better ranking with Arizona SEO company
Published by Tony Bryan on April 21st 2012 | Seo
Make the choice of Arizona SEO Company in order to get the best volume of traffic to your website....
 
Finding a Good SEO company in Florida
Published by Henrica Hopman on May 23rd 2012 | Seo
Suppose, you have a website and great contents are in it but it is not in the first page of Google s...
 
How website owner get trusted and reputable SEO company Hanley
Published by Dany on May 14th 2012 | Seo
In this article we will discuss that how website owner get trusted and reputable SEO Company Hanley....
 
Types of internet marketing by an SEO company
Published by Webmaster on February 11th 2012 | Seo
In this modern age of technical advancement, it is imperative to understand the power of internet an...
 
Prefer only right SEO Company as your company’s success depends on it
Published by Redball Infotech on June 14th 2012 | Seo
By preferring right SEO Company, any company or businesses can get good promotion, branding and expo...
 
Important information regarding any best seo company
Published by Lucille Lans on May 19th 2012 | Seo
When you've got a web site you happen to be implementing for home business uses, you wish targeted t...
 
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
 
A tutorial: Adding your company’s profile and terms to TermWiki
Published by Melissa on April 28th 2012 | Internet Business
Having accumulated over 2 million terms across more than 1300 different subjects in just one year, T...
 
Why you need to hire a good web development company?
Published by Sitikantha Pattnaik on February 2nd 2012 | Internet Business
A good website is responsible for making or breaking your web business success. So choose wisely the...
 
SEO for the modern company
Published by Temple Young on February 22nd 2012 | Seo
Search engine optimisation is very much a part of the digital revolution and considered a new age te...
 
Find SEO company using these 7 methods
Published by Anthony Mckeown on July 13th 2012 | Seo
Some people say that listing on page one in top search engines is not a big deal at all. But think a...