Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Basic Elements of a Search Engine Optimisation Strategy

By Trevor Southwold Subscribe to RSS | February 28th 2012 | Views:
loading
 
  



Successful search engine optimisation (SEO) strategies share common elements, although in implementation they can be very different. Broadly speaking, a search engine optimisation strategy should be comprised of two parts - on-site optimisation and off-site optimisation.

On-site optimisation is about producing and arranging a website in such a way that it is easy for search engines to navigate and understand. There are so many websites on the internet today that manually indexing them all would be impossible. Instead, today's search engines rely on computer programs to investigate websites as they come online. These computer programs are known as web crawlers, or spiders, and they save all the web pages they come across. After these sites are saved, they are indexed by the search engine operator. Making sure that your web pages are connected to one another makes this task easier for web crawlers, who cannot 'see' URLs that have no inbound links and have not been manually submitted for inclusion.

To work out what a website is about, Googlebot and the other search engine web crawlers investigate it for specific clues. The information they collect helps search engines decide on the relevance of a site to a particular search query. Important indicators include page titles, header tags, exact keyword match domains (although this particular signal is diminishing in significance due to widespread abuse) and keyword density. By measuring these key features, web crawlers are able to determine whether a particular site matches a certain query.

On-site optimisation involves making sure that the key information collected by search engine crawlers to categorise (and rank) a website reflects the overall function and purpose of the website. This might involve ensuring that page titles and header tags are appropriate, content pages target specific search queries, keyword density is optimal, and domain names target specific search queries.

Off-site optimisation, or link building as it is more commonly known, is the process of making sure that a website is significant within the wider structure of the web. While on-site optimisation is about structuring the content and pages within a website so that they can be easily understood by search engines, off-site optimisation is about placing the website within the web superstructure in such a way that search engines consider it significant. At the heart of this is the process of link building.

Internet search was changed forever by the innovation of link counting. By counting the number of links that lead to websites, search engines became able to work out their relative significance. A website with thousands of inbound links is almost certainly more influential than a website with very few inbound links, so websites with thousands of inbound links tend to appear higher within the search results than those with very few.

Off-site search engine optimisation campaigns focus on building links with other websites. Although there are many different approaches to this problem, some of the most common include spamming blog and forum comments, which is both unethical and becoming ineffective, paying for original content to be hosted on blogs, and writing informative short articles for submission to directories. All these pieces of content contain links back to the website that is being optimised for search engines.

Trevor Southwold - About Author:
Kingpin-SEO is an industry-leading provider of search engine optimisation services. Whether you need a website redesign, complete with all the trimmings, or a professional link building campaign, Kingpin SEO services are diverse, cutting-edge, and sure to fit the bill.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/basic-elements-of-a-search-engine-optimisation-strategy.htm

Related Seo Articles Subscribe to RSS

Get the Best and Cheap SEO Hosting services that pumps up the PR
Published by Andrew Sullivan on January 19th 2012 | Seo
Cheap SEO Hosting is definitely a curios topic in itself, as webmasters are always in search of ways...
 
Organic SEO services- ensure your website of the ensured click
Published by Manoj Kumar on March 7th 2012 | Seo
Internet! An evolution which has taken over the whole world so hugely, that the daily proceedings of...
 
Benefit from the Dedicated SEO Hosting services to improve SERP ranks
Published by Andrew Sullivan on January 19th 2012 | Seo
Dedicated SEO Hosting services are the best, performance wise and can give unexpected results that w...
 
A Beginners Guide to Reselling SEO services
Published by Nicolas Martin on May 18th 2012 | Seo
Becoming a SEO reseller is one of the most effective ways to earn more revenue on SEO services witho...
 
Why Benefits SEO India services are so important?
Published by Wildnet Technologies on February 13th 2012 | Seo
SEO India – Wildnet Technologies have experienced SEO Team in India offers effective and organic S...
 
Directory Submission services in Seo field
Published by Cary Fort on April 6th 2012 | Seo
Construe Directory Content is a useful cyberspace exploit victimized for promoting your hands websit...
 
Choose SEO services in India to Become a Business KING online
Published by Stafford on December 6th 2011 | Seo
SEO is nothing but the optimization process which is the only and the best way to have better search...
 
Conceptualize web development Sydney services
Published by Boris Kotevski on December 30th 2011 | Internet Business
It is true that, if you are ready with proper concept then web design service Sydney will be easier ...
 
Arizona SEO services will get your website the best possible rank
Published by Tony Bryan on April 20th 2012 | Seo
Get the best choice of SEO services in order to get the best help in regard of the proper optimizati...
 
Choosing the Right Company That Renders the Best SEO services
Published by Josi Maran on March 6th 2012 | Seo
SEO is regarded as one of the most essential strategies that ensure worthy website visibility. The a...
 
Your business needs SEO services!
Published by Seo Steve on January 27th 2012 | Seo
This article discusses the need of SEO firms to attract local customers. In addition, the things to ...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Profession Options in Search engine optimization services
Published by Ashish Mittal on February 11th 2012 | Seo
SEO Expert in Delhi, SEO Company In Delhi, Web Design, Content Management System, Logo Design, Multi...
 
Competitive SEO India services at affordable prices
Published by Wildnet Technologies on January 19th 2012 | Seo
SEO India – wildnet technologies is a world wide highly affordable SEO Services Company in India o...
 
Appoint prominent SEO services of the best SEO India
Published by Wildnet Technologies on December 2nd 2011 | Seo
SEO in India – wildnet technologies is the best search engine promotion services company in India ...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Why in case you outsource SEO services?
Published by Ema Sis on May 3rd 2012 | Seo

Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...
 
SEO services to help you succeed on the Web
Published by Justin Borowski on April 26th 2012 | Seo
At this present time of cut throat competition on the internet for survival and doing well in terms ...
 
Phoenix SEO services enable you to reach the top
Published by Tony Bryan on April 18th 2012 | Seo
Phoenix SEO services the best option one can get for the better management of the search engine opti...
 
Some of the exciting services from Xfinity Internet
Published by Annphilip on March 22nd 2012 | Internet Business
As competition among internet service providers is increasing day after day, the companies are intro...