Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Common Legal Problems Associated with SEO

By Trevor Southwold Subscribe to RSS | December 30th 2011 | Views:

Like other online activities, search engine optimisation (SEO) has proved to be a difficult area for legislators. The boundaries between legal and illegal SEO activities are hard to define. To make matters worse, when breaches of the law occur, they are difficult to punish. Nevertheless, any SEO agency or business that is hoping to employ one should gain a basic grounding in the legal issues that surround search engine optimisation.

SEO itself is not against the law, nor is it against the 'spirit' of the search engines. True, honest search engine optimisation benefits everyone: it provides the search user with a better experience, the search engine with an easier job and the webmaster with greater traffic and visibility.

That being said, there are many unethical practices employed by unscrupulous agencies to boost the search engine results page (SERP) rankings of their clients. These range from the morally questionable to the definitively illegal. Knowing the difference between the two will help protect your business from landing in legal hot water.

Techniques to watch out for include hacking in all guises, parasite hosting, content scraping, email spam, false testimonials and software theft. There are many fine lines in internet marketing and although these techniques are not always against the law, an agency that uses any should be considered too great a liability for a reputable business to employ.

Content scraping is one technique that can easily cause its users to fall foul of the law. Scraping refers to the practice of plagiarising pieces of original content that have been published elsewhere on the internet for the purposes of driving online traffic in the desired direction. Generally, content that is selected for scraping is already well ranked in SERPs. The legal risk here is that of copyright infringement: a website that publishes plagiarised material can be seen to infringe upon the copyright of the original content author.

Hacking in various forms is also illegal. Although the law covering hacking offenses is notoriously complex and will vary between countries, any reputable business should steer clear of agencies that employ hacking in their SEO strategies. One example of how hacking can be used to boost search engine optimisation is by using computer code to generate a web page on an existing web site without the webmaster's permission (or knowledge). By doing this on web sites with a good level of domain authority and placing links on the created page, hackers are able to pass relevance and value to the link destination. It should go without saying that hacking could land your business in extremely serious trouble.

Ultimately, the best option for a business that is hoping to employ an SEO agency is to go with a well recognised, industry-leading company with a number of existing high-profile clients. It is also worth writing into the terms of your contract that illegal techniques will render your agreement null and void. Although they cannot guarantee your agency will respect the law, taking these important measures can provide you with some peace of mind.

Trevor Southwold - About Author:
Kingpin-SEO is a leading provider of search engine optimisation services. When it comes to SEO, the company you choose to employ could make the difference between long-term success and legal catastrophe - Kingpin-SEO is always on the right side of the law.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Seo Articles Subscribe to RSS

How to choose an ethical SEO company
Published by Grozea Alina on November 25th 2011 | Seo
If you are wondering how to find an ethical SEO company, visit, a leading provider of SEO and PPC se...
Invest in the services of a good SEO company and earn profit
Published by Merry Smith on March 26th 2012 | Seo
A good SEO company will search engine optimize your website such that your website gets a good ranki...
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
Any SEO company Arizona thrives towards delivering their promises
Published by Tony Bryan on April 19th 2012 | Seo
For the perfect internet marketing Arizona the best choice that can be made is the choice of SEO Ari...
Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
About SEO company in Mumbai
Published by James Blee on February 14th 2012 | Seo
Seo or to spell it in better words search engine optimization is the services provided to increase t...
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
Advantages of hiring a SEO company
Published by Martindrew on June 15th 2012 | Seo
SEO is one of the most effective techniques of internet marketing that is used to get top ranks for ...
A tutorial: Adding your company’s profile and terms to TermWiki
Published by Melissa on April 28th 2012 | Internet Business
Having accumulated over 2 million terms across more than 1300 different subjects in just one year, T...
Improve the site level by UK based Search Engine Optimization company
Published by Robert King on January 6th 2012 | Seo
Search Engine optimization is not so easy as it seems to be. For maintaining the position at initial...
Prefer only right SEO Company as your company’s success depends on it
Published by Redball Infotech on June 14th 2012 | Seo
By preferring right SEO Company, any company or businesses can get good promotion, branding and expo...
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
Why you need to hire a good web development company?
Published by Sitikantha Pattnaik on February 2nd 2012 | Internet Business
A good website is responsible for making or breaking your web business success. So choose wisely the...
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
Important information regarding any best seo company
Published by Lucille Lans on May 19th 2012 | Seo
When you've got a web site you happen to be implementing for home business uses, you wish targeted t...
How website owner get trusted and reputable SEO company Hanley
Published by Dany on May 14th 2012 | Seo
In this article we will discuss that how website owner get trusted and reputable SEO Company Hanley....
Getting up to better ranking with Arizona SEO company
Published by Tony Bryan on April 21st 2012 | Seo
Make the choice of Arizona SEO Company in order to get the best volume of traffic to your website....
Qualities of a staunch Nashville seo company
Published by Alvinbernard on December 15th 2011 | Seo
There are some norms as regards to the selection of the traditional Nashville seo Company. Outsourci...