Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Analytical Tools for SEO: Some Hazards

By Trevor Southwold Subscribe to RSS | January 19th 2012 | Views:
loading
 
  



Analytical tools can make the life of a search engine optimisation or digital marketing professional much easier. The burning question is: which ones? With so many to choose from, it can be difficult to know where to turn for the time-saving solution you need.

Pay attention to the source of the tool you are buying. It might be obvious, but some are more reputable than others and many tools are often accused of returning inaccurate results, such as several that aim to evaluate links and the domains from which they originate. This should be expected (within reason), since there is only one tool that can predict the total value and relevance of a web page connected to all terms within SERPs without any errors - the search algorithm that underpins them. Cracking this is the holy grail of search marketing, but the goalposts move on a monthly basis and even if it happened, keeping up would probably take an engineering team to rival those of the major search engine operators.

Some of the more attractive tools and services ask a monthly fee rather than a one-off payment for the privilege, making the wrong choice a costly mistake. At the same time, a monthly fee reflects the changes and challenges that need to be made and overcome on a near-constant basis to ensure the continued effectiveness of some tools. Imagine a tool that reliably assessed domain value before Google Panda. Imagine what happened to it after Panda if nothing was changed. Choosing carefully where to spend your time and money will greatly reduce the chances of frustration further down the line. Back the winning horse.

Having said that, there are different horses for different courses. Even tools that have a significant overlap (such as many of the toolbar plug-ins you can find online) will have different strengths and weaknesses. Researching these in-depth never hurts: it takes time to save time. Reviews on the internet should always be taken with a pinch of salt and particularly where they relate to products and services designed by tech- (especially internet search) savvy businesses, but these are often your best starting point. Beyond that, you should consider building relationships with industry experts and ask for their advice. Some will be understandably unwilling to share the secrets of their success, but others may surprise you with their willingness to point you in the right direction.

As a general rule, it is safer to go with products, services and tools designed by the most reputable businesses in the industry (SEOmoz, for example). Personally, I would recommend the MajesticSEO service as one of the most useful and usable I have encountered.

If you have recently signed up for a new tool, it is important to undertake rigorous testing before adopting the tool as a major part of your campaign management process. Conduct original research wherever possible and compare your findings with those made by the tool. If the tool gives a good approximation of what you discovered through sweat and toil, the chances are that it will prove useful within the context of your search marketing campaign.

Trevor Southwold - About Author:
Kingpin-SEO is a leading UK provider of professional search engine optimisation services . Years of expertise, an innovative approach and ethical methods converge to make Kingpin-SEO the agency of choice for high-profile businesses and ambitious startups alike.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/analytical-tools-for-seo-some-hazards.htm

Related Seo Articles Subscribe to RSS

Profession Options in Search engine optimization services
Published by Ashish Mittal on February 11th 2012 | Seo
SEO Expert in Delhi, SEO Company In Delhi, Web Design, Content Management System, Logo Design, Multi...
 
Florida SEO services for improvement of your Online Business
Published by Robert King on November 25th 2011 | Seo
"Link building" is the method of generating inbound links to a site. Creating excellent quality link...
 
Choose SEO services New York to Boost Online Presence
Published by 180fusion on August 20th 2012 | Seo
With increasing prominence in online marketing scenario, SEO services have started playing major rol...
 
Applying the Revolutionary Multi-variant testing Systems towards Website optimisation
Published by John Forrest on March 21st 2012 | Internet Business
Within its statistical idea, multi-variant testing works with one way over playing practices over ad...
 
SEO companies in Arizona provide quality services based on your requirements
Published by Tony Bryan on April 20th 2012 | Seo
With the best choice of the Arizona SEO services you can easily get the best benefits of SEO service...
 
Why to hire the services of seo next professionals
Published by James Blee on March 9th 2012 | Seo
Seo next is one of the leading professionals in this field and have been helping clients from all ov...
 
Some of the exciting services from Xfinity Internet
Published by Annphilip on March 22nd 2012 | Internet Business
As competition among internet service providers is increasing day after day, the companies are intro...
 
Appoint prominent SEO services of the best SEO India
Published by Wildnet Technologies on December 2nd 2011 | Seo
SEO in India – wildnet technologies is the best search engine promotion services company in India ...
 
Choosing the best local SEO services
Published by Ricky Charles on December 28th 2011 | Seo
Anyone who has a website or blog wants to see it on the top ranks of the search results of various s...
 
Phoenix SEO services enable you to reach the top
Published by Tony Bryan on April 18th 2012 | Seo
Phoenix SEO services the best option one can get for the better management of the search engine opti...
 
The services provided by an SEO Company
Published by Mary Porter on June 17th 2012 | Seo
An internet marketing company may offer a range of internet marketing solutions such as website desi...
 
How Denver seo services boost your website
Published by Julia Roger on January 4th 2012 | Seo
Even if your website has the best and comprehensive contents, there is no surety that it would attra...
 
Role of SEO services in framing your image
Published by Anie Bates on June 13th 2012 | Seo
The above article describes that marketers, professionals and advertisers can extend the value of th...
 
Optimizing your website with the best SEO services
Published by Manoj Kumar on March 7th 2012 | Seo
Just owning a website is not enough. Today you can find thousands of web pages and websites linked w...
 
Luxury Taxi services for airport in London
Published by Robert King on December 16th 2011 | Seo
London can be said as a huge city, and the cost for hiring a taxi to travel from one postcode distri...
 
Why your business needs advanced Seo services?
Published by Dnawebsolutions on February 7th 2012 | Seo
Search Engine Optimization is a comprehensive and essential part of online promotion. Day by day int...
 
Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
 
Competitive SEO India services at affordable prices
Published by Wildnet Technologies on January 19th 2012 | Seo
SEO India – wildnet technologies is a world wide highly affordable SEO Services Company in India o...
 
Conceptualize web development Sydney services
Published by Boris Kotevski on December 30th 2011 | Internet Business
It is true that, if you are ready with proper concept then web design service Sydney will be easier ...
 
The key objective of SEO services in Cochin
Published by Ema Sis on July 4th 2012 | Seo

The SEO services Cochin aims at increasing the standard on the traffic towards the website & bui...