Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Amend Your Online Reputation Through ORM

By Terry Littrell Subscribe to RSS | May 1st 2012 | Views:

Online Reputation Management is where your reputation online matters and counts. It is the process of monitoring the reputation of an individual, company or online brand with an aim to wipe out all the negative comments from search engine results pages (SERPs).

Online Reputation Management (ORM) has expanded widely so much that ORM companies have recently emerged. The ORM market grew by a substantial 40% which has an estimated value of $200 million.

To understand the reason behind the popularity and demand of Internet Reputation Management, there are certain factors to be considered as under:

The first and foremost thing which is highly important is the reputation. Because a potential customer would rather choose your competitor than you if all he comes across are negative stories, comments, and reviews about your business on the internet. Today with the support and help of internet, it has become very easy to post comments, views, opinions online. At present, there has been a meteoric rise in the use of social networking sites, blogs, forums, customer review sites, which means online platforms have expanded like never before for individual or groups to post damaging/negative comments about your business.

What do to to protect your ORM?

Basically, it is difficult to keep a track of everything that is being said about your business and cannot be monitored. All you can do is start using tools like Google Alerts and Social Media Search Tools as well as top search engines to keep track of everything that is being said about your business.

The questions that may rise are, if negative comments hover around then can we respond and salvage the situation? Can comment be edited if it is inaccurate or can the inaccurate complaint be publicly corrected? If the complaint or negative feedback is deserved can we apologize or explain and achieve service recovery?

The next step is to make every attempt to swamp the negative reviews with a mass of positive ones. The existing positive content can be used and promoted via SEO services. Create new and positive content, articles and later use SEO tactics to promote it over the internet which will result in the drop of negative comments from the search results, once the positive reviews take over.

What not to do

There are certain things those if carried out can damage your online reputation. Hence, keep the following points in mind:

Do not pay attention to what people say – This is probably the biggest mistake you can make when it comes to enhancing your reputation. But, listen to your customers, their likes and dislikes, that will help you in understanding consumer demand.

Be patient – When responding to criticism or feedback of customers, it is mandatory to remain respectful. Responding in a disrespectful manner will damage your reputation further. However, whenever the comment is inaccurate, always make it a point to respond in a dignified manner and not be sarcastic or attack the individual.

No fake reviews – Planting fake reviews is big 'no no', they can be easily spotted, look artificial and damage reputation.

Hiring and getting professional set of Search Engine Reputation Management Services is preferred by many businesses today, as it's a matter of creating an impression on the customer through your reputation!

Terry Littrell - About Author:
The author writes about the popularity of Online Reputation Management and its significance in the lives of website owners along with certain guidelines on Internet Reputation Management.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Seo Articles Subscribe to RSS

How link building strategies can significantly improve the reputation and profitability of businesses everywhere
Published by Trevor Southwold on April 16th 2012 | Seo
This article is about how the successful implementing of SEO techniques into your business marketing...
How Social media management can be a Major Driving Factor for Businesses?
Published by Wsiyorkshire on March 26th 2012 | Internet Business
Social media management involves some key factors for success in social media campaigns. There are v...
It is must google places management for a product
Published by Jackfarnklin on March 27th 2012 | Seo
If there is a business owner is making some product used for the kitchen he has to think only about ...
A step by step guide on online reputation management
Published by Rajneesh on July 10th 2012 | Seo
Managing a company’s online reputation can be an extremely challenging task. The Internet practica...
The fact that online reputation and their facilities
Published by Ema Sis on July 4th 2012 | Seo
The maintaining of quality reputation from the interaction of the possibility purchasers and the onl...
SEO in Brisbane
Published by ElijahJett on August 25th 2012 | Seo
Search engine optimization SEO is the way to get your website to work best with different search eng...
SEO in Brisbane
Published by ElijahJett on August 25th 2012 | Seo
Search engine optimization SEO is the way to get your website to work best with different search eng...
SEO in Brisbane
Published by ElijahJett on August 25th 2012 | Seo
Search engine optimization SEO is the way to get your website to work best with different search eng...
SEO Packages: Now available at affordable prices in the Market
Published by Punit Thakkar on August 24th 2012 | Seo
Affordable SEO packages have become the need of an hour. Markets are bleeding with such companies; y...
SEO: an integral tool of online marketing
Published by Dinesh Sarabhai on August 23rd 2012 | Seo
Have you ever taught why your company’s website is not getting enough recognition, which it should...
Recent Changes to SEO That You Should Know About
Published by Martin Goodyear on August 22nd 2012 | Seo
Search Engine Optimisation (SEO) is highly inter-twined with the technology market. The slightest sh...