Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Analytical Tools for SEO: Some Hazards

By Trevor Southwold Subscribe to RSS | January 19th 2012 | Views:
loading
 
  



Analytical tools can make the life of a search engine optimisation or digital marketing professional much easier. The burning question is: which ones? With so many to choose from, it can be difficult to know where to turn for the time-saving solution you need.

Pay attention to the source of the tool you are buying. It might be obvious, but some are more reputable than others and many tools are often accused of returning inaccurate results, such as several that aim to evaluate links and the domains from which they originate. This should be expected (within reason), since there is only one tool that can predict the total value and relevance of a web page connected to all terms within SERPs without any errors - the search algorithm that underpins them. Cracking this is the holy grail of search marketing, but the goalposts move on a monthly basis and even if it happened, keeping up would probably take an engineering team to rival those of the major search engine operators.

Some of the more attractive tools and services ask a monthly fee rather than a one-off payment for the privilege, making the wrong choice a costly mistake. At the same time, a monthly fee reflects the changes and challenges that need to be made and overcome on a near-constant basis to ensure the continued effectiveness of some tools. Imagine a tool that reliably assessed domain value before Google Panda. Imagine what happened to it after Panda if nothing was changed. Choosing carefully where to spend your time and money will greatly reduce the chances of frustration further down the line. Back the winning horse.

Having said that, there are different horses for different courses. Even tools that have a significant overlap (such as many of the toolbar plug-ins you can find online) will have different strengths and weaknesses. Researching these in-depth never hurts: it takes time to save time. Reviews on the internet should always be taken with a pinch of salt and particularly where they relate to products and services designed by tech- (especially internet search) savvy businesses, but these are often your best starting point. Beyond that, you should consider building relationships with industry experts and ask for their advice. Some will be understandably unwilling to share the secrets of their success, but others may surprise you with their willingness to point you in the right direction.

As a general rule, it is safer to go with products, services and tools designed by the most reputable businesses in the industry (SEOmoz, for example). Personally, I would recommend the MajesticSEO service as one of the most useful and usable I have encountered.

If you have recently signed up for a new tool, it is important to undertake rigorous testing before adopting the tool as a major part of your campaign management process. Conduct original research wherever possible and compare your findings with those made by the tool. If the tool gives a good approximation of what you discovered through sweat and toil, the chances are that it will prove useful within the context of your search marketing campaign.

Trevor Southwold - About Author:
Kingpin-SEO is a leading UK provider of professional search engine optimisation services . Years of expertise, an innovative approach and ethical methods converge to make Kingpin-SEO the agency of choice for high-profile businesses and ambitious startups alike.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/analytical-tools-for-seo-some-hazards.htm

Related Seo Articles Subscribe to RSS

Choosing the best local SEO services
Published by Ricky Charles on December 28th 2011 | Seo
Anyone who has a website or blog wants to see it on the top ranks of the search results of various s...
 
Conceptualize web development Sydney services
Published by Boris Kotevski on December 30th 2011 | Internet Business
It is true that, if you are ready with proper concept then web design service Sydney will be easier ...
 
Competitive SEO India services at affordable prices
Published by Wildnet Technologies on January 19th 2012 | Seo
SEO India – wildnet technologies is a world wide highly affordable SEO Services Company in India o...
 
Choosing the Right Company That Renders the Best SEO services
Published by Josi Maran on March 6th 2012 | Seo
SEO is regarded as one of the most essential strategies that ensure worthy website visibility. The a...
 
SEO companies rendering their potential services
Published by Martindrew on June 7th 2012 | Seo
Today to make your business visible to local market as well as globally it is necessary to hire SEO ...
 
Aer support gives unbeatable Web Design and Creation services based in Manchester
Published by Somjons12 on January 16th 2012 | Seo
Aer support is one of the prominent names in Manchester which provides website related services main...
 
Arizona SEO services will get your website the best possible rank
Published by Tony Bryan on April 20th 2012 | Seo
Get the best choice of SEO services in order to get the best help in regard of the proper optimizati...
 
The key objective of SEO services in Cochin
Published by Ema Sis on July 4th 2012 | Seo

The SEO services Cochin aims at increasing the standard on the traffic towards the website & bui...
 
Economical and effective SEO services for your website
Published by Redball Infotech on April 25th 2012 | Seo
Explore the fertile platform of the internet marketing and infuse new life in your business and sale...
 
SEO services tailor made for you
Published by Wildnet Technologies on January 20th 2012 | Seo
SEO Services India – wildnet technologies is a Dedicated SEO Resource Company in India provides th...
 
A Beginners Guide to Reselling SEO services
Published by Nicolas Martin on May 18th 2012 | Seo
Becoming a SEO reseller is one of the most effective ways to earn more revenue on SEO services witho...
 
Luxury Taxi services for airport in London
Published by Robert King on December 16th 2011 | Seo
London can be said as a huge city, and the cost for hiring a taxi to travel from one postcode distri...
 
Find the best quality SEO services
Published by Adam Sam on January 6th 2012 | Seo
The SEO Company India offer various benefits that include quality services along with the cost effec...
 
Why in case you outsource SEO services?
Published by Ema Sis on May 3rd 2012 | Seo

Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...
 
Organic SEO services- ensure your website of the ensured click
Published by Manoj Kumar on March 7th 2012 | Seo
Internet! An evolution which has taken over the whole world so hugely, that the daily proceedings of...
 
Optimizing your website with the best SEO services
Published by Manoj Kumar on March 7th 2012 | Seo
Just owning a website is not enough. Today you can find thousands of web pages and websites linked w...
 
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
 
Choose SEO services New York to Boost Online Presence
Published by 180fusion on August 20th 2012 | Seo
With increasing prominence in online marketing scenario, SEO services have started playing major rol...
 
Why you require Pittsburgh seo services
Published by Julia Roger on January 9th 2012 | Seo
this age of internet, where almost every household is hooked to the internet and depend on it for th...
 
Drive Traffic to your Website with Best SEO services
Published by Cody Rhodes on March 14th 2012 | Seo
Our world is a very busy world off late. We lead a very hectic and competitive life where our lives ...