Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Difference between SEO and SEM

By Steven Brown Subscribe to RSS | February 20th 2012 | Views:
loading
 
  



SEO and SEM are the two most common terms used by the online marketers. Sometimes people confuse SEO and SEM and use the terms interchangeably. The major difference is often ignored for they both sound quite similar. So, here we will find the differences exploring their specific meaning.

Search Engine Optimization and Search Engine Marketing are abbreviated by SEO and SEM respectively. The Wikipedia definition of Search Engine Marketing is, it is a form of Internet marketing that seeks to promote websites to the global market by increasing their visibility in search engine result pages (SERPs) through the use of certain techniques such as, search engine optimization, paid placement, contextual advertising, and paid inclusion.

So you can say, Search Engine Optimization is just the other form of Search Engine Marketing where you improve website visibility via “un-paid” search results. Here you are optimizing the WebPages as per Search Engine policy. Search Engine Optimizers nowadays offer SEO as a part of marketing service or even as a stand-alone service. So, while a company is offering SEO/SEM service package, you must mind to get the details service process before making a final deal.

Search Engine Optimization is not necessarily an appropriate online marketing strategy for every website, but other Internet marketing strategies like PPC campaign can be much more effective, depending on the goals of site operators. However, it is always advisable to do a little research on online marketing to find if SEO is actually the service you are looking at to solve your purpose.

As the SEO/SEM service providers too are marketing their business, you will often be guaranteed with immediate results. But, the fact is, there is no rule of thumb in SEO and neither can anyone anticipate definite result by the said period of time. All depends on the domain status and competition. Then how they promise? Are they scammers?

The answer is Yes and No. No, they don’t cheat their customers but truly bring immediate result in terms of higher Search Engine Ranking. And, Yes, they evade Search Engine rules involving deception which penalize your site in the long run. So, SEO techniques can broadly be categorized into White Hat and Black Hat technique. If you need a stable long term online marketing result, it is better not to go with the Black Hat SEO.

The end aim is to drive visitors to a website and get higher ranking to the major search results. So if you have the money, you can hire the professionals to do your keyword research, optimize your website and conduct strategically planned link building campaigns for you. You can also outsource your pay per click advertising so that you can focus on growing your business which falls under Paid Search Engine Marketing for you have to pay certain amount on every click.

Since each of the SEM technique need specialized knowledge and skill set, it is always good to hire the most authentic Search Engine Marketing professional for assured result. You can search over net to find the most efficient yet affordable Search Engine Marketers to get your purpose solved.

Steven Brown - About Author:
Steven Brown is a professional internet marketer. To get the seo best seo, Indian seo company or seo company outsource seo visit seomantra.net

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/difference-between-seo-and-sem.htm

Related Seo Articles Subscribe to RSS

Improve the site level by UK based Search Engine Optimization company
Published by Robert King on January 6th 2012 | Seo
Search Engine optimization is not so easy as it seems to be. For maintaining the position at initial...
 
Advantages of hiring a SEO company
Published by Martindrew on June 15th 2012 | Seo
SEO is one of the most effective techniques of internet marketing that is used to get top ranks for ...
 
About SEO company in Mumbai
Published by James Blee on February 14th 2012 | Seo
Seo or to spell it in better words search engine optimization is the services provided to increase t...
 
Cheap seo company Redball Infotech - the Best SEO Service Provider
Published by Redball Infotech on May 29th 2012 | Seo
Redball Infotech is SEO service provider company in India, USA & UK. SEO service providers arrange ...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
 
Why in case you outsource SEO services?
Published by Ema Sis on May 3rd 2012 | Seo

Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...
 
Finding a Good SEO company in Florida
Published by Henrica Hopman on May 23rd 2012 | Seo
Suppose, you have a website and great contents are in it but it is not in the first page of Google s...
 
Any SEO company Arizona thrives towards delivering their promises
Published by Tony Bryan on April 19th 2012 | Seo
For the perfect internet marketing Arizona the best choice that can be made is the choice of SEO Ari...
 
How website owner get trusted and reputable SEO company Hanley
Published by Dany on May 14th 2012 | Seo
In this article we will discuss that how website owner get trusted and reputable SEO Company Hanley....
 
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
How to choose an ethical SEO company
Published by Grozea Alina on November 25th 2011 | Seo
If you are wondering how to find an ethical SEO company, visit, a leading provider of SEO and PPC se...
 
Types of internet marketing by an SEO company
Published by Webmaster on February 11th 2012 | Seo
In this modern age of technical advancement, it is imperative to understand the power of internet an...
 
SEO for the modern company
Published by Temple Young on February 22nd 2012 | Seo
Search engine optimisation is very much a part of the digital revolution and considered a new age te...
 
A tutorial: Adding your company’s profile and terms to TermWiki
Published by Melissa on April 28th 2012 | Internet Business
Having accumulated over 2 million terms across more than 1300 different subjects in just one year, T...
 
Web Design company,London promotes online system of presentation
Published by Robert King on December 31st 2011 | Seo
Web design Agency, London experts make the page business oriented, and help in making tailored web a...
 
Prosper in the field of web designing and seo with Phoenix Arizona web designing company
Published by Tony Bryan on June 7th 2012 | Seo
Make the best choice of phoenix SEO consultant for the better management of SEO services for your we...
 
Important information regarding any best seo company
Published by Lucille Lans on May 19th 2012 | Seo
When you've got a web site you happen to be implementing for home business uses, you wish targeted t...
 
Prefer only right SEO Company as your company’s success depends on it
Published by Redball Infotech on June 14th 2012 | Seo
By preferring right SEO Company, any company or businesses can get good promotion, branding and expo...
 
How Can Good SEO Services help a company
Published by Julia Roger on May 26th 2012 | Seo
But you should employ professionals to take care of SEO of your website. All over the world, there a...